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Breakthrough Success

Wondering how to hit the breakthrough you've been looking for in your business and life? Breakthrough Success has you covered with one interview every Wednedsay where Marc discovers what makes influencers tick. Heavy hitters like Seth Godin, Ray Edwards, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Kim Garst, and many others have shared their experiences with achieving Breakthrough Success and accumulating remarkable growth. Breakthrough Success is for entrepreneurs, marketers, and business owners who want to build their own business empires and enjoy the merits of life beyond work as well.
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Now displaying: February, 2017
Feb 27, 2017

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

Feb 22, 2017

 

In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast.

Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing. 

Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities.

The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants.

70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers.

If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.

 

Learn

-How to get more of your visitors to subscribe to your blog

-How to develop an effective content marketing strategy

-How to implement your content marketing strategy once you make it

-What Mary does to increase Opt-In Monster’s visibility

 

Key Links from the Show:

https://en-gb.wordpress.org/plugins/edit-flow/ - The Edit Flow WordPress plugin

www.persuasion-nation.com - Mary’s blog and podcast

Feb 20, 2017

Mark Podolsky, the Land Geek, has several podcasts including the Best Passive Income Model podcast which I was recently a guest on. Now the tables have turned and he was the latest guest on my Breakthrough Success podcast.

In this episode, we talked about how Mark operates several podcasts and uses them to build a passive income. Mark uses his podcast to generate income in the same way I use social media to generate income—via the indirect route.

The podcast is designed to gain people’s trust and funnel the warm prospects through the process of buying his products. 

Mark just started his podcast for fun, but he was keen to see his numbers grow. He felt that when they didn’t grow, he was at a bit of a low point. After reflection, he decided that even helping just ONE person was enough to feel worthwhile. Now his numbers have soared.

 

Learn

--How Mark recommends getting guests…even if you haven’t launched your podcast yet 

--How to make revenue from your podcast

--How to repurpose your podcast episodes

--The biggest mistake you can make with a podcast

 

 

Key Links from the show:

www.thelandgeek.com - Mark’s Mentioned site

https://www.ziglar.com/ - Mentioned person on the show 

www.meetedgar.com - Mentioned social media organiser.

Feb 15, 2017

Wondering how you can live your ideal life? In this podcast episode, you’ll learn exactly how!

Our guest for this episode is Jim Palmer, the bestselling author of several books including Decide: The Ultimate Success Trigger and he’s the founder of the Dream Business Academy. Jim sent me a copy of his book and I was quickly blown away by it’s value and Jim’s story. 

When Jim started his business, it took an entire year before he got his first client. During this phase, he nearly burnt the candle from both ends by taking a job at Target where he showed up at 4 am to stack shelves.

Even when he felt like his business was successful, he got a wake-up call from his wife when she asked when they’d go on vacation. When she asked, it had been five years since the last vacation, and even though Jim was crushing it, he felt like his business wouldn’t function without him.

Decide is the wake-up call that you need for your business. It’s more than a mindset book. It’s the book that finally gets you up and taking action on your dreams. Jim’s goal is to allow people to live the life of their dreams rather than to just work for the sake of making a living.

 

Learn:

—How to develop the abundance mindset

—The best way to learn

—How to accomplish what you set out to do

—How people view value

—How to personalize a situation so you get yourself out of your comfort zone

—How to take action even if you don’t feel like it

 

Key Links from the Show:

www.getjimpalmer.com - Jim’s website

Decide to get Decide today!

Feb 13, 2017

Jasmine Star is an Instagram expert, public speaker, and business strategist. She goes wherever her camera takes her and uses Instagram to tell stories of her life. The visual storyteller turned her curiosity into creativity, and this creativity budded into a passion. 

She gave up law at UCLA to marry sooner so her mother (suffering from cancer at the time) would live to be there for her wedding. In this episode, Jasmine talks about that surreal experience and how she got through some hard times that she encountered soon after. The bright part about the story is that her mother recovered, and now Jasmine is following her dreams, one photo at a time.

 

Learn:

—The 3:1 ratio that forms the core of Jasmine’s Instagram strategy

—How to get your Instagram followers to trust you

—How to never run out of Instagram ideas

 

Links From The Show:

www.jasminestar.com - Jasmine’s Site

http://insta180.com/ - Jasmine’s Instagram course

info@jasminestar.com - Jasmine’s email

Feb 8, 2017

Chandler Bolt is the CEO of Self-Publishing School and 5-time bestselling author. He believes that there’s a book inside of everyone, and Chandler teaches you how to find that book within so you can start writing. 

