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Breakthrough Success

Wondering how to hit the breakthrough you've been looking for in your business and life? Breakthrough Success has you covered with one interview every Wednedsay where Marc discovers what makes influencers tick. Heavy hitters like Seth Godin, Ray Edwards, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Kim Garst, and many others have shared their experiences with achieving Breakthrough Success and accumulating remarkable growth. Breakthrough Success is for entrepreneurs, marketers, and business owners who want to build their own business empires and enjoy the merits of life beyond work as well.
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Now displaying: 2018
Dec 31, 2018

Michael O'Brien is a sales and marketing executive business coach who helps leaders slay their internal feelings of worry and doubt so they can achieve complete success for themselves and their teams. He helps other business executives and entrepreneurs realize their potential by changing the conversations they have with others and themselves. His bestselling memoir, Shift: Creating Better Tomorrows shares his journey of going from a human doer to a human being. 

 

Quotes To Remember:

"All of our events are neutral until we label them."
"We are not defined by the events in our lives but we are defined by how we respond to them."
"Work hard today to create a better tomorrow." 
"Think about how do I want to show up my intentions for the day."
"Move from human doer to human being."
 
What You'll Learn:
  • How to remove self-doubt from your life
  • Discovering the internal motivators that will take you through the finish line
  • How to be happy--for real
  • Reframing your mindset
  • Becoming resilient
  • The "Yes But, Yes And" Exercise
 
Key Links From The Show:
Michael's Site
Moment App
E275: Atomic Habits Are All You Need For Remarkable Results With James Clear
Content Marketing Plaza
 
Recommended Books:
How To Break Up With Your Phone by Catherine Price
Atomic Habits by James Clear
Thanks A Thousand by A.J. Jacobs
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Dec 28, 2018

Derek Gallimore is a serial entrepreneur who has experienced the fullest highs and lows of the entrepreneurial roller coaster. He has built multimillion dollar property portfolios, has bootstrapped a $20 million dollar business, and has seen it all come crumbling down. He is the founder of Outsource Accelerator which is the Alibaba of outsourcing as it provides the gateway for businesses to connect with outsourcing suppliers.

 

Quotes To Remember:

Bill Gates isn’t sitting there with Microsoft doing everything by himself. He’s probably got a couple of hundred thousand employees now.

You are limited if you are just doing the business yourself

The only limitation is how disciplined you are

You either win or you learn

You really learn in the tough times

You can always try harder. You can always be more successful.

You’ve gotta to keep your eye on the goal but don’t beat yourself up too much.

 

What You’ll Learn:

  • How to figure out what to outsource first
  • Why the Philippines presents a great outsourcing opportunity
  • How to train virtual assistants
  • What it takes to work remotely
  • How to survive and thrive on the entrepreneurial roller coaster

 

Key Links From The Show:

Outsource Accelerator

Derek's email: derek@outsourceaccelerator.com

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

12 Rules For Life by Jordan Peterson

Sapiens by Yuval Noah Harari 

Homo Deus by Yuval Noah Harari

21 Lessons for the 21st Century by Yuval Noah Harari

Maverick by Ricardo Semler

Dec 26, 2018

Anton Kraly is the founder of the Drop Ship Lifestyle course which was Shopify voted as the best ecommerce course. Over 10,000 students from over 25 countries have gone through Anton’s training. Drop Ship Lifestyle’s mission is to give students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of Drop Shipping

 

Quotes To Remember:

When you’re making more money per sale, that means you can have more resources dedicated to your customers.

Set this up once and make money for life...that’s a pipe dream.

Any task in your business that has to happen over and over, and in a very similar over and over…those can typically be automated.

There’s no point in doing the work that’s not going to work.

 

What You’ll Learn:

  • What drop shipping actually is
  • The drop shipping model that doesn't involve buying cheap products and materials from China (especially with the tariff)
  • Tools to use for your drop shipping business
  • What to automate
  • The right niche to promote
  • What MAP stands for in drop shipping and why it's so important

 

Key Links From The Show:

Drop Ship Lifestyle

Klaviyo

Zapier

Shopify

Slack

eCommerce Lifestyle

Google Shopping

Google Ads

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

Ready Fire Aim by Michael Masteron

The Four by Scott Galloway

Dec 24, 2018

Rebecca Gill is the SEO instructor at DIYSEOcourses.com with over 20 years of experience in sales, marketing, and SEO. She teaches her students how to succeed with internet marketing by working hard, being smart, and always staying focused on the visitor and solving their problems by creating a positive user experience.

 

Quotes To Remember:

SEO is about helping Google figure out what is the best content.

