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Breakthrough Success

Wondering how to hit the breakthrough you've been looking for in your business and life? Breakthrough Success has you covered with one interview every Wednedsay where Marc discovers what makes influencers tick. Heavy hitters like Seth Godin, Ray Edwards, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Kim Garst, and many others have shared their experiences with achieving Breakthrough Success and accumulating remarkable growth. Breakthrough Success is for entrepreneurs, marketers, and business owners who want to build their own business empires and enjoy the merits of life beyond work as well.
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Now displaying: 2017
Sep 20, 2017

Jeff Goins is a blogger, speaker, and the author of multiple bestselling books such as The Art Of Work and his latest book Real Artists Don’t Starve. He believes that great ideas can change the world and creates content that allows us to tap into our inner creativity. He has trained tens of thousands of communicators to tell their stories online.

 

Quotes To Remember:

“Books don’t get written, words get written, sentences get written, paragraphs get written…..it starts small.”

“The Story you tell yourself is the person you become.”

“Do your work in some setting where people are likely to notice it.”

 

What You'll Learn:
--How to get your work seen by the right people

--Fighting through the adversity that greets every artist

--How to generate revenue from your work

 

Key Links From The Show:

Goinswriter--Jeff's website

Real Artists Don't Starve by Jeff Goins

 

Recommended Books:

Make Art, Make Money by Elizabeth Hyde Stevens

The Agony and The Ecstasy by Irving Stone

 

The Godfather  by Mario Puzo

Sep 6, 2017

Ryan Grant worked in the accounting field for a little over a year and a half before he decided to quit so he could create his own future. Ryan walked away from a $50K/yr job and now crushes it with Amazon FBA and other platforms. Ryan trains other people how to do the same, and everyone who has been in Ryan’s program for more than one year made at least $100,000 in sales in 2016 with the top client eclipsing $1 million in sales in 2016 for the first time.

 

Quotes To Remember

“The biggest thing is knowing your numbers.”

“As long as you’re doing the math ahead of time, it should be profitable.”

“If you truly want it to be a business, I suggest you figure out how to systematize things as you go along, and be prepared to bring out additional team members.”

 

What You’ll Learn

—Hacks for growing and investing in your Amazon FBA business

—How to get your products out of Amazon’s warehouses

—The mentality of an Amazon FBA side hustle versus committing to it full-time

 

Key Links from the Show:

Ryan’s Site

Scoutify—App used for aiding online arbitrage.

Keepa—Amazon price tracker

Camel Camel Camel—Amazon price tracker

Oaxray—Scouting reports for Online Arbitrage

Tactical Arbitrage—Scouting reports for Online Arbitrage

 

Recommended books:

The Slight Edge by Jeff Olson

4 Hour Work Week by Tim Ferris

Millionaire Fastlane by MJ DeMarco

Jul 26, 2017

Gary Szenderski is an author, speaker, teacher, and branding specialist. He specializes in helping people and organizations to navigate change, and frequently speaks and writes on the topic of emerging brands, personal branding, and companies in transition. Gary is an award-winning writer, author of the Book of Szen, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding.

 

Quotes To Remember:

“We should always start our songs on a positive note.”

“If you can’t change it, embrace it.”

“We have to deal with [past issues] head on.”

 

What You’ll Learn:

—How to discover what you want

—How to live in the moment and become more aware of what’s going on

—How to stay positive

—How to avoid hinging your happiness on expectations 

—How to avoid distractions

—How to open the intake valve to your happiness

 

Key Links From The Show:

Gary’s Site

Gary’s email address: gary@bookofszen.com

 

Recommended Books:

The Happiness Advantage by Shawn Anchor

Start With Why by Simon Sinek

Beauty: The Invisible Embrace by John O’Donohue

Jul 19, 2017

 

Hamilton Perkins is the founder and CEO of Hamilton Perkins Collection, a brand that focuses on creating affordable designer bags that look good, perform well, and make a difference. With a sea of options, HPC sets itself apart with the level of care it puts into each product. Hamilton sees philanthropy and giving as an essential part of running a business today.

