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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Category: business
Feb 8, 2019

T.M. Hoy is the author of Lasting Happiness. He has also written Rotting in the Bangkok Hilton (Skyhorse Publishing), and The Nature of Religion (Pan Publishing). He was born and raised in Mountain View, CA, the heart of Silicon Valley.

Quotes To Remember:

 
"Most people are harsh with themselves."
"Sit down and face mortality."
"A lot of people don't define success."
"I take a huge amount of joy in really simple things."
"Life is what you make it."
"Are you the person you want to be?"
 
What You'll Learn:
  • Achieving lasting happiness
  • Staying strong during big challenges
  • What holds us back from happiness
  • Creating your lifestyle 
  • Examining your life
 
Key Links From The Show:
 
Recommended Books:
 
Tao Te Ching by Lao Tzu
Care of the Soul by Dr. Thomas Moore
Urban Shaman by Serge Kahili King
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Feb 6, 2019

James Kelley is the author of The Crucible's Gift: Five Lessons from Authentic Leaders Who Thrive in Adversity. The book is based on interviews from 140+ executives, from Fortune 200 companies to entrepreneurs and everything in between. The book unpacks the journey a leader takes to become a more authentic leader, starting with their crucible moments.

 

Quotes To Remember:

"I'm going to take control of this."

"It's not about you. It's about the big picture. It's about the journey you're on."

"Always make people smile."

"Each person has the ability to reframe the situation."

"The leaders that were the most authentic had a growth mindset."

"Work to be a better version of yourself."

"Explore yourself and your friendships."

 

What You'll Learn:

  • Thriving on adversity
  • How top CEOs conquer adversity
  • Being authentic
  • The 15% Rule
  • Habits for success
  • How to be a better version of yourself

 

Key Links From The Episode:

Executive After Hours

A Free Chapter + Free Discovery Call

Content Marketing Plaza

 

Recommended Books:

The Crucible's Gift by Dr. James Kelley

Conversations Worth Having by Jacqueline Stavros

Play Bigger by Christopher Lochhead

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Feb 4, 2019

Jenny Shih is an uncompromising business coach who believes it’s ALL possible. She helps people make money doing work they love while also living the lives they love. She started out in corporate America, managing multi-million dollar projects spanning four continents and overseeing dozens—and sometimes hundreds—of team members. She quit her six-figure corporate job in 2009 and started her life coaching business which she has today.

 

Quotes To Remember:

"Serve and learn."

"Find people who need what you have."

"Own what you control and surrender what you can't."

"You will know when it's time."

"There is no should except for what works for you."

 

What You'll Learn:

  • Making money doing what you love
  • How to plan an exit from your job
  • Finding what you want to do
  • Good offers to provide
  • Catering to the right audience
  • Success habits

 

Key Links From The Episode:

Jenny's site

Jenny's Free Resources

Jenny's FB Page

Episode 13

Episode 247

Content Marketing Plaza

 

Recommended Books:

I Can Do Anything I Want If I Knew What It Was by Barbara Sher

The Big Leap by Gay Hendricks

The Untethered Soul by Michael Singer

Surrender Experiment by Michael Singer

Profit First by Mike Michalowicz

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Feb 1, 2019

Walker Deibel is an acquisition entrepreneur and investor who has cofounded three startups and acquired seven companies. His book Buy Then Build shows readers how to generate profitable revenue by acquiring companies. If you want to learn how to buy an existing company, and using ownership as a path to financial independence, his book and this episode are for you.

 

Quotes To Remember:

"Only 4% of U.S. companies exceed $1M in revenue."
"There are these 10 things I can do to make this business awesome."
"I'm an entrepreneur and that's my condition."
"Think about what infrastructure it is that you're trying to build."
 
What You'll Learn:
  • Acquiring companies
  • Filling in the money gap
  • Financing a purchase--what you need to know
  • How to identify and buy the right companies
  • What holds entrepreneurs back from success 
 
Key Links From The Show:
 
Recommended Books:
 
The End of Jobs by Taylor Pearson
Good To Great by Jim Collins
The Innovator's Dilemma by Clayton M. Christensen
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Jan 30, 2019

Clay Green is a speaker, trainer, and and expert. He helps business owners and executives apply daily practices to safely enter and exit the state of flow and PERFORM in ways they have only dreamed of.

