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Breakthrough Success

Wondering how to hit the breakthrough you've been looking for in your business and life? Breakthrough Success has you covered with a weekly interview from a guest who has achieved his/her breakthrough.
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May 10, 2017

Wondering how to make a big profit from webinars…regardless of the size of your email list? This podcast episode will shed the light to those questions.

 

For this episode, I got to interview Jon Schumacher. Jon is a Webinar specialist and webinar consultant. He is the founder of Webinar Mastery Academy, and was the co-host of the Webinar Mastery Summit.

 

After creating thousands of webinars and videos, he’s learned the nuances of hosting a webinar that brings in revenue. 

 

“It’s not what’s happening at the webinar, it’s what happens after the webinar.” —Jon Schumacher

 

Learn

—The “3 P’s” of webinar traffic, 

—How to attract potential customers to your webinars.

—How to provide an evergreen webinar that continues generating consistent revenue months later

 

Key Links from the Show

Webinar Jam — a valuable tool for hosting your own webinars

Ever Webinar - an advanced tool for hosting evergreen webinars

Jon’s site

Jon’s Webinar Academy

 

3 Recommended Books

The Daily Stoic by Ryan Holiday

Getting Everything You Can Out of All You’ve Got by Jay Abraham

80/20 Sales And Marketing by Perry Marshall

 

May 3, 2017

If you get into a conversation about starting your own podcast, it won’t take long before JLD gets mentioned. John Lee Dumas, otherwise known by his cool nickname, is one of the most successful podcasters on the planet.

He regularly brings in six figures from his podcast…every month!

And he took some time to share his secrets. We talked about growing your podcast to a seven figure revenue generator. He talks about pitching to sponsors and sprinkling call-to-actions throughout his episodes. 

We also talk about productivity, which is one of John’s strong suits. To publish 1 episode every day and grow your business at the same time requires a legendary amount of productivity, and JLD unloaded with tidbits that anyone can use.

For instance, on the day I interviewed him, I was podcast #16 of 20 who would interview him that day. This is based on his batching concept where he chooses 1 day to cluster up all 20 podcast interviews he does each month. He also uses this approach to record 30 episodes (1 month’s worth of content) by choosing two days to conduct all of the interviews. Basically, John has a bias towards action.

“You need to have a bias towards action…..do things that scare you.” —John Lee Dumas

 

Learn:

—How to grow your podcast to a seven figure empire

—How to be more productive than you’ve ever been before

—How to pitch your podcast to sponsors

—How to incorporate CTAs in your episodes

 

Key Links from the Show:

EOFire.com - John’s Podcast

 

Recommended Books:

The Slight Edge by Jeff Olson

The Compound Effect by Darren Hardy

The Chimp Paradox by Dr. Steve Peters

Apr 19, 2017

The Go-Giver reveals the unconventional secrets to success that are all based on five special laws. Interested in learning more? That’s what this episode is all about!

For Episode 37, Bob Burg was nice enough to stop by and talk about his book The Go-Giver. Bob has sold over 500,000 copies of his book Go-Giver which provides valuable insights on how to become successful by following the unconventional method of giving. He’s spoken in front of audiences ranging from 50 to 16,000 attendees and has shared the stage with today’s thought leaders, Olympic athletes, and a former U.S. President. 

We discuss which types of goals you should be setting so you increase your impact which in turn increases your revenue. If you live by a dog eat dog mindset, this episode will give you the mental shift you need to dramatically improve your results. The reality is that mindset will only get you so far. The Go-Giver mindset combined with knowing the five special laws will allow you to go beyond your greatest expectations. 

 “Selling is discovering what the other person needs, wants, or desires, and helping them to get it.” —Bob Burg

“Don’t make money your target. Your target is serving others. Money is simply the reward for hitting the target.” —Bob Burg

 

Learn:

—The Go-Giver mindset that is critical to your success

—How to make more money by focusing more on serving your audience

—How to produce more value faster

—How to impact as many lives as possible

 

Key Links:

thegogiver.com—Bob’s site. Listen to his podcast!

