Jeremy Miller is a brand strategist and the bestselling author of Sticky Branding. He has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand.
Quotes To Remember:
“The companies that grow the best brand are the best marketers.”
“The very first thing that everyone has to do is take their marketing seriously.”
“In a small or medium-sized company, the measure of success is sales.”
“When your customers know you, like you and trust you, they will choose you first.”
“Your brand has a shelf-life.”
“Your energy and commitment to grow is actually the infectious part of your brand.”
“There is no overnight success. There’s twenty-year-overnight success.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Sticky Branding by Jeremy Miller
Positioning by Al Ries and Jack Trout
Playing to Win by Alan G. Lafley and Roger Martin
Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Instead of letting his rare bone disorder define him, he has inspired millions of people around the world through his work. He’s spoken in nearly all 50 U.S. States and 16 countries while presenting to big companies like Nike, Whole Foods, Zappos, Walmart, and many others. He’s also shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and the Dalai Lama.
Quotes To Remember:
“You have to have that mindset of ‘It doesn't matter how many times I get knocked down.’”
“Getting on the big stage means you got to get on the little stages first.”
“If there’s one thing that is the greatest marketing tool of all time, that is being amazing at what you do.”
“Self-sabotage is essentially you want wanting but you’re doing the complete opposite of what it takes to get that one thing.’”
“Perfect practice makes perfect.”
“You have to be willing to commit to hearing ‘No.’”
“You’ve got to constantly knock on doors.”
“Different is better than better.”
What You’ll Learn:
Key Links From The Show:
Lucrative Society — General Admission
Recommended Books:
Content Marketing Secrets by Marc Guberti
Get Off Your "But" by Sean Stephenson
Purple Cow by Seth Godin
Fascinate by Sally Hogshead
The War of Art by Steven Pressfield
The Four Agreements by Don Miguel Ruiz
The Alchemist by Paulo Coelho
Todd Palmer is the chief rule breaker at Extraordinary Advisors. Since 1997, his companies have helped over 5,000 people secure employment, improving their lives and the lives of their families. He is the founder and President of Diversified Industrial Staffing which was named by INC Magazine to the INC 5,000 a record setting 6 times as one of the fastest growing companies in America.
Quotes To Remember:
“You never run both paths simultaneously.”
“Short-term goals and steps become long-term successes.”
“The bottleneck is at the top of the bottle. Often it comes from impostor’s syndrome.”
“Underneath a struggling brand is a struggling person.”
“Most resumes have lies on them.”
“An entrepreneur can be so focused on the bright shiny things that they missed a lot of details when it comes to the execution."
“Time is finite. You can only use the hour you have right now.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Mastering the Rockefeller Habits by Verne Harnish
Scaling Up by Verne Harnish
Start with Why by Simon Sinek
The Freak Factor by David Rendall
Cianna Stewart is the author of No Complaints, a book that teaches you how to stop complaining so you can change your life forever and bring you greater joy and more satisfying relationships.
Quotes To Remember:
“The first thing is to just notice that you are complaining and even understand what a complaint is.”
"Complaining is basically airing a grievance without contributing to solving a problem."
“You are the average of the five people you most spend your time with.”
“When you focus your attention on the negative over and over again, you started living in this world of fear and constraint.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
No Complaints by Cianna Stewart
The Gifts of Imperfection by Brené Brown
Difficult Conversations by Douglas Stone
The Power of a Positive No by William Ury
Shane Snow is an award winning entrepreneur and journalist who has helped expose gun traffickers and gender discrimination. He is a board member of the Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table. His latest book Dream Teams unveils what separates groups that simply manage to get by from those that get better together, and how we can make our companies and communities better by understanding the difference.
Quotes To Remember:
“You need to create content that actually sticks out and gets people attention.”
“Half the battle is creating a good book. The other half of the battle is getting people to pay attention or to care at all.”
“Just putting it out there is not enough.”
