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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: October, 2018
Oct 29, 2018

Jason McDonald is a professional San Francisco based SEO consultant who helps companies dominate Google and Bing through SEO consulting services. He also works with companies as a social media consultant and an AdWords expert. He conducts corporate SEO workshops and trainings across the San Francisco Bay Area in cities as diverse as Oakland and San Jose, and he provides SEO training in San Francisco including Bay Area SEO classes and courses. As an Internet marketing expert, he has also worked as an SEO expert witness, an AdWords expert witness and social media expert witness.

Quotes To Remember:

“The biggest division is between local businesses and non-local businesses.”

“Having a healthy blog, having fresh new content is a very high return on investment endeavor.”

“Reviews on Google have an enormous impact for local rank.”

“Amazon is an incredibly important search engine.”

“Most of your competitors are doing nothing. If you just do a little, you’ll succeed.”

“You don’t have to run faster than the bear. You just have to run faster than your buddy. You just have to get a few more links than they do.”

“A little directory building is often enough to push you over the finish line.”

 

What You’ll Learn:

  • On Creating Content: How to Plan It, Write It, and Get It To Rank #1
  • Google SEO vs. Bing SEO
  • Other Search Engines That You Can Optimize For
  • A Guide to Link Building Throughout Your Content

 

Key Links From The Show:

Jason’s Site

Yelp

Bing

Amazon

YouTube

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Understanding Media by Marshall McLuhan

The Art of SEO by Eric Enge

Oct 26, 2018

Hanna Hermanson helps other people succeed. Spurred by a determination to find financial and location freedom, she quit her job, moved across the country, and eventually lived her dream life. Now, she helps other inspired go-getters take the short cut to Dream Life, by giving them the tools to monetize their passions

 

Quotes To Remember:

“The first thing is deciding what your dream life is and what you actually want.”

“The first step is to let go of the how, let go of the feasible and write down exactly how your dream day would be.”

“The fastest way to monetize your passion is to share it with others in a life-changing way.”

“Thinking too small is what holds people back.”

 

What You’ll Learn:

  • How to Plan for Your Dream Lifestyle
  • Pursuing Your Passion
  • From Passion to Profit: Making Money From Doing What You Love

 

Key Links From The Show:

Hanna’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Success Principles(TM) by Jack Canfield

You Are a Bada**® by Jen Sincero

Yamas & Niyamas by Deborah Adele

Oct 24, 2018

Gundi Gabrielle, also known as the SassyZenGirl, is a Top 100 Business Author. She is also the Founder and CEO of SassyZenGirl, a platform that helps newbie entrepreneurs turn their passion into a thriving business.

Quotes To Remember:

“Don’t write that one big book. Write a series of shorter books around the same topic.”

“Look at books more as the beginning of a sales funnel rather than the end.”

“If people like your book and they like your style, they also want to follow you on their favorite social media platform.”

“They chose to read your book and if they like your book, they feel like they already know you.”

“You need to powerful launch and there is a number of elements in there.”

“Ask for test readers.”

 

What You’ll Learn:

  • Writing One BIG Book vs. Writing Book Series
  • Using Your Books to Grow Your Audience and Drive More Sales
  • How to be #1 Best Selling Author

 

Key Links From The Show:

Gundi’s Site

Free Webinar: Massive Traffic through Bestseller Publishing

KDP Rocket

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Crush It! by Gary Vaynerchuk

Your One Word by Evan Carmichael

Shaktiman Vartaman by Eckhart Tolle

Oct 22, 2018

John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar’s Entertainment, Miami Dolphins, Morgan Stanley, and the John Maxwell Company execute year-round gifting strategies. His unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.

 

Quotes To Remember:

“If you take care of the family in business, everything else takes care of itself.”

“The WHO you’re giving it to is more important than the WHAT you’re giving.”

“I don’t have a business without my suppliers.”

“Take care of the inner circle.”

“It’s the little things leading up the gift are important.”

“Anybody that’s going to do it needs to commit to doing it for three years.”

“The people in business that went long-term have the best relationships.”

 

What You’ll Learn:

  • Kind of Gifts You Should be Giving
  • Who Should You Be Giving the Gifts to
  • How Much Money Should You Spend on Gifts
  • Balancing Gift Giving and Building New Relationships

 

Key Links From The Show:

John’s Site

Ruhlin Group | Expert Gift Givers

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Giftology by John Ruhlin

Give and Take by Adam Grant

Top of Mind by John Hall

Raving Fans by Kenneth H. Blanchard

Oct 19, 2018

Adam Markel is a transformational teacher who inspires, empowers and guides people to live authentically, purposefully and powerfully from their hearts. He’s trained thousands of people from Singapore, Europe, Canada, Malaysia, Vietnam, Australia and all across the United States. He uniquely bridges the worlds of business, psychology and spirituality, to facilitate MASSIVE and LASTING personal and professional transformation

Quotes To Remember:

“Success without fulfillment feels like failure.”

“Embracing change is the key to success.”

“To change something in your life, you’ve got to do something different.”