 

Books:

The Science Of Getting Rich by Wallace D. Wattles

How To Win Friends And Influence People by Dale Carnegie

The Secret Of Selling Anything by Harry Browne

The Untethered Soul by Michael A. Singer

The Go-Giver by Bob Burg & John David Mann

Apr 12, 2017

Want to know how to grow a targeted Instagram audience that will expand your brand’s reach. In this episode, Ksenia Avdulova shares the insights you need to take your Instagram account to the next level.

Ksenia is the mastermind behind Breakfast Criminals, a global movement  with a goal to inspire people in every part of the globe to start every day with love, one acai bowl at a time. Her life mission lies in connecting people to their hearts through healing food, public speaking engagements, tribal gatherings, and daily Instagram posts infused with soulful messages.

Ksenia used Instagram to promote what started as her “passion project,” and now has over 70,000 followers on the platform. Striking partnerships on Instagram allowed her to see the business model behind her work, and she’s been running with it ever since.

In this episode, we’ll explore Ksenia’s success and how she build a targeted community that actively engages with all of her Instagram pictures.

“I set an example, that’s the best way to get anyone to do anything.” —Ksenia Avduolva

 

Learn:

—How Ksenia grew a targeted audience

—How to strengthen your Instagram community

—How to come up with Instagram ideas

—How to prepare your image for the Instagram spotlight

 

 

Key Links from the Show:

breakfastcriminals.com - The Breakfast Criminals website

Breakfast Criminals’ Instagram—@breakfastcriminals

Mar 22, 2017

How does a deaf child make it in the NBA and go on to be a KeyNote motivational speaker with a TEDx under his belt? For this episode, I had the privilege of interviewing Lance Allred, the first deaf NBA player, KeyNote motivational speaker, and bestselling author. 

Hearing Lance’s story will make you question the gravity of any obstacle set in front of you. Lance was told at an early age that being deaf was a punishment from God for something he or one of his ancestors did in a past life. People always reminded him of his limitations, but he powered through. 

He didn’t let his disability block him from doing things that people with perfect hearing can do. For instance, we conducted our podcast interview as a video call and then converted it to the MP3 file because Lance can read lips. 

This is one of the most inspirational interviews you’ll ever hear. 

“People inflict pain, because they are already in pain…Pain is just a projection” —Lance Allred

 

Learn

—The benefits of failure

—How to crush any obstacle in your way

—How to get rid of the bad baggage in your life

—How to pursue your dreams even if it feels risky

 

Key Links from the Show:

Lance’s Website — learn more about Lance and read his content

Lance's Instagram — follow him for motivational posts

Lance’s TEDx Talk—you are doing yourself a disservice if you don’t watch this TEDx Talk.

Mar 20, 2017

One thing I love about hosting my podcast is when I get to interview people who helped me for so much of my journey. Kim Garst is one of those people. She’s a live video pro who taught me much of what I know about social media. I read her blog posts, engaged with her tweets, and now have a big audience of my own. 

For this episode, Kim shares her insights on live video. Kim got attracted to live video because you can connect directly and immediately with your audience. Kim was (believe it or not) camera shy in the beginning, so she talks about how she overcame this initial shyness that many people have.

We’ll also explore how to prepare for each live video so you deliver value without stumbling on your words or getting lost in the vortex of real-time engagement. Kim engages with people who interact with her videos in real-time, and she explains how to do that while staying on topic. 

Finally, there is an ultra time hack Kim uses to save time creating content elsewhere. She will take her live videos and repurpose them into blog posts. She will get the videos transcribed so she doesn’t have to write a single word for her blog posts. This saves countless hours of time and allows her to pursue more projects. 

Kim is also offering five Breakthrough Success listeners a free ticket to her Social Boom! event in Orlando, Florida. The event takes place from May 16th to the 17th and features speakers such as Mike Michalowicz, Jeff Adams, Nicole Waters, and many more. 

If you want a free ticket to the event (and only ask if you’ll use it), send an email to marc@marcguberti.com and I’ll let Kim know you want a free ticket. 