“It’s hard to make the viral equation work out if you don’t seed it to enough people initially.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Dream Teams: Working Together Without Falling Apart by Shane Snow
The Storytelling Edge by Joe Lazauskas and Shane Snow
The Creative Curve by Allen Gannett
The Autobiography of Benjamin Franklin by Benjamin Franklin
Kafka on the Shore by Haruki Murakami
Dominick Quartuccio helps individuals, teams, and businesses Design a Future they can’t wait to live into. The international KeyNote speaker, trainer, executive coach, and author works with the best of the best. His latest book Design Your Future details 3 simple steps we can use to stop drifting and take command of our lives.
Quotes To Remember:
“Awareness alone doesn’t change our behavior.”
“We are strangers to our future selves.”
“Extraordinary results are directly proportional to how narrow you can make your focus.”
“There is always one that outperforms the other nine combined.”
“If you were to focus on one thing then that would rise the tide for everything else.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Design Your Future by Dominick Quartuccio
The 4-Hour Workweek by Tim Ferriss
Think and Grow Rich by Napoleon Hill
Outwitting the Devil by Napoleon Hill
Conversations with God by Neale Donald Walsch
Irresistible by Adam Alter
The Power of Now by Eckhart Tolle
The ONE Thing by Gary W. Keller
Zero to One by Peter Thiel
Carmine Gallo is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and communication advisor for the world’s most admired brands. A “communications guru,” according to Publishers Weekly, Gallo’s books have been translated into more than 30 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller’s Secret, among others.
Quotes To Remember:
“The ability to express your ideas convincingly and persuasively is more important today than ever before in human civilization.”
“Persuasion is actually more important today than ever before.”
“You cannot be a successful entrepreneur today if you are not a great storyteller.”
“The tools of communication have changed.”
“Steve Jobs, in my mind, is still the greatest business storyteller of all time.”
“Average only guarantees below average results. You have to have something extra.”
“For content creators today, their extra is their imagination or creativity.”
“It’s the best idea who wins. It’s not your ego.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo
Principles: Life and Work by Ray Dalio
Losing My Virginity by Richard Branson
Finding My Virginity: The New Autobiography by Richard Branson
Enlightenment Now by Steven Pinker
Ray Higdon is a two time bestselling author who has shared the stage with Tony Robbins, Bob Proctor, Les Brown, Robert Kiyosaki, and many more. Their coaching company was recognized this year on the Inc 5000 as one of America’s fastest growing companies. He help network marketers grow large teams and create freedom in their lives
Quotes To Remember:
“Social Media is one of the best things that happened in network marketing but also the worst.”
“It (social media) is really just a way to more efficiently connect with more people.”
“As long as you are using social media to create connections with other people, then you are probably doing it right.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Freakishly Effective Social Media for Network Marketing by Jessica Higdon and Ray Higdon
The Obstacle Is the Way by Ryan Holiday
The War of Art by Steven Pressfield
How to Get Rich by Felix Dennis
Jimena Cortes is a marketing consultant specializing in online lead generation. She is a published author, international speaker, and entrepreneur who is the founder of Wizard Media, an online marketing agency and LeadGen Mastery, which is an online training teaching companies how to generate high value leads on LinkedIn.
Quotes To Remember:
“The biggest thing is having consistency.”
“Nobody really cares about you. They care about what you can do for them.”
“It doesn’t matter how successful you are. There’s always the next level and that’s something that you want.”
“You don’t want to have all your eggs in one basket.”
“Don’t do everything at once.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Money. Wealth. Life Insurance. by Jake Thompson
The Millionaire Master Plan by Roger J. Hamilton
Think and Grow Rich by Napoleon Hill
The 48 Laws of Power by Robert Greene
Jennifer Dulski is the head of Groups and Community at Facebook. She has more than 15 years of experience at successful startups and big-brand internet companies, including as a business unit leader at Yahoo! and as CEO of The Dealmap, which was acquired by Google in 2011. She was most recently president and COO of Change.org. She writes about leadership, management and entrepreneurship for LinkedIn Influencers, Fortune, Huffington Post, and other media outlets.