 

Quotes To Remember:

“We started because we couldn’t find what we were looking for from other brands, so we decided to do it ourselves.”

“It’s taking a personal need or a pain point and turning that into a solution.”

“A lot of the time it comes down to just getting started earlier.”

 

What You’ll Learn:

—How to attract employees that share your vision

—How to leverage crowdfunding

—How to get your products to spread through word of mouth

 

Key Links from The Show:

Hamilton’s website

 

Recommended Books from The Show:

Shoe Dog by Phil Knight

Crush It! by Gary Vaynerchuk

Let My People Go Surfing by Yvon Chouinard

Jul 12, 2017

Nitin Chhoda is an immigrant who arrived in the U.S. penniless in 2002. He started by delivering pizza, sleeping in his car, and not having enough money to afford winter clothing. However, his hustling mentality allowed him to transcend the grip of poverty to become a licensed physical therapist, entrepreneur, author, and public speaker. Now he owns and runs several multi-million dollar companies with over 30 employees worldwide.

 

Quotes To Remember:

“Going for zero to $100,000 is all about hustle”

“As an entrepreneur, be prepared to deal with crazy stuff”

“I view money as a vehicle”

“Resilience is a direct function of how much struggle you have been through”

“The right people, hiring the right people is crucial for going from point A to point B….Find and hire the right people, and your professional stature, your emotional capability and your long-term potential as an entrepreneur will significantly increase if you’re around the right people”

 

 

What You’ll Learn

—How to develop resilience

—How to get the right people on your team

—Creating proper systems that will help your business grow massively

—The habits of successful entrepreneurs

 

 

Key Links from The Show:

 

Total Activation -- Nitin’s Site.

 

Recommended Books from the Show:

Total Activation by Nitin Chhoda

Influence by Robert Cialdini

No Man’s Land by Doug Tatum

Outrageous Advertising by Bill Glazer

Jul 5, 2017

Jonathan David Lewis is an engaging and authoritative speaker who shares how to survive and thrive in today’s uncertain world. He is the author of several books including Brand VS Wild which will be the focus of this episode. In addition to writing books, Jonathan has also written several articles on places like Forbes, DigiDay, and Advertising Age where he explores that factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

 

Quotes To Remember:

“The task in front of us as business people is…get comfortable…with an uncomfortable amount of risk in every decision.”

“Who are you going to disappoint?” (you can’t please everyone)

“Always enter the danger.”

 

What You’ll Learn

—How to anticipate and deal with disruption

—How to stay focused on your goals

—How to move forward in your business

—The pathway to resilience

 

Key Links from The Show:

Jonathan’s site

Brand VS Wild -- Jonathan's Book

 

 

Recommended Books from The Show:

Getting Naked by Patrick Lencioni

 

The Connected Company by Dave Gray

 

Power Branding by Steve Mckee

The Black Swan by Nassim Nicholas Taleb

Jun 28, 2017

Timothy Pychyl is a passionate teacher at Carleton University in Ottawa, Canada. He has researched and written about procrastination for over 20 years which he has published on procrastination.ca. Timothy has culminated this research into his book Solving The Procrastination Puzzle: A Concise Guide To Strategies For Change which is available on Amazon.

 

Quotes To Remember:

“Procrastination is a negative form of delay.”

“The moment we look too far down the road, we can have a panic attack.”

“We all like to self deceive, we like to lie to ourselves, it makes us feel good.”

 

What You’ll Learn

—Timothy explains why we procrastinate to avoid negative emotions, and gives us “mood repair”

—How to take purposeful, useful breaks

—How to catch yourself procrastinating and avoid spiraling out of control.