 

Learn:

—How to prepare for a live video

—How to get more subscribers with a live video

—The difference between live videos and webinars

—How Kim uses live videos to save A LOT of time

—How Kim went from camera shy to camera champion

 

Key Links From The Show:

Kim Garst’s website—(it helped me a lot during my journey, and it still does)

Blue Jeans—nope, not the clothing. Kim recommended this tool for live video creators

Belive.Tv—another tool Kim Garst recommends. This tool helps you conduct interviews and KeyNote presentations on Facebook Live

 

Books From The Show:

Pre-Suasion  by Robert Cialdini

Daring Greatly by Brene Brown

The Slight Edge by Jeff Olson

 

Mar 15, 2017

Preston Pysh is the founder of BuffettsBooks.com which deeply analyzes Warren’s favorite books. Preston’s journey began when he wanted to invest some of his earnings. He had no idea how to invest, and this was total guesswork for him. So he studied Warren Buffett. 

Studying Warren allowed Preston to become successful, and now he analyzes billionaires. He shared a few insights with us about how billionaires think and what it takes to become successful.

Preston also explains the importance of curiosity. To understand the critical variable in a situation, you must ask why five times. 

“By studying someone who is the best in the world at something, even if you are only 50% as good as them, you are probably still better than 99% of the rest of the world” —Preston Pysh

 

Learn

The critical habits that all billionaires live by

How to maintain simplicity in a complex world

How to turn knowledge into action

The difference between billionaires and people who aren’t billionaires (other than wallets)

 

Key Links From the Show:

The Investor’s Podcast — Preston’s podcast. You can also Google “We Study Billionaires” to find it.

Buffetts Books — Preston’s site detailing Warren Buffet’s favorite books

 

Mentioned books:

The Intelligent Investor

The Wealth of Nations

Security Analysis

Smarter, Faster, Better

Life After Life

Think and Grow Rich

The Power of Habit

Influence

 

Mar 13, 2017

Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.

I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode. 

Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.

“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards

 

Learn:

—How to know the person you’re writing for

—How to plan out your copy

—How to write emails that convert

—How to build trust with your copy in the beginning of your copy

—How to make six figures write copy for others as a side hustle

 

Key Links From The Show:

Rev and Go Transcripts — two transcription sites Ray mentions in this episode

Ray’s Website

Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.

 

Books Mentioned In The Show:

The Obstacle Is The Way

The Strangest Secret

Breakthrough Advertising

Tribes

The War of Art

Mar 1, 2017

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog - Anthony’s Site

Anthony's YouTube Channel 

The Only Sales Guide You’ll Ever Need - Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Feb 27, 2017

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

Feb 22, 2017

 

In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast.

Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing. 

Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities.

The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants.

70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers.

If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.

 

Learn

-How to get more of your visitors to subscribe to your blog

-How to develop an effective content marketing strategy

-How to implement your content marketing strategy once you make it

-What Mary does to increase Opt-In Monster’s visibility

 

Key Links from the Show:

https://en-gb.wordpress.org/plugins/edit-flow/ - The Edit Flow WordPress plugin

www.persuasion-nation.com - Mary’s blog and podcast

Feb 20, 2017

Mark Podolsky, the Land Geek, has several podcasts including the Best Passive Income Model podcast which I was recently a guest on. Now the tables have turned and he was the latest guest on my Breakthrough Success podcast.

In this episode, we talked about how Mark operates several podcasts and uses them to build a passive income. Mark uses his podcast to generate income in the same way I use social media to generate income—via the indirect route.

The podcast is designed to gain people’s trust and funnel the warm prospects through the process of buying his products. 

Mark just started his podcast for fun, but he was keen to see his numbers grow. He felt that when they didn’t grow, he was at a bit of a low point. After reflection, he decided that even helping just ONE person was enough to feel worthwhile. Now his numbers have soared.

 

Learn

--How Mark recommends getting guests…even if you haven’t launched your podcast yet 

--How to make revenue from your podcast

--How to repurpose your podcast episodes

--The biggest mistake you can make with a podcast

 

 

Key Links from the show:

www.thelandgeek.com - Mark’s Mentioned site

https://www.ziglar.com/ - Mentioned person on the show 

www.meetedgar.com - Mentioned social media organiser.

Feb 15, 2017

Wondering how you can live your ideal life? In this podcast episode, you’ll learn exactly how!

Our guest for this episode is Jim Palmer, the bestselling author of several books including Decide: The Ultimate Success Trigger and he’s the founder of the Dream Business Academy. Jim sent me a copy of his book and I was quickly blown away by it’s value and Jim’s story. 

