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Breakthrough Success

Wondering how to hit the breakthrough you've been looking for in your business and life? Breakthrough Success has you covered with one interview every Wednedsay where Marc discovers what makes influencers tick. Heavy hitters like Seth Godin, Ray Edwards, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Kim Garst, and many others have shared their experiences with achieving Breakthrough Success and accumulating remarkable growth. Breakthrough Success is for entrepreneurs, marketers, and business owners who want to build their own business empires and enjoy the merits of life beyond work as well.
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Mar 13, 2017

Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.

I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode. 

Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.

“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards

 

Learn:

—How to know the person you’re writing for

—How to plan out your copy

—How to write emails that convert

—How to build trust with your copy in the beginning of your copy

—How to make six figures write copy for others as a side hustle

 

Key Links From The Show:

Rev and Go Transcripts — two transcription sites Ray mentions in this episode

Ray’s Website

Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.

 

Books Mentioned In The Show:

The Obstacle Is The Way

The Strangest Secret

Breakthrough Advertising

Tribes

The War of Art

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