—How to use our willpower more effectively and create an “environment of avoidance”

 

Key Links from The Show

Timothy’s site where he has done over 20 years of research on procrastination

I Procrastinate -- Timothy's podcast

 

 

3 Recommended Books:

The Gifts of Imperfection by Brene Brown

The Courage to Teach by Parker J. Palmer

Man’s Search for Meaning by Viktor E. Frankl

Solving The Procrastination Puzzle by Timothy Pychyl

 

Jun 21, 2017

For the first time ever, I’m interviewing a duo for the Breakthrough Success Podcast! Ivy LaClair and Blake Brandes are the Co-founders of Motivational Millennial. Ivy is a personal motivation coach and Blake is a TEDx Speaker.

In this episode, we’ll discuss why the duo started the Motivational Millennial Podcast which highlights successful millennials. Within this episode will be several highlights such as how to deal with rough patches, conquering fear, and personal development.

 

Quotes To Remember:

“When you start moving toward fulfillment, or a dream you really care about, that potential for heartbreak, becomes a real thing.”

“You made the decision in advance, it’s so much easier and less stressful.”

“Let them tell you no.”

“If we just focus on the situation, we are a lot more empowered, and challenges that seem huge, are much more manageable”

 

What You’ll Learn:

—How to deal with the rough patches of entrepreneurship

—How to conquer fear

—How to speed up processes by taking choices out of the equation

 

Key Links from the Show:

Motivational Millenial FB Page.

Free Gift: Motivating Your Millennial Mind

 

3 Recommended Books

The Power of Now by Eckhart Tole

Daring Greatly by Brene Brown

Mistborn by B Sanderson

 

Jun 14, 2017

Wondering how to get more sales as an affiliate marketer and how recruiters get the affiliates in the first place? Those are two of the many topics we explore in this episode.

Matt is the guy who people like Ray Edwards, Michael Hyatt, Chandler Bolt, Brian Tracy, Jeff Goins, and many more. He’s been the mastermind of several six and seven figure affiliate launches that have transformed businesses. He recently decided to share his insights in a daily podcast called The Affiliate Guy Daily where he provided quick insights into affiliate marketing seven days a week.

He created his daily podcast because many people in his audience said this is exactly what they wanted. 

 

Quotes To Remember:

“If you’re the best at what you do, you never have to go and find clients”

“Once your mind has been expanded past a certain point, it can never go back to those dimensions.”

“No single piece of content is ever a single piece of content.”

 

What You’ll Learn:

—How Matt manages to create one episode every day for his podcast

—How Matt drives more affiliate sales

—How Matt recruits affiliates for some of the most successful launches in his industry

—Creative ways to promote your affiliate links

—Developing a customer avatar that actually works

—How to condition your audience so they click on your links…every time

 

Key Links from the Show:

Matt’s resources for Breakthrough Success listeners

JigSaw—resource for gaining knowledge on competitors and finding affiliates

 

3 Recommended Books…Matt provided an extra book for us :)

The Small Big by Steve J. Martin

Influence by Robert Cialdini

Dot Com Secrets by Russell Brunson

How to Write Copy That Sells by Ray Edwards

Jun 7, 2017

Shopify is a site with great revenue potential in the ecommerce. For this episode, Dan Rusu and I discuss how people can get started with their very own Shopify stores. Dan is the owner of Lighting Shoes, an E-commerce site that uses Shopify.

 

Google AdWords has been the ignitor to Dan’s successful business. We discuss how he uses AdWords, some of the challenges he faced along the way, and how to buy and sell websites just as Dan bought Lighting Shoes and made some changes so he could make a profit.

 

Learn:

—How to use Google AdWords to get the right traffic to your site

—How to increase the conversion rate, click through rate, and traffic to your site

—Finding a quality distributor

—How to buy and sell websites the right way

 

Quotes from this episode

 

“‘…doing something you’re passionate about, or at least being in a niche or industry that you’re interested in, ‘cause otherwise a lot of things just turn into a grind”

 

“Most of the time you’re gonna have to grind something out”

 

Key Links from the Show:

 

Lighting Shoes - Dan’s Shop

 

Website Brokers

 

Flippa 

 

 

3 Recommended Books:

 

7 Habits of Highly Effective People by Dr Stephen Covey

 

How To Win Friends And Influence People by Dale Carnegie

 

Prayer Can Change Your Life by William R. Parker

May 31, 2017

Our motivation fuels our ability to accomplish our biggest goals. So how do we fuel that motivation as much as possible?