Quotes To Remember:
“You need to take certain steps to make clear what you want to see happen in the world.”
“When you have that clarity of vision, desired future, purpose and clear story, that’s one thing that helps you turn your intention into action.”
“Stories still add value in bringing that data into life.”
“You do have to be willing to be a little bit vulnerable to share a story.”
“With vulnerability comes more support.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
PURPOSEFUL: Are You a Manager or a Movement Starter? by Jennifer Dulski
Gung Ho! by Kenneth H. Blanchard and Sheldon Bowles
Free Prize Inside! by Seth Godin
Mastering the Rockefeller Habits by Verne Harnish
Akbar Sheikh helps online startups and existing companies boost their sales. His success story of going from homelessness to 7-figures is very inspiring, and that’s what we’ll focus on in this episode. He is responsible for several funnels reaching seven figures by using the golden 7 principles of ethical persuasion.
Quotes To Remember:
“If you have a why that makes you cry, then your focus is different.”
“People are just not focused. People who succeed are.”
“It’s about having a game plan.”
“In order to make 7 figures, you need the right mindset, the right funnel and the right traffic that works.”
“If you take action, you’re gonna succeed.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
7 Figure Funnels by Akbar Sheikh
Anne Sugar is an executive coach and speaker who has advised top leaders at companies including TripAdvisor, Sanofi Genzyme, and Havas. She served as an executive coach for Harvard Business School Executive Education and has guest lectured at MIT.
Quotes To Remember:
“It's how you can simply do it and get the most impact in the shortest amount of time.”
“Find somebody that you can partner with that can help you keep accountable.”
“Small wins add up to a lot more opportunity or impact over time.”
“It’s about forgetting about your misses.”
“Reading is one of the most important ways to have breakthrough success.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Stand Out by Dorie Clark
The Power of Moments by Chip Heath and Dan Heath
Smartcuts by Shane Snow
Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership.
Quotes To Remember:
“It’s not an evergreen article if it might not be relevant a year from now.”
“Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people.”
“If you’re putting out great content, the audience will come.”
“It’s worth it but it might take a while to get there.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Bird by Bird by Anne Lamott
We Are All Weird by Seth Godin
Crossing the Chasm by Geoffrey Moore
Take the Stairs by Rory Vaden
The Compound Effect by Darren Hardy
Rise and Grind by Daymond John
Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, he launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. He is a frequent speaker at podcasting and social media conferences including Social Media Marketing World. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers, and has appeared in the media more than 2000 times.
Quotes To Remember:
“Exposure is everything in business.”
“We all need customers to survive, let alone thrive.”
“Shoot for audience that are ultimately going to pay you money.”
“Business owners have one job and that is to grow the company.”
“On all social media, the most important thing you can do is have a full and complete profile.”
What You’ll Learn:
Key Links From The Show:
Free webinar: 3 Secrets to Skyrocket Your Online Influence!
Recommended Books:
Content Marketing Secrets by Marc Guberti
How to Win Friends and Influence People by Dale Carnegie
Think and Grow Rich by Napoleon Hill
Atlas Shrugged by Ayn Rand
The Miracle Morning by Hal Elrod
Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He’s been featured on MSNBC and as a keynote speaker all over the country, promoting his motto “If it’s normal, do the exact opposite.” In his latest book Find Your Yellow Tux, today’s guest shares how to become successful by standing out.
Quotes To Remember:
“If it’s normal, do the exact opposite.”
“It’s not just standing up by being crazy and wearing a yellow tux. It’s standing up by providing the best fan experience.”
“It’s just not about the customers, it’s about fans.”
“Our biggest fans are our employees.”
“Put yourself in your customer’s shoes.”
“The last impression makes the lasting impression.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Find Your Yellow Tux by Jesse Cole
Never Lose a Customer Again by Joey Coleman
Worth Doing Wrong by Arnie Malham
The Carpenter by Jon Gordon
Everybody Matters by Robert Chapman
Peak by Chip Conley
Chris and Eric Martinez are #1 international bestselling authors and are the founders of Dynamic Duo Training, an online exercise, nutrition, and lifestyle consulting business. They have worked with thousands of people online and in person to help them look, feel, and perform better while living the dynamic lifestyle. They are also business coaches who help personal trainers, fitness professionals, and health enthusiasts grow their online fitness businesses.