When Jim started his business, it took an entire year before he got his first client. During this phase, he nearly burnt the candle from both ends by taking a job at Target where he showed up at 4 am to stack shelves.

Even when he felt like his business was successful, he got a wake-up call from his wife when she asked when they’d go on vacation. When she asked, it had been five years since the last vacation, and even though Jim was crushing it, he felt like his business wouldn’t function without him.

Decide is the wake-up call that you need for your business. It’s more than a mindset book. It’s the book that finally gets you up and taking action on your dreams. Jim’s goal is to allow people to live the life of their dreams rather than to just work for the sake of making a living.

 

Learn:

—How to develop the abundance mindset

—The best way to learn

—How to accomplish what you set out to do

—How people view value

—How to personalize a situation so you get yourself out of your comfort zone

—How to take action even if you don’t feel like it

 

Key Links from the Show:

www.getjimpalmer.com - Jim’s website

Decide to get Decide today!

Feb 13, 2017

Jasmine Star is an Instagram expert, public speaker, and business strategist. She goes wherever her camera takes her and uses Instagram to tell stories of her life. The visual storyteller turned her curiosity into creativity, and this creativity budded into a passion. 

She gave up law at UCLA to marry sooner so her mother (suffering from cancer at the time) would live to be there for her wedding. In this episode, Jasmine talks about that surreal experience and how she got through some hard times that she encountered soon after. The bright part about the story is that her mother recovered, and now Jasmine is following her dreams, one photo at a time.

 

Learn:

—The 3:1 ratio that forms the core of Jasmine’s Instagram strategy

—How to get your Instagram followers to trust you

—How to never run out of Instagram ideas

 

Links From The Show:

www.jasminestar.com - Jasmine’s Site

http://insta180.com/ - Jasmine’s Instagram course

info@jasminestar.com - Jasmine’s email

Feb 8, 2017

Chandler Bolt is the CEO of Self-Publishing School and 5-time bestselling author. He believes that there’s a book inside of everyone, and Chandler teaches you how to find that book within so you can start writing. 

In this episode, Chandler reveals how you can identify your first book topic and turn it into a bestseller. He goes over keyword optimization, content creation, and the other parts of writing an epic book that sells. 

Chandler has been teaching authors how to write bestselling books for several years. He’s taught people like Lise Cartwright who I interviewed on Episode 10 of the podcast. Within six months of following Chandler’s advice, she went from unpublished author to making $3-$4K per month from her books. 

In this episode, I ask Chandler why Lise Cartwright became successful under his program and why it has a high success rate. For people interested in receiving free training from Chandler, you can start watching the free video series he set up for you.

 

Watch Chandler’s free video series 

 

Don’t put this video series or episode off for next time. Chandler’s insights have literally changed the way I view self-publishing and success in general. More importantly, Chandler’s advice has allowed me to get better results from my self-publishing efforts and expand my brand. 

Don’t think you’re too busy to write a book. Chandler published his first book as a sophomore in college. He then proceeded to drop out and make a 7-figure income by writing bestselling books and teaching people how to do the same.

 

Links from show:

http://self-publishingschool.com/book-idea-sells-3-things-must-check-write-book/ —Chandler’s post on finding profitable book ideas

http://self-publishingschool.com/how-to-publish-a-book/ —Chandler’s post on how to publish a book

Published: The Proven Path From Blank Page To Published Author - Chandler’s Latest book. We talk about it in the interview

https://www.rev.com/ - Transcription service

Dragon Dictation - Transcription service

Ryan Holiday's Thought Catalog Article - An article I reference in this episode

Feb 6, 2017

Richard Rieman used his experience as an NBC broadcaster to narrate audiobooks as an Audible Approved Narrator. In this episode of Breakthrough Success, we talk about the Audiobook Revolution that’s taking over the consumer space.

Richard discusses how to narrate an audiobook and get your audiobook published in the ACX marketplace. He also shares some insights on how to rank your audiobooks higher on Amazon. 

Richard believes that the biggest challenge of any small business is finding the clients. He addresses this challenge by promoting his services online, and get this, attends one networking event every week. He says that attending and speaking at these events seals him most of the clients he gets.