That’s what Trevor Oldham and I discuss in today’s episode. Trevor started as an entrepreneur before he was 10 years old. He’s now an ambitious young entrepreneur and host of the Become The Lion podcast show. He inspires others to pursue their dreams.

 

Learn:

—How to motivate yourself to work harder and smarter so you accomplish your goals quicker

—How to break your limiting beliefs

—How to get motivated again when you have cold streaks

—The morning routine of a lifetime

—Some secrets to success

 

Quotes from this episode:

 

“It’s really weird that people just get a job, accept it, and don’t think about it”

 

“You can only connect the dots looking backwards

 

“You need to lay the foundation brick by brick.”

 

 

Key Links from the Show:

 

Become The Lion

 

Episode 39: Using Webinars To Generate A Massive Profit With Jon Schumacher

 

 

3 Recommended Books:

 

Outwitting The Devil by Napoleon Hill

Steve Jobs Exclusive Biography by Walter Isaacson

Win or Learn by John Kavanagh

May 10, 2017

Wondering how to make a big profit from webinars…regardless of the size of your email list? This podcast episode will shed the light to those questions.

 

For this episode, I got to interview Jon Schumacher. Jon is a Webinar specialist and webinar consultant. He is the founder of Webinar Mastery Academy, and was the co-host of the Webinar Mastery Summit.

 

After creating thousands of webinars and videos, he’s learned the nuances of hosting a webinar that brings in revenue. 

 

“It’s not what’s happening at the webinar, it’s what happens after the webinar.” —Jon Schumacher

 

Learn

—The “3 P’s” of webinar traffic, 

—How to attract potential customers to your webinars.

—How to provide an evergreen webinar that continues generating consistent revenue months later

 

Key Links from the Show

Webinar Jam — a valuable tool for hosting your own webinars

Ever Webinar - an advanced tool for hosting evergreen webinars

Jon’s site

Jon’s Webinar Academy

 

3 Recommended Books

The Daily Stoic by Ryan Holiday

Getting Everything You Can Out of All You’ve Got by Jay Abraham

80/20 Sales And Marketing by Perry Marshall

 

May 3, 2017

If you get into a conversation about starting your own podcast, it won’t take long before JLD gets mentioned. John Lee Dumas, otherwise known by his cool nickname, is one of the most successful podcasters on the planet.

He regularly brings in six figures from his podcast…every month!

And he took some time to share his secrets. We talked about growing your podcast to a seven figure revenue generator. He talks about pitching to sponsors and sprinkling call-to-actions throughout his episodes. 

We also talk about productivity, which is one of John’s strong suits. To publish 1 episode every day and grow your business at the same time requires a legendary amount of productivity, and JLD unloaded with tidbits that anyone can use.

For instance, on the day I interviewed him, I was podcast #16 of 20 who would interview him that day. This is based on his batching concept where he chooses 1 day to cluster up all 20 podcast interviews he does each month. He also uses this approach to record 30 episodes (1 month’s worth of content) by choosing two days to conduct all of the interviews. Basically, John has a bias towards action.

“You need to have a bias towards action…..do things that scare you.” —John Lee Dumas

 

Learn:

—How to grow your podcast to a seven figure empire

—How to be more productive than you’ve ever been before

—How to pitch your podcast to sponsors

—How to incorporate CTAs in your episodes

 

Key Links from the Show:

EOFire.com - John’s Podcast

 

Recommended Books:

The Slight Edge by Jeff Olson

The Compound Effect by Darren Hardy

The Chimp Paradox by Dr. Steve Peters

Apr 19, 2017

The Go-Giver reveals the unconventional secrets to success that are all based on five special laws. Interested in learning more? That’s what this episode is all about!