When SEO has to trump usability, there’s a problem.

The wonderful thing about the internet today is that there are lots of resources available for learning SEO.

Over 50% of the searches now happen on mobile.

If someone has enough desire, they can learn SEO. 

The people that are successful are the ones that have the follow through.

 

What You’ll Learn:

  • Optimizing your SEO campaigns
  • Finding the right keywords
  • How to discover what your audience wants
  • The search engine signals you need to know
  • How to optimize blog posts, podcast episodes, and videos for SEO

 

Key Links From The Show:

Rebecca's Site

DIY SEO Courses

Kwfinder

Answer The Public

Google's SEO Documentation

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

The 12 Week Year by Brian P. Moran and Michael Lennington

Content Rules by Ann Handley

Dec 21, 2018

Brian Greenberg is a multifaceted entrepreneur who believes in building integrity into everything he does. He has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell.

 

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do - compensate your crews or your employees - then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

“You can leverage reviews on your content marketing.”



What You’ll Learn:

  • Strategies to Get Organic Customer Reviews and Testimonials
  • Top Ways to Ask Anyone for Reviews
  • Key Things To Do With Your Content Marketing to Boost Reviews

 

Key Links From The Show:

Brian’s Site

True Blue Life Insurance

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Salesman Who Doesn’t Sell by Brian Greenberg

The Four Agreements by Don Miguel Ruiz

Getting to Yes by Roger Fisher and William Ury

Outliers by Malcolm Gladwell

Dec 19, 2018

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

 

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

 

What You’ll Learn:

  • How to Naturally Get Backlinks for SEO
  • Top Three Ways for Getting Organic Backlinks
  • “The Scholarship” Link Building Strategy
  • Tips on Promoting and Optimizing Content

 

Key Links From The Show:

Tom’s Site

Sure Oak

Ahrefs

SEMrush

Moz

Help a Reporter Out

Brian Dean’s Site

Rand Fishkin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

Dec 17, 2018

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

 

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

 

What You’ll Learn:

  • Balancing Social Media Interaction and Content Creation
  • Best Approach to Building Healthy Relationships

 

Key Links From The Show:

Neal’s Site

E50: Real Artists Don't Starve With Jeff Goins

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk



Dec 15, 2018

 

If you wanted to get the CEO of a big corporation to buy your services, which salesperson would you send? Would you pick your top qualified salesperson, hire an agency, or just do it yourself?

Why not enlist that CEO's spouse as the salesperson? He/she would be the ultimate salesperson.

But how would you do that? You can't just call the CEO's spouse and ask them to be a salesperson and convince the CEO to buy your services.

So why did one CEO's wife keep asking him--every day until he did--when he'd buy John Ruhlin's services? 

We're so focused on 10% and 50% returns. Some of us think about doubling our return or doing even more. Few of us truly set out to 10X our return.

But a 100X return? Every dollar spent turning into $100?

No ad will give you that. But giftology can. Listen to today's snippet to learn more.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

Dec 14, 2018

Today’s guest is a speaker who speaks for corporations, conferences, and non-profits. He’s also a coach, and podcaster with an obsession to teach people how to get more done. He is the author of How to REALLY Be Productive which helps readers boost their productivity…but only if they take action on the book’s insights. 

 

Quotes To Remember:

Coming soon...
 

What You’ll Learn:

Coming soon... 

Key Links From The Show:

Coming soon...

 

Recommended Books:

Coming soon...

Dec 12, 2018

Matt LeBris is the content coordinator at the Shark Group and a hustler who’s touring the nation to publicly speak at colleges and universities. He aligned himself with the right people and capitalized on the opportunities that were once dreams. While in the nightlife industry across the New York Metro area, he and his team worked with multi award winning artists such as 50 Cent, Fetty Wap, Jadakiss, Lloyd Banks, Fat Joe, Ja Rule and more!

 

Quotes To Remember:

Entrepreneurs are a different breed
 
Life has some things in it that you just have to do
 
Don’t lose that dream just because you have a job
 
All we hear about is the riches. If you go on Instagram, you are seeing everyone’s highlight reel
 
Continue to take action
 
I’m super big on focusing on the small wins

 

What You’ll Learn:

  • Developing the mindset of being an entrepreneur
  • How to maintain a burning desire for your work no matter what life throws at you
  • How to stay on track with your dream even if you have a job
  • The best approach for keeping momentum and building up to BIG wins
  • Finding the energy after a long work day to grow your side hustle
  • How to wake up at 5 am every day

 

Key Links From The Show:

Matt's website

Daymond John

Gary Vee's TED Talk

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Miracle Morning by Hal Elrod

Think And Grow Rich by Napoleon Hill

How To Win Friends And Influence People by Dale Carnegie

Rich Dad Poor Dad by Robert Kiyosaki

The Energy Bus by Jon Gordon

Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard

The Magic Of Thinking Big by David Schwartz

Dec 10, 2018

Karen LeLand is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. She is the bestselling author of eight books which have sold over 350,000 copies.