This one search I conducted reveals the massive advantage audiobooks gives you. I searched “social media marketing” on the Amazon Kindle store and got a total of 6,429 books. The first few pages are filled with books with 100+ reviews.

Audiobooks presents a very different story. On Audible (Amazon’s website for audiobooks), I searched the same keyword phrase and got a total of 105 results. Very few of these books have 100+ reviews let alone 50+ reviews. Audiobook reading is also increasing, and with fewer audiobooks available than eBooks, the audiobook revolution makes sense.

To capitalize on this audiobook revolution, listen to the interview I had with Richard Rieman. I just learned about this revolution a few weeks ago. Richard has been living this audiobook revolution for quite a while now. 

If you want more episodes like this one, you can subscribe to the podcast on iTunes or Stitcher: 

marcguberti.com/itunes

marcguberti.com/stitcher

 

Key Links from the Show:

http://www.acx.com/ - Amazon’s Audiobook Creation Exchange

https://www.amazon.com/Authors-Guide-AudioBook-Creation/dp/0997100206 - Richard’s Book

www.meetup.com - Meet different people in industries

https://voatlanta.me/ - Voiceover Atlanta

www.audiobookreviewer.com - Audiobook promotion and review site

www.audiobookboom.com - Audiobook promotion and review site

www.audiobookrevolution.com - Richard’s website

richard@audiobookrevolution.com - Richard’s email

 

Feb 1, 2017

David Jenyns is the founder of Melbourne SEO services and the author of Authority Content. David helps business owners get their marketing messages heard. 

 

I first came across David’s work during my Christmas shopping bonanza (I ended up with 20 books). His book’s description grabbed me from the start, I did some more research, and I knew that I needed to have David on the show. 

 

 

Key Links from the Show:

 

davidjenyns.com — David’s website

 

authoritycontent.com — David’s book

 

http://www.melbourneseoservices.com — David’s SEO services company

 

semrush.com -- A powerful SEO tool David mentions in this episode

cognitiveseo.com -- Another powerful SEO tool David shares with us

https://support.google.com/webmasters/answer/35769?hl=en - Google SEO Guidelines

 

 

 

 

Learn:

 

—How to write content that grabs people’s attention and leads to more traffic

 

—The elements of authority content

 

—How you can increase your revenue with the help of authority content

 

—What people get wrong with creating authority content

 

—How to master any skill

Jan 25, 2017

When a corporate rockstar turns into an entrepreneurial coach with more than an 80% success rate with his mastermind groups, you need that guy on your podcast. That’s exactly what I was thinking when I first came across Ellory Wells. 

 

Ellory was the exact person I needed to talk to because I’m currently a part of a mastermind group and am considering creating a mastermind group. With all of this in mind, I asked Ellory some questions that focused on what it takes to run a successful mastermind group. Our interview also took an angle towards fighting self-doubt which is natural but still evil.

 

 

Key Links From This Episode:

 

http://www.theexitstrategybook.com — Ellory’s book

 

https://www.ellorywells.com — Ellory’s website

 

http://www.thesuccessprinciples.com/ —Jack Canfield’s book gets mentioned in this episode

 

www.ellorywells.com/marc — Ellory’s mastermind guide 

 

 

Learn:

 

—How to run a successful mastermind group

 

—How to get the best out of people

 

—How to avoid self-doubt

 

—How to transition from the corporate world into an entrepreneurial sensation

Jan 18, 2017

Adam Houge is an author and a beacon of hope for self-published authors. The status quo view of self-publishing is that it’s hard to make money and sell books. Adam proved both of this myths wrong by selling 2 million of his self-published book.

 

Adam’s initial motivation wasn’t to make money. He was more focused on spreading his valuable content and getting his books into the hands of as many readers as possible. He wrote a religious book in the midsts of a series of medical bills and retirement from his day job. This is the book he wanted to spread. After writing 100+ books (not a typo), he’s now done just that—spread his message. In this episode, he discusses how he found the time to write 100+ books. 

 

Adam also talked about overcoming the 30 day drop off in sales after your book gets published. He doesn’t just get sales in the short-term. His books continue generating sales years after they were published. We also talk about keywords and categories, Amazon’s SEO.