For Episode 37, Bob Burg was nice enough to stop by and talk about his book The Go-Giver. Bob has sold over 500,000 copies of his book Go-Giver which provides valuable insights on how to become successful by following the unconventional method of giving. He’s spoken in front of audiences ranging from 50 to 16,000 attendees and has shared the stage with today’s thought leaders, Olympic athletes, and a former U.S. President. 

We discuss which types of goals you should be setting so you increase your impact which in turn increases your revenue. If you live by a dog eat dog mindset, this episode will give you the mental shift you need to dramatically improve your results. The reality is that mindset will only get you so far. The Go-Giver mindset combined with knowing the five special laws will allow you to go beyond your greatest expectations. 

 “Selling is discovering what the other person needs, wants, or desires, and helping them to get it.” —Bob Burg

“Don’t make money your target. Your target is serving others. Money is simply the reward for hitting the target.” —Bob Burg

 

Learn:

—The Go-Giver mindset that is critical to your success

—How to make more money by focusing more on serving your audience

—How to produce more value faster

—How to impact as many lives as possible

 

Key Links:

thegogiver.com—Bob’s site. Listen to his podcast!

 

Books:

The Science Of Getting Rich by Wallace D. Wattles

How To Win Friends And Influence People by Dale Carnegie

The Secret Of Selling Anything by Harry Browne

The Untethered Soul by Michael A. Singer

The Go-Giver by Bob Burg & John David Mann

Apr 12, 2017

Want to know how to grow a targeted Instagram audience that will expand your brand’s reach. In this episode, Ksenia Avdulova shares the insights you need to take your Instagram account to the next level.

Ksenia is the mastermind behind Breakfast Criminals, a global movement  with a goal to inspire people in every part of the globe to start every day with love, one acai bowl at a time. Her life mission lies in connecting people to their hearts through healing food, public speaking engagements, tribal gatherings, and daily Instagram posts infused with soulful messages.

Ksenia used Instagram to promote what started as her “passion project,” and now has over 70,000 followers on the platform. Striking partnerships on Instagram allowed her to see the business model behind her work, and she’s been running with it ever since.

In this episode, we’ll explore Ksenia’s success and how she build a targeted community that actively engages with all of her Instagram pictures.

“I set an example, that’s the best way to get anyone to do anything.” —Ksenia Avduolva

 

Learn:

—How Ksenia grew a targeted audience

—How to strengthen your Instagram community

—How to come up with Instagram ideas

—How to prepare your image for the Instagram spotlight

 

 

Key Links from the Show:

breakfastcriminals.com - The Breakfast Criminals website

Breakfast Criminals’ Instagram—@breakfastcriminals

Mar 22, 2017

How does a deaf child make it in the NBA and go on to be a KeyNote motivational speaker with a TEDx under his belt? For this episode, I had the privilege of interviewing Lance Allred, the first deaf NBA player, KeyNote motivational speaker, and bestselling author. 

Hearing Lance’s story will make you question the gravity of any obstacle set in front of you. Lance was told at an early age that being deaf was a punishment from God for something he or one of his ancestors did in a past life. People always reminded him of his limitations, but he powered through. 

He didn’t let his disability block him from doing things that people with perfect hearing can do. For instance, we conducted our podcast interview as a video call and then converted it to the MP3 file because Lance can read lips. 

This is one of the most inspirational interviews you’ll ever hear. 

“People inflict pain, because they are already in pain…Pain is just a projection” —Lance Allred

 

Learn

—The benefits of failure

—How to crush any obstacle in your way

—How to get rid of the bad baggage in your life

—How to pursue your dreams even if it feels risky

 

Key Links from the Show:

Lance’s Website — learn more about Lance and read his content

Lance's Instagram — follow him for motivational posts

Lance’s TEDx Talk—you are doing yourself a disservice if you don’t watch this TEDx Talk.