Quotes To Remember:

“The more specific you can be, the more chances you are going to have on getting that audiences looking for you.”

“If you want to go really serious on Pinterest, then you should be going out and taking an iPhone photography class and learning to shoot.”

“The best camera is the one you have with you.”

“You have to really curate what you are putting up.”

 

What You’ll Learn:

  • How Pinterest Stands Out from Other Social Media Platforms
  • Using Pinterest to Generate Traffic
  • Using Pinterest to Grow Email List
  • Importance of Having Quality Images

 

Key Links From The Show:

Karen’s Site

Email Karen

Canva

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Ultimate Guide to Pinterest for Business by Karen Leland

Pinterest for Business by Karen Leland

The Brand Mapping Strategy by Karen Leland

Ego Free Leadership by Brandon Black and Shayne Hughes

Dec 7, 2018

Todd Tresidder raised his net worth from less than zero at 23-years-old to self-made millionaire 12 years later and became financially independent at 35 through his investments. Despite his financial independence, he is still an active investor earning consistent investment returns in both up and down markets.

 

Quotes To Remember:

“You always start with what’s most interesting to you.”

“You start at your lowest resistance and then you explore out to the other ones.”

“You can’t leverage your way into a profitable business model. The business model has to be profitable first.”

“When you hit your own limitations on resources or you run into your own walls, that’s your immediate signal to go to leverage.”

“You got to look at what the problem is and that tells you what form of leverage you are going to use.”

“There are specific tasks that you as the owner entrepreneur must complete. Most of other stuff is leverageable.”

“Leverage is your path to freedom.”

 

What You’ll Learn:

  • 6 Types/Forms of Leverage
  • How to Build Relationships for Leverage
  • Getting Better at Implementing Leverage
  • How Leverages Lead to Wealth
  • Implementing Different Types of Leverage with Low Budget

 

Key Links From The Show:

Todd’s Site

The Parable Of The Mexican Fisherman And Investment Banker

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Leverage Equation by Todd R. Tresidder

Essentialism by Greg McKeown

The War of Art by Steven Pressfield

Do the Work by Steven Pressfield

Dec 5, 2018

Shawn Reynolds is an entrepreneur who operates a family construction company, Reynolds Brothers Exteriors, with his two brothers. Reynolds Brothers Exteriors prides themselves in offering you the best rainwater management systems on the market today.

 

Quotes To Remember:

“You can plan for luck and timing. That stuff just happens.”

“You have to have processes in place.”

“You have to trust that the people around you can do the job as well as you.”

“You are important but not as important as you think you are sometimes.”

 

What You’ll Learn:

  • Building and Managing a Family Business
  • How to Avoid Being Stressed Out
  • Breaking the Trust Barrier When Delegating Tasks To Other People
  • Two Types of Stress

 

Key Links From The Show:

Shawn’s Site

The Eisenhower Matrix

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Built to Sell by John Warrillow

The Wealthy Barber by David Chilton

The E Myth by Michael E. Gerber

Dec 4, 2018

It always seems like we have a lot of different things to do. This is where overwhelm happens and our dreams are left astray.

We focus on how much there is left to do instead of the small steps we need to take to get there.

This is the first Moment of Breakthrough which will be a weekly series within Breakthrough Success. The Moment of Breakthrough is inspired by Justin Schenck who provides his listeners with his weekly Moment of Growth.

I'm mixing in some shorter episodes with the longer interviews to provide you with more value in different ways. I hope you enjoy the episode.

Dec 3, 2018

Dino Dogan is the founder of Triberr, the social network for content creators that sends millions of monthly visitors to its members. He is a high-energy speaker who blends original research in customer loyalty with a delivery of a stand-up comedian. He is the creator of Insane Loyalty, an original framework which reveals that brands and cults use the same techniques to recruit their most loyal fanatics. He and his startup have appeared in publications like Venture Beast, Forbes, Yahoo! News, Business Insider, and Inc Magazine. He’s spoken or consulted for a variety of companies and audiences including IBM, Rutgers University, Vocus, New Media Expo, 140conf, and many others.