In this episode, Chandler reveals how you can identify your first book topic and turn it into a bestseller. He goes over keyword optimization, content creation, and the other parts of writing an epic book that sells. 

Chandler has been teaching authors how to write bestselling books for several years. He’s taught people like Lise Cartwright who I interviewed on Episode 10 of the podcast. Within six months of following Chandler’s advice, she went from unpublished author to making $3-$4K per month from her books. 

In this episode, I ask Chandler why Lise Cartwright became successful under his program and why it has a high success rate. For people interested in receiving free training from Chandler, you can start watching the free video series he set up for you.

 

Watch Chandler’s free video series 

 

Don’t put this video series or episode off for next time. Chandler’s insights have literally changed the way I view self-publishing and success in general. More importantly, Chandler’s advice has allowed me to get better results from my self-publishing efforts and expand my brand. 

Don’t think you’re too busy to write a book. Chandler published his first book as a sophomore in college. He then proceeded to drop out and make a 7-figure income by writing bestselling books and teaching people how to do the same.

 

Links from show:

http://self-publishingschool.com/book-idea-sells-3-things-must-check-write-book/ —Chandler’s post on finding profitable book ideas

http://self-publishingschool.com/how-to-publish-a-book/ —Chandler’s post on how to publish a book

Published: The Proven Path From Blank Page To Published Author - Chandler’s Latest book. We talk about it in the interview

https://www.rev.com/ - Transcription service

Dragon Dictation - Transcription service

Ryan Holiday's Thought Catalog Article - An article I reference in this episode

Feb 6, 2017

Richard Rieman used his experience as an NBC broadcaster to narrate audiobooks as an Audible Approved Narrator. In this episode of Breakthrough Success, we talk about the Audiobook Revolution that’s taking over the consumer space.

Richard discusses how to narrate an audiobook and get your audiobook published in the ACX marketplace. He also shares some insights on how to rank your audiobooks higher on Amazon. 

Richard believes that the biggest challenge of any small business is finding the clients. He addresses this challenge by promoting his services online, and get this, attends one networking event every week. He says that attending and speaking at these events seals him most of the clients he gets.

This one search I conducted reveals the massive advantage audiobooks gives you. I searched “social media marketing” on the Amazon Kindle store and got a total of 6,429 books. The first few pages are filled with books with 100+ reviews.

Audiobooks presents a very different story. On Audible (Amazon’s website for audiobooks), I searched the same keyword phrase and got a total of 105 results. Very few of these books have 100+ reviews let alone 50+ reviews. Audiobook reading is also increasing, and with fewer audiobooks available than eBooks, the audiobook revolution makes sense.

To capitalize on this audiobook revolution, listen to the interview I had with Richard Rieman. I just learned about this revolution a few weeks ago. Richard has been living this audiobook revolution for quite a while now. 

If you want more episodes like this one, you can subscribe to the podcast on iTunes or Stitcher: 

marcguberti.com/itunes

marcguberti.com/stitcher

 

Key Links from the Show:

http://www.acx.com/ - Amazon’s Audiobook Creation Exchange

https://www.amazon.com/Authors-Guide-AudioBook-Creation/dp/0997100206 - Richard’s Book

www.meetup.com - Meet different people in industries

https://voatlanta.me/ - Voiceover Atlanta

www.audiobookreviewer.com - Audiobook promotion and review site

www.audiobookboom.com - Audiobook promotion and review site

www.audiobookrevolution.com - Richard’s website

richard@audiobookrevolution.com - Richard’s email

 

Feb 1, 2017

David Jenyns is the founder of Melbourne SEO services and the author of Authority Content. David helps business owners get their marketing messages heard. 

 

I first came across David’s work during my Christmas shopping bonanza (I ended up with 20 books). His book’s description grabbed me from the start, I did some more research, and I knew that I needed to have David on the show. 

 

 

Key Links from the Show:

 

davidjenyns.com — David’s website

 

authoritycontent.com — David’s book

 

http://www.melbourneseoservices.com — David’s SEO services company

 

semrush.com -- A powerful SEO tool David mentions in this episode

cognitiveseo.com -- Another powerful SEO tool David shares with us

https://support.google.com/webmasters/answer/35769?hl=en - Google SEO Guidelines

 

 

 

 

Learn:

 

—How to write content that grabs people’s attention and leads to more traffic

 

—The elements of authority content

 

—How you can increase your revenue with the help of authority content

 

—What people get wrong with creating authority content

 

—How to master any skill

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