“There is a process to get granular, to find more time for the things you want to do, while maintaining your responsibilities to people and to business.”

“People don’t buy from you based on your product or your service. They buy from you based on their belief that you believe what they believe.”

 

What You’ll Learn:

  • Being More Resilient When Things Get Tough
  • Changing Your Beliefs to Pivot Your Business
  • How to Manage Time When Building Other Business

 

Key Links From The Show:

Adam’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Pivot: The Art and Science of Reinventing Your Career and Life by Adam Markel

Don't Sweat the Small Stuff and It's All Small Stuff by Richard Carlson

The Untethered Soul by Michael A. Singer

Karmic Management by Christie McNally, M. Gordon, and Michael Roach

Start with Why by Simon Sinek

Oct 17, 2018

Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People StyleWatch, Vogue, and Cosmopolitan. She is a contributor to HuffPost and Medium and is a certified career coach. She speaks and leads workshops on growing your creative business, generating multiple streams of income, and working remotely.

 

Quotes To Remember:

“If we create in solitude, there's nothing good that can come out of it.”

“Our customers want to be involved in the creation process.”

“Self-discipline is one of the main entrepreneurial traits that we all have to have to make it.”

“It’s all about knowing that we are all hearing these voices.”

“Being mindful and being in charge of these voices is a skill that we have to keep developing.”

“There are no shortcuts to achieving greatness.”

“Our audience will tell us.”

 

What You’ll Learn:

  • How to Consistently Ship Out a Massive Amount of Content
  • Combatting Creative Block
  • Having Complete Immersion in The Work that We Are Doing
  • How to Start Building Multiple Streams of Income

 

Key Links From The Show:

Anna’s Site

Episode 16: Marketing Like A Pro With Seth Godin

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Your Creative Career by Anna Sabino

Deep Work by Cal Newport

The Dip by Seth Godin

The 4-Hour Workweek by Tim Ferriss

The Lean Startup by Eric Ries

Oct 15, 2018

Cam Barber is a speaker, speechwriter, speaking coach and author of ‘What’s Your Message? Public Speaking with Twice the Impact using Half the Effort’. He shows leaders how to use vivid messages for greater success. He has developed corporate presentations for dozens of Top 100 companies and coached speakers, CEOs and other presenters to make their message more powerful. When he’s not speaking, coaching or writing, Cam consults on message management.

Quotes To Remember:

“One of the goals of public speaking is to think clearly and speak clearly.”

“Finding the right balance between notes and memorizing is a personal journey that you want to work out.”

“Every successful person who has a profile and a name that we know is great at messaging.”

“Whatever helps you think clearly and manage your anxiety or nervousness on stage is the right style for you.”

“Give yourself permission to think about what makes you feel comfortable. Do it, test it, and try it.”

“All anxiety is caused by uncertainty.”

“Learn to speak in messages and learn to stop when you are finished.”

 

What You’ll Learn:

  • How to Get Better at Public Speaking
  • Remembering Key Points to Touch on Your Speeches
  • Are You Ready to Get on Stage?
  • Finding the Right Public Speaking Style for You
  • Tips on Using the Stage to Sell

 

Key Links From The Show:

Cam’s Site

Speech Outline Chunk Structure

What's Your Message? with Cam Barber

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

What’s Your Message? by Cam Barber

Steve Jobs by Walter Isaacson

Getting Things Done by David Allen

First, Break All the Rules by Marcus Buckingham

The 7 Habits of Highly Effective People by Stephen Covey

Oct 12, 2018

Deb Calvert is the President of People First Productivity Solutions, offering sales training, coaching, and leadership development programs. She leads the Stop Selling & Start Leading® movement and founded The Sales Experts Channel. She is certified as an executive and sales coach and is a Certified Master of The Leadership Challenge®. Her bestseller, DISCOVER Questions® Get You Connected”, has recently been named by HubSpot as one of the “20 Most Highly Rated Sales Books of All Time.”

Quotes To Remember:

“Those negative pervasive stereotypes about selling, that’s what causes buyers to shut down.”

“When sellers are in selling mode, they come across to buyers as being self-serving, pushy, arrogant and really not all that interested in the buyer.”

“Believing in a product starts with believing in the people who are responsible for the product.”

“Credibility is a foundation.”

“They can’t believe your message if they don’t believe in you as a messenger.”

 

What You’ll Learn:

  • Difference Between Selling and Leading
  • How to Make People Care About Your Brand
  • The Awesome Connecting Experience
  • How to Enable Collaborations on a Greater Scale

 

Key Links From The Show:

Deb’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Stop Selling and Start Leading by Barry Posner, Deb Calvert, and James M. Kouzes

Learning Leadership by Barry Posner and James M. Kouzes

Getting Naked by Patrick Lencioni

Mindset by Carol Dweck

Oct 10, 2018

Frank Cottle is the CEO of Alliance Virtual Offices and Chairman of the Alliance Business Centers Network. He is a recognized expert on flexible working, the virtual office movement, and third place working. Prior to creating the Alliance brand, he successfully operated his own portfolio of business centers in multiple locations across North America.