Quotes To Remember:

“You are not finding them. They are finding you.”

“The answers are on the inside.”

“The purpose of meditation is to take on the point of view of the what the buddhists call the ‘observer’

“That’s the point of meditation. It’s to find that space inside your mind that you can have some sort of detached point of view on circumstances and then take it with you wherever you go.”

“We don’t know what we need to be productive about.”

“Whatever problem you are having, the solution is probably not in a business book.”



What You’ll Learn:

  • How to Have a 16 Hour Work Week
  • Finding the Right People for Your Team
  • How to Prioritize Tasks and Do Only The Work That Matters
  • Tips on How to do Meditation

 

Key Links From The Show:

Dino’s Site

Triberr

spoiled Media

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Gears of Reality by Dino Dogan

The Culture Code by Clotaire Rapaille

Doctor Strange Epic Collection: Master of the Mystic Arts by Stan Lee and Steve Ditko

Dec 1, 2018

The ultimate, sole goal for most authors is to get more book sales. This is why most authors don't make enough money from their books.

Instead of viewing a new reader as the end result, use your book to strengthen the relationship and provide calls-to-action.

Your book is a funnel that people pay to get into. It's not the main product. This is how authors become authorpreneurs and expand the revenue potential for each of their books.

Gundi Gabrielle shares a lot of great insights in this snippet alone.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

Nov 30, 2018

Sarah Lentz is an author of books like The Hypothyroid Writer and Writer on a Budget. Through her books, she helps authors write more books and tap into their inner productivity instead of potential overwhelm.  

 

Quotes To Remember:

Coming soon...

 

What You’ll Learn:

Coming soon...

 

Key Links From The Show:

Coming soon...

 

Recommended Books:

Coming soon...



Nov 28, 2018

Adam Smith is an entrepreneur, life coach, consultant, and public speaker. His popular blog, asmithblog.com, offers important advice and insights on leadership, bravery, and life purpose, among other topics. Named one of the most influential people by American Genius, he has written for publications like Success Magazine and has been featured in Newsday and other media.

Quotes To Remember:

Coming soon...

 

What You’ll Learn:

Coming soon...

 

Key Links From The Show:

Coming soon...

 

Recommended Books:

Coming soon...

Nov 26, 2018

James Clear is the author of Atomic Habits, the creator of the Habits Academy, a weightlifter, and a travel photographer in over 30 countries. His writing is focused on how we can create better habits, make better decisions, and live better lives. His work has been covered by dozens of major media outlets including The New York Times, TIME, and on CBS This Morning

 

Quotes To Remember:

If you make these small changes...then you can end up with these powerful remarkable results in the long run

We are all building habits day in and day out, some good and some bad

It's not until 2, 5, or 10 years later that the impact of your daily habits becomes fully apparent

Habits are a double-edged sword

Habits are the compound interest of self-improvement

Behaviors that are immediately rewarded get repeated and behaviors that are immediately punished get avoided 

 

What You’ll Learn:

  • The 4 Laws of Behavioral Change
  • What we can do to improve our systems
  • How we can continuously improve each day and make it a habit
  • What holds people back from making micro changes to get macro transformations
  • How to build habits and how they work

 

Key Links From The Show:

James' website

Atomic Habits site--secret chapter, audio commentary, and more

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Atomic Habits by James Clear

Sapiens by Yuval Noah Harari

The Manual For Living by Epictetus

The Lessons of History by Will and Ariel Durant

Nov 24, 2018

We are conditioned to despise change. However, change is exactly what you need to create momentum and take the small steps that lead to the bigger ones.

In the second Snippet Saturday episode, Adam Markel shares how the small steps we take seem really small at the time but can lead to massive shifts in our level of success.

This episode will give you a new idea of what is possible in your life and encourage you to set bigger goals.

Adam also reveals how many dominos it would take to knock down the Empire State Building. The number will definitely surprise you.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

Nov 23, 2018

Cloris Kylie is an influencer marketing specialist who helps you attract the right clients and build a magnificent business that thrives over the long term. She is the author of the #1 bestseller Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue, where she shows you her proven system to build long-lasting connections with influencers.

 

Quotes To Remember:

“When you start focusing on what’s wrong, you are not really looking for a solution.”

“It’s not about asking people ‘what can you do for me?’ It’s about trying to find a way to deliver value to them.”

“The key is to not ask too early in the relationship.”

“The way you ask has to be in a way that actually provides value to their audience.”
“The more influencers you connect with, the more people will go to your platform. Then, you will become a person of influence too.”

“You have to have the end journey for your ideal client in mind.”