 

Adam treats us to a mini course on all things Kindle marketing. If you’ve got Kindle books that you want to promote, listening to this interview will greatly help you with your efforts.

 

As always, our guest shares his favorite inspirational quote, and much, much more.

 

 

Key Links from the Show

 

www.thefanbaseformula.com - Adam’s Training Course for Authors

www.adamhouge.com - Adam’s Personal Site

 

Learn:

 

- How to keep sales up on Amazon Kindle

- Why Keywords and Categories are so very important

- How to make your book reach the right people

- Adam’s best learned career lesson

- What most authors get wrong when first publishing

- Adam’s favorite inspirational quote

Jan 11, 2017

Aaron is an online writer, contributor, publisher and guest blogger. I first learned about Aaron in a funny but awesome way. Aaron was looking for teens to feature in a SUCCESS Magazine article. My friend Ulyses Osuna tagged me and I learned about the opportunity. I submitted my story in a powerful way, Aaron and I got to talk a while afterward, and the rest is history. He’s now the latest guest on my Breakthrough Success Podcast.

 

Aaron has written for some of the most prominent websites such as The Huffington Post, Mashable, Business Insider, SUCCESS, and many more. Like any entrepreneur, Aaron had his low point which he discusses in the episode. He then developed a love for blogging, and guest blogging in particular. This love for guest blogging got him on those prominent websites I mentioned earlier. He talks about how you can land your content on those websites too. 

 

While this story sounds glorious, Aaron has faced rejection after rejection. In fact, his tagline is “Let’s Get Rejected.” He occasionally posts on Facebook about how his article got rejected on many websites, but then one website took his idea (and most of his articles end up raking up some SERIOUS engagement).

 

Key Links from the Show:

http://iconicontent.com/ - Aaron’s website

http://www.copyblogger.com/author/aaron-orendorff/ - Aaron’s CopyBlogger page

http://buzzsumo.com/ - One of Aaron’s go-to tools

https://www.google.com/trends/ - You can use this tool to analyze trends. In this interview, you’ll discover why Google Trends can literally transform your content brand.

http://iconicontent.com/guest-posting-course/ - Aaron's guest posting course. Take it if you want to learn Aaron's big secrets on web domination.

 

 Learn:

- Why the snowball effect is important but doesn’t ensure anything

- The right way to build relationships with editors

- 3 mistakes people commonly make with submissions

- Aaron’s advice for having a breakthrough

- How to write content that gets approved

Jan 4, 2017

I've known Joe Parys for a while, so I was delighted when I learned he agreed to be a guest on my podcast.

Joe and I created two Udemy courses together and have been interacting with each other ever since. I've viewed him as a mentor on Udemy and I've asked him questions throughout my journey on that platform.

For anyone curious (and eager to get a big discount), these are the two courses we created together

 

 

 

Now I have him on my podcast to discuss how he made a six figure income on Udemy in 2016. While this alone is impressive, the cool part is how he achieved this goal.

On January 1, 2016, Joe declared his goal to make six figures selling his courses by the end of the year. Before that, he barely made $10,000 from his courses and had no idea how he would make six figures.

We talk about how he made his big transformation in this episode just in time for the excitement of a New Year. People set New Year's resolutions all of the time. Joe talks about how to accomplish them even if you don't know what you're doing quite yet.

But Joe has some other insights up his sleeve in this episode. We talk about some of the tactics he used to get more sales for his courses and expand his Udemy student base.

At the end of 2016, Joe was rapidly approaching 200,000 students throughout his courses. That's not bad for someone who only had 22,000 students just 366 days ago (2016 was a Leap Year. Remember that? I didn't).

 

Key Links From The Show:

joeparys.com - Joe's official website.

udemy.com - The site Joe publishes his training courses on

udemy.com/user/josephparys - Joe's Udemy profile

 

Learn

- How to optimize your descriptions to boost sales

- How to increase student engagement in your online courses

- The pros and cons of using a site like Udemy VS hosting your courses

- How to accomplish your New Year's resolutions (for real)

 

Subscribe to the Breakthrough Success Podcast on iTunes and Stitcher. If you genuinely enjoyed this episode, I would love it if you could leave a quick review for Breakthrough Success on iTunes, Stitcher, or both.

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