Quotes To Remember:
“The magic always lies in simplicity or just making things simple.”
“Flexibility is key with everything.”
“When you are an entrepreneur starting business, we are always taught to know what our big why is. I think the same things goes for your fitness journey.”
“We are own worst critics.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
The New Era Of Fitness by Eric and Chris Martinez
The Magic of Thinking Big by David J. Schwartz
Relentless by Tim S. Grover
Mindset by Carol Dweck
Live Life Aggressively! by Mike Mahler
Barbara Turley is the founder and CEO at The Virtual Hub, one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space. She’s an investor and entrepreneur with a keen interest in scalable business models, systems, processes, and automation, content marketing, and the power of inspired and empowered teams. She’s also the founder of Energise Wealth, an online platform for ambitious women who want to create wealth and impact from whatever stage they are in their wealth journey.
Quotes To Remember:
“It’s one thing to unearth a problem and to be able to deliver a product or solution that caters that problem.”
“Unless you are able to unearth and deal with the other problems that evolved from an initial problem, that’s where you start getting into scalable businesses.”
“We want to be building scalable businesses because that’s how we reach more people so you have more impact.”
“Hiring people is not as simple as people think.”
“People hold themselves back and they have a great habit of blaming everybody else for that but not seeing that the road block is actually them.
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Built to Sell by John Warrillow
The Zappos Experience by Joseph Michelli
The Seven Habits of Highly Effective People by Stephen Covey
Max La Manna guest is a zero-waste plant-based chef who educates others on how they can eat healthier. He uses his blog, Instagram, and other platforms to spread the word. He’s been featured on BuzzFeed, Now This News, and other places, and he believes that vegan is the future.
Quotes To Remember:
“Vegan doesn’t necessarily mean healthy.”
“I don't think we need to consume as much protein as we think we do.”
“Give it a try and see how you feel. You have nothing to lose.”
“In America, out of all the people who considered themselves as vegan, 20% are men.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Intuition: Knowing Beyond Logic by Osho
Siddhartha by Hermann Hesse
Kitchen Confidential by Anthony Bourdain
Steve Sims is the visionary founder of Bluefish, the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. His recent published book Bluefishing teaches people how they can make things happen and make the impossible possible.
Quotes To Remember:
“People want what they feel that they can’t get.”
“Delegation is the evil of all entrepreneurs. We hate to delegate.”
“You have to force yourself to delegate. It’s tough but you have to do it.”
“An entrepreneur is a visionary.”
“Every leader needs supporter.”
“You need to be a master delegator. You need to be a master process creator.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Bluefishing by Steve Sims
Oh, the Places You'll Go! by Dr. Seuss
Mastermind Dinners by Jayson Gaignard
Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.
Quotes To Remember:
“The main thing is making sure you have a rock-solid website.”
“The more enticing you can make the title and description, the better the chance of getting a click.”
“With SEO, link building is just part of the equation.”
“Set and forget is the biggest issue with pay-per-click campaigns.”
“No matter what you do, you’re working with people.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
How to Win Friends and Influence People by Dale Carnegie
The ONE Thing by Gary W. Keller
The Compound Effect by Darren Hardy
Carrie Kerpen is the co-founder and CEO of Likeable Media, an award winning content studio that was named Crain’s 6th best place to work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for Inc and Forbes. The KeyNote speaker has spoken in conferences around the world and been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC.
Quotes To Remember:
“No matter what choices you make, as long as they are the choices that work for you, you can achieve great success.”
“Your network is your net worth.”
“Confidence is such an important skill and one of the big key elements of confidence is learning how to talk about yourself.”
“Following what the person ahead of you is doing won’t always work.”