 

Quotes To Remember:

“Remember that even though we are on the move, we all have a home.”

“It’s really a matter of figuring out your own lifestyle and your own movement style.”

“If you have your personal stuff taken care off, your whole day gets better. You are not stressed and you can focus on work overall.”

“If you don’t enjoy the big picture and the people you work with, then you just need to change. There’s nothing wrong with that.”

“If you’re going to work, be productive and be successful at it. Otherwise, go fishing.”

 

What You’ll Learn:

  • How To Adjust To a New Work Environment
  • 4 Work Environments People Like to Work In
  • How To Balance Work Obligations While On Vacation
  • Getting Work Done During Your Commute

 

Key Links From The Show:

Frank’s Site

ALLIANCE Business Centers

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Holy Bible

Torah

Qur’an

Oct 8, 2018

Mamie Kanfer Stewart is a dynamic speaker and has presented at numerous events and been interviewed on a variety of podcasts. She has been featured in Forbes, Inc, Business Collective, and PCMag and writes about productivity, healthy team culture, and meeting best practices. She is also a nationally syndicated columnist and national media personality.

 

Quotes To Remember:

“Figure out if you really need to have a meeting or if there’s an alternative way to have a meeting.”

“Write your desired outcome.”

“If you don’t know why the meeting is happening, you should ask.”

 

What You’ll Learn:

  • How to Have Creating Effective, Engaging and Enjoyable Meetings
  • Taking Actions After a Meeting
  • How to be a Nationally Syndicated Columnist

 

Key Links From The Show:

Mamie’s Site

Meeteor

The Modern Manager Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Momentum by Mamie Kanfer Stewart

Radical Candor by Kim Scott

Getting Things Done by David Allen

Getting Things Done For Teens by David Allen

The Lean Startup by Eric Ries

Oct 5, 2018

As the CEO of The Artist Evolution, Derek Champagne helps marketing directors to be successful through strategy and implementation support. The Artist Evolution is a strategic growth agency that specializes in developing and implementing strategic marketing playbooks that help CMOs and Marketing Managers highlight distinguishing traits to build brand image, maximize ROI, and avoid wasted marketing dollars in a competitive industry.

Quotes To Remember:

“Brands get stuck because they don’t always understand who they are.”

“Look at your competition but not to copy them.”

“You need to make sure that you are using the right marketing tools.”

“If your marketing is not going according to the plan, perhaps you don’t have a plan.”

“Have a consistent execution.”

 

What You’ll Learn:

  • How and Why Does a Brand Get Stuck
  • What Brand Bermuda Triangle Is
  • Ways to Get Your Brand or Yourself Unstuck
  • Implementing an Effective Marketing Plan
  • Derek’s Acronym: PETMAG

 

Key Links From The Show:

Derek’s Site

Episode 14: How To Achieve Explosive Personal Development Growth With Aaron Walker

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Don't Buy a Duck by Derek Champagne

The Emigrant Edge: How to Make It Big in America by Brian Buffini

View from the Top by Aaron Walker

Oct 3, 2018

Mariko Briley is a 7-figure business coach and co-founder of Yoobly. She helps business owners review, strategize, and personalize their online presence to help build their business quickly and profitably. She has 8 years of experience in online marketing and lead generation coupled along with more than 20 years of experience in network marketing.



Quotes To Remember:

“Learn from somebody else who has gone through the trial and error so you don’t have to.”

“List the demographics of your target audience.”

“It's much easier to appeal to one type of person than it is to everybody.”

“Thing just don't fall on your plate. You have to go out there and put in work.”

“Come up with a game plan.”

“You only want your ad being shown to people who would be interested in your business.”

 

What You’ll Learn:

  • How to Find Rockstar Prospects
  • Getting Better at Putting in the Work
  • Balancing Work and Family
  • Using Facebook Ads to Advertise Your Business

 

Key Links From The Show:

Mariko’s Site

Yoobly

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Three Feet from Gold by Greg S. Reid and Sharon Lechter

The Answer by John Assaraf

Goals! by Brian Tracy

Oct 1, 2018

Roger Whitney has over 27 years of experience walking life with clients into and through retirement. He is the creator of the Agile Retirement Management Process, creator of the Retirement Standard of Care, and author of Rock Retirement: A Simple Guide to Help You Take Back Control and Be More Optimistic About the Future.

Quotes To Remember:

“The younger you are, you more you need to think about wealth accumulation.”

“You don’t have to put a number on retirement.”

“It’s not about figuring it out. It’s about managing change and having the right little conversations.”

 

What You’ll Learn:

  • Why You Should Care About Retirement
  • Thinking and Planning for Retirement
  • The Agile Methodology

 

Key Links From The Show:

Roger’s Site

Agile Retirement Management Process

Retirement Answer Man Show

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Rock Retirement by Roger Whitney

The E-Myth Revisited by Michael E. Gerber

Built to Sell by John Warrillow

Linchpin by Seth Godin

QBQ! The Question Behind the Question by John G. Miller

The Daily Stoic by Ryan Holiday

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