Mar 20, 2017

One thing I love about hosting my podcast is when I get to interview people who helped me for so much of my journey. Kim Garst is one of those people. She’s a live video pro who taught me much of what I know about social media. I read her blog posts, engaged with her tweets, and now have a big audience of my own. 

For this episode, Kim shares her insights on live video. Kim got attracted to live video because you can connect directly and immediately with your audience. Kim was (believe it or not) camera shy in the beginning, so she talks about how she overcame this initial shyness that many people have.

We’ll also explore how to prepare for each live video so you deliver value without stumbling on your words or getting lost in the vortex of real-time engagement. Kim engages with people who interact with her videos in real-time, and she explains how to do that while staying on topic. 

Finally, there is an ultra time hack Kim uses to save time creating content elsewhere. She will take her live videos and repurpose them into blog posts. She will get the videos transcribed so she doesn’t have to write a single word for her blog posts. This saves countless hours of time and allows her to pursue more projects. 

Kim is also offering five Breakthrough Success listeners a free ticket to her Social Boom! event in Orlando, Florida. The event takes place from May 16th to the 17th and features speakers such as Mike Michalowicz, Jeff Adams, Nicole Waters, and many more. 

If you want a free ticket to the event (and only ask if you’ll use it), send an email to marc@marcguberti.com and I’ll let Kim know you want a free ticket. 

 

Learn:

—How to prepare for a live video

—How to get more subscribers with a live video

—The difference between live videos and webinars

—How Kim uses live videos to save A LOT of time

—How Kim went from camera shy to camera champion

 

Key Links From The Show:

Kim Garst’s website—(it helped me a lot during my journey, and it still does)

Blue Jeans—nope, not the clothing. Kim recommended this tool for live video creators

Belive.Tv—another tool Kim Garst recommends. This tool helps you conduct interviews and KeyNote presentations on Facebook Live

 

Books From The Show:

Pre-Suasion  by Robert Cialdini

Daring Greatly by Brene Brown

The Slight Edge by Jeff Olson

 

Mar 15, 2017

Preston Pysh is the founder of BuffettsBooks.com which deeply analyzes Warren’s favorite books. Preston’s journey began when he wanted to invest some of his earnings. He had no idea how to invest, and this was total guesswork for him. So he studied Warren Buffett. 

Studying Warren allowed Preston to become successful, and now he analyzes billionaires. He shared a few insights with us about how billionaires think and what it takes to become successful.

Preston also explains the importance of curiosity. To understand the critical variable in a situation, you must ask why five times. 

“By studying someone who is the best in the world at something, even if you are only 50% as good as them, you are probably still better than 99% of the rest of the world” —Preston Pysh

 

Learn

The critical habits that all billionaires live by

How to maintain simplicity in a complex world

How to turn knowledge into action

The difference between billionaires and people who aren’t billionaires (other than wallets)

 

Key Links From the Show:

The Investor’s Podcast — Preston’s podcast. You can also Google “We Study Billionaires” to find it.

Buffetts Books — Preston’s site detailing Warren Buffet’s favorite books

 

Mentioned books:

The Intelligent Investor

The Wealth of Nations

Security Analysis

Smarter, Faster, Better

Life After Life

Think and Grow Rich

The Power of Habit

Influence

 

Mar 13, 2017

Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.

I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode. 

Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.

“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards

 

Learn:

—How to know the person you’re writing for

—How to plan out your copy

—How to write emails that convert

—How to build trust with your copy in the beginning of your copy

—How to make six figures write copy for others as a side hustle

 

Key Links From The Show:

Rev and Go Transcripts — two transcription sites Ray mentions in this episode

Ray’s Website

Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.

 

Books Mentioned In The Show:

The Obstacle Is The Way

The Strangest Secret

Breakthrough Advertising

Tribes

The War of Art

Mar 1, 2017

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog - Anthony’s Site

Anthony's YouTube Channel 

The Only Sales Guide You’ll Ever Need - Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Feb 27, 2017

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

Feb 22, 2017

 

In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast.

Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing. 

Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities.

The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants.

70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers.

If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.

 

Learn

-How to get more of your visitors to subscribe to your blog

-How to develop an effective content marketing strategy

-How to implement your content marketing strategy once you make it

-What Mary does to increase Opt-In Monster’s visibility

 

Key Links from the Show:

https://en-gb.wordpress.org/plugins/edit-flow/ - The Edit Flow WordPress plugin

www.persuasion-nation.com - Mary’s blog and podcast

Feb 20, 2017

Mark Podolsky, the Land Geek, has several podcasts including the Best Passive Income Model podcast which I was recently a guest on. Now the tables have turned and he was the latest guest on my Breakthrough Success podcast.

In this episode, we talked about how Mark operates several podcasts and uses them to build a passive income. Mark uses his podcast to generate income in the same way I use social media to generate income—via the indirect route.

The podcast is designed to gain people’s trust and funnel the warm prospects through the process of buying his products. 

Mark just started his podcast for fun, but he was keen to see his numbers grow. He felt that when they didn’t grow, he was at a bit of a low point. After reflection, he decided that even helping just ONE person was enough to feel worthwhile. Now his numbers have soared.

 

Learn

--How Mark recommends getting guests…even if you haven’t launched your podcast yet 

--How to make revenue from your podcast

--How to repurpose your podcast episodes

--The biggest mistake you can make with a podcast

 

 

Key Links from the show:

www.thelandgeek.com - Mark’s Mentioned site

https://www.ziglar.com/ - Mentioned person on the show 

www.meetedgar.com - Mentioned social media organiser.

Feb 15, 2017

Wondering how you can live your ideal life? In this podcast episode, you’ll learn exactly how!

Our guest for this episode is Jim Palmer, the bestselling author of several books including Decide: The Ultimate Success Trigger and he’s the founder of the Dream Business Academy. Jim sent me a copy of his book and I was quickly blown away by it’s value and Jim’s story. 

When Jim started his business, it took an entire year before he got his first client. During this phase, he nearly burnt the candle from both ends by taking a job at Target where he showed up at 4 am to stack shelves.

Even when he felt like his business was successful, he got a wake-up call from his wife when she asked when they’d go on vacation. When she asked, it had been five years since the last vacation, and even though Jim was crushing it, he felt like his business wouldn’t function without him.

Decide is the wake-up call that you need for your business. It’s more than a mindset book. It’s the book that finally gets you up and taking action on your dreams. Jim’s goal is to allow people to live the life of their dreams rather than to just work for the sake of making a living.

 

Learn:

—How to develop the abundance mindset

—The best way to learn

—How to accomplish what you set out to do

—How people view value

—How to personalize a situation so you get yourself out of your comfort zone

—How to take action even if you don’t feel like it

 

Key Links from the Show:

www.getjimpalmer.com - Jim’s website

Decide to get Decide today!

Feb 13, 2017

Jasmine Star is an Instagram expert, public speaker, and business strategist. She goes wherever her camera takes her and uses Instagram to tell stories of her life. The visual storyteller turned her curiosity into creativity, and this creativity budded into a passion. 

She gave up law at UCLA to marry sooner so her mother (suffering from cancer at the time) would live to be there for her wedding. In this episode, Jasmine talks about that surreal experience and how she got through some hard times that she encountered soon after. The bright part about the story is that her mother recovered, and now Jasmine is following her dreams, one photo at a time.

 

Learn:

—The 3:1 ratio that forms the core of Jasmine’s Instagram strategy

—How to get your Instagram followers to trust you

—How to never run out of Instagram ideas

 

Links From The Show:

www.jasminestar.com - Jasmine’s Site

http://insta180.com/ - Jasmine’s Instagram course

info@jasminestar.com - Jasmine’s email

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