“You can do it all but just not at the same time.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Work It: Secrets for Success from the Boldest Women in Business by Carrie Kerpen
The 5 Second Rule by Mel Robbins
The Power of Onlyness by Nilofer Merchant
Give and Take by Adam Grant
Pick Three: You Can Have It All (Just Not Every Day) by Randi Zuckerberg
Andy Molinsky is a professor at Brandeis University’s International Business School with a joint appointment in the Department of Psychology. His work helps people learn how they can act outside of their comfort zones. His research and writing has been featured in the Harvard Business Review, Inc Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR, and Voice of America. He was awarded as a Top Voice for LinkedIn for his work in Education. He is also the author of two books, Global Dexterity and Reach.
Quotes To Remember:
“Courage isn't the absence of fear. It's the ability to take actions in the presence of fear.”
“Use what we have inside of us to overcome those barriers.”
“Sometimes we want to stay right in our comfort zone.”
“Conviction is a deep sense of purpose.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Global Dexterity by Andy Molinsky
Reach by Andy Molinsky
Difficult Conversations by Bruce Patton, Douglas Stone, and Sheila Heen
Getting to Yes by Roger Fisher and William Ury
Erik Seversen is a writer, speaker, adventurer, entrepreneur, and educator. His new book Ordinary To Extraordinary highlights the story of an average man’s adventurous search for meaning.
Quotes To Remember:
“I believe it is possible for ordinary people to choose to be extraordinary.”
“Taking care of the self first is a better way to be a better entrepreneur.”
“Breaking that barrier of ‘How much do I really know?’ is really key.”
“When you are relaxed, you are able to do more.”
“Knowing is not enough, we must do. Willing is not enough, we must apply.”
“The bigger we dream, the bigger we’re gonna reach.”
“Anybody who is breaking through success or wants to breakthrough success needs mentors.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
The E-Myth Revisited by Michael E. Gerber
The Power of Meaning by Emily Esfahani Smith
The Magic of Thinking Big by David J. Schwartz
Henry Lopez has over 34 years of diverse business experience through successful careers in various fields and the businesses he started. He co-founded of Levante Business Group which supports entrepreneurs and small business owners. In addition to Levante, he’s also the co-owner of iTopIt which is a self-serve frozen desserts restaurant in Colorado Springs, co-owner of Wild Blue Car Wash which is also in Colorado, and co-founder of L3 Destinations, a travel agency which be co-founded with his wife. When he’s not working on his businesses, he’s co-hosting The How Of Business Podcast.
Quotes To Remember:
“The business plan needs to be written for ourselves.”
“Start with the profit goal that you have but of course it has to be realistic.”
“Forget about writing it for somebody else and instead write if for yourself.”
“Break it down into smaller components.”
“Take some time to acknowledge all the progress that you’ve made.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
The Power of Habit by Charles Duhigg
DotCom Secrets by Russell Brunson
The War of Art by Steven Pressfield
Do the Work by Steven Pressfield
Kevin Kruse started his first business at 22 and worked around the clock. A year later, he found himself in debt from that business and walked away from it. However, that would not be the end. He would go on to build and sell several multi-million dollar technology companies, winning both the Inc 500 and Best Place to Work awards. He has written several books including the NYT bestseller We: How To Increase Performance And Profits Through Full Engagement, Employee Engagement 2.0, and 15 Secrets Successful People Know About Time Management. The Forbes Leadership columnist is going to take some time to share his insights with us.
Quotes To Remember:
“If you really want to build something of substance, it takes a team.”
“If you want to practice extreme productivity, throw out your to-do list and just work from your calendar.”
“41% of the things on to-do list, we never do.”
“That day calendar is your to-do list.”
What You’ll Learn:
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
We: How to Increase Performance and Profits Through Full Engagement by Kevin Kruse
15 Secrets Successful People Know About Time Management by Kevin Kruse
Employee Engagement 2.0 by Kevin Kruse
The ONE Thing by Gary W. Keller
Meditations by Marcus Aurelius
What Got You Here Won't Get You There by Marshall Goldsmith
The Ultimate Sales Machine by Chet Holmes