What You’ll Learn:

  • Reaching Out To Big and Top Influencers
  • Getting Comfortable With Asking For Help
  • When and How to Ask for Help
  • How to Become an Influencer and Monetize It

 

Key Links From The Show:

Cloris’ Site

Tiny Buddha

Evan Carmichael YouTube Channel

Episode 37: Embracing The Go-Giver Mindset With Bob Burg

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Beyond Influencer Marketing by Cloris Kylie

The Go-Giver by Bob Burg

Expert Secrets by Russell Brunson

DotCom Secrets by Russell Brunson




Nov 21, 2018

Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain... and he loves helping others do the same. And now he’s here on the Breakthrough Success Podcast.

Quotes To Remember:

“At the end of the day, it’s very hard to be great at both (traffic generation and copyrighting) of those things.”

“There is a shift happening on the traffic side that is new. It’s just getting started to it will continue to build up.”

“The first 50% of writing copy is research.”

“The truth is, you gotta have to keep trying.”

“You want to make sure that there’s something in it for the reader.”

“It doesn’t mean you have to be an expert. It just means that you should be able to explain why they should trust you.”

 

What You’ll Learn:

  • Traffic Generation vs. Copywriting: Which skill is more important?
  • Figuring Out Pain Points
  • Things To Do When Your Copy is Not Selling
  • Giving Your Audience the FEELS - Fast Easy Expert Lifestyle System
  • The Law of Reverse

 

Key Links From The Show:

Michael’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Breakthrough Advertising by Eugene M. Schwartz

12 Rules for Life by Jordan Peterson

The Daily Stoic by Ryan Holiday

Nov 19, 2018

LuAnn Nigara is a sought after speaker on topics ranging from work-life balance to making decisions that make a difference. She’s also host of the top-rated interior design podcast, A Well-Designed Business®, which airs two times per week on iTunes, Stitcher and iHeart Radio. Her podcast is the definitive resource for interior design professionals interested in operating a profitable and productive business. Her first book, The Making of A Well-Designed Business®, is an Amazon #1-rated international best seller.



Quotes To Remember:

Coming soon...

 

What You’ll Learn:

  • Turning inspiration into action
  • Achieving the work-life balance
  • Accomplishing your dreams

 

Key Links From The Show:

Luann's Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

Nov 17, 2018

Welcome to the first ever Snippet Saturday episode on Breakthrough Success. Each week, we'll turn back the clock and share some insights from a previous episode.

The first Snippet Saturday brings us back to Anna Sabino who shares some valuable insights in Episode 259.

Most people are results focused. They think about growing their email lists, boosting conversion rates, and ultimately, getting more sales.

While it's good to set goals like these, they can prevent us from seeing the full picture.

It's tempting to think more about your results than building a community and serving your audience.

Also, no conditions! This is what separates the great content brands from the ones that are good or just okay. Some content creators have the mentality that they'll only serve their customers and forget about the visitors who don't give them a single penny.

While it is possible some of those visitors become customers later, let's say they don't. Even then, you need to keep creating content and serving your community (those who pay you AND those who don't).

Creating free content increases your visibility as some people will share it. You get in front of more potential customers. In many cases, the content you share builds the trust process and can be the key determinant between getting a client versus not getting a client.

Content and engagement build trust. Continue serving the people who buy your products and services, but make sure you also serve your free audience. If you focus on people and on building a community, the results will come.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

 

Nov 16, 2018

Clay Scroggins is the lead pastor of North Point Community Church, providing visionary and directional leadership for all of the local church staff and congregation. He understands firsthand how to manage the tension of leading when you're not in charge. Starting out as a facilities intern, he has worked his way through many organizational levels at North Point Ministries

 

Quotes To Remember:

“Influence is what really makes leadership work.”

“Influence is the essence of leadership.”

“It’s got to start with the mind.”

“All of us believe in something.”

“Faith is a huge component of influence.”

“A huge component to cultivating influence in leading yourself well.”

“The best identity is the identity that is most closely aligned to who your creator thinks you are.”

“The greatest exercise for humility is curiosity. Curiosity breeds humility.”

 

What You’ll Learn:

  • Importance of Having Faith in Yourself and in What You Do
  • Maintaining Faith During Hard Times
  • Creating and Verbalizing Your Identity
  • How to Be More Humble

 

Key Links From The Show:

Clay’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

How to Lead When You're Not in Charge by Clay Scroggins

Leadership and Self Deception by Arbinger Institute

The Leadership Challenge by Barry Posner and James Kouzes

Predictable Success by Les McKeown

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