 

Quotes To Remember:

"The struggle stage of flow doesn't have to be struggle."

"You always want to be improving."

"If you have not started, start."

"Everyone has heard of some of the tiny tactics for higher performance."

"Everybody slips."

"Every day you need to be growing."

 

What You'll Learn:

  • Tapping into superhuman performance
  • The 3 essential habits
  • The 4 stages of flow
  • How to get out of struggles sooner
  • Recovering after flow

 

Key Links From The Episode:

Clay's website

Clay's mastermind

Clay's LinkedIn

Clay's Facebook

 

Recommended Books:

Think And Grow Rich by Napoleon Hill

The ONE Thing by Gary Keller and Jay Papasan

Stealing Fire by Steven Kotler and Jaime Wheal

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Jan 28, 2019

Kathleen Gage is the "no-nonsense, common sense" online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. She helps entrepreneurs make money online. Her clients are driven by making a difference through their own unique voices. 

 

Quotes To Remember:

"You have to be willing to change with the times."
"Self-care is huge."
"The shorter the presentation, the smaller the sale."
"Do not depend on people to call you."
"Networking is the best way to get on stages."
"Keep in touch with people."
"Treat each speaking engagement like it's the only one you're going to get." 

What You'll Learn:

  • Getting on stages
  • Selling on stages
  • Attracting attendees to your events
  • Organizing events
  • Getting speakers for your events

 

Key Links From The Episode:

Fiverr

Power Up For Profits

Plant Based Eating For Health

Content Marketing Plaza


Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Power Up For Profits by Kathleen Gage

Rock & Roll At Any Age by Joan Lubar

Jan 25, 2019

Paresh Shah is the Chief of Strategy and Value Architect at the Non Obvious Company. He is a powerful mix of technologist, Harvard MBA, professor, mindfulness yogi, and classic rock lover that brings these domains together to transform companies, leaders and the individuals in their organizations. He has advised global executives from 20 countries on business strategy and is a former executive at strategy firm Monitor Company. He has taught strategy and innovation in multiple MBA programs around the world. His work has appeared on Forbes, CEO.com, Inc, and many other places as well.

 

Quotes To Remember:

"Never insult yourself."

"Find other people you can jointly celebrate worthiness with."

"We can't move forward on any front unless we have a deep feeling of self-worth."

"There are a variety of ways to give and still take care of yourself."

"The world is shifting very dramatically right now."

"Lifters operate from a space of gratitude."

"Do you feel you are worthy to be extremely wealthy?"

 

What You'll Learn:

 

  • How to be a lifter leader
  • What it takes to make people click
  • Using consciousness to boost the bottom line
  • Balancing giving free stuff and selling stuff
  • Core mind shifts
  • How to boost creativity

 

Key Links From The Episode:

Non-Obvious Company

iamalifter.com/breakthrough

Paresh's TEDx

 

Recommended Books:

Non-Obvious by Rohit Bhargava

Flatland by Edwin A. Abbott

Bulls*** Jobs by David Graeber

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Jan 23, 2019

After an 8 year career in the NFL that includes a Super Bowl victory, Chukky Okobi is now a motivational speaker and certified master neuro-linguistic programming practitioner. He helps people get out of their own way, overcome bad habits and thought patterns that do not serve their life agendas, and create their own custom-designed, fulfilling lives. He’s played in the Rose Bowl and Super Bowl, and he was also a member of the Screen Actors Guild.

 

Quotes To Remember:

"You can create any kind of life you want."
"Nobody had done it yet. Not that it couldn’t be done."
"I said, 'I’ll just take bicycle. I don’t care I just want to be there.'"
"Whatever your dream is, you have to initiate it."
"All that matters if what you think and what you want to create."
 

What You'll Learn:

  • How to win your version of the Super Bowl
  • Developing a strong work ethic
  • Focusing on your goals
  • Becoming the best
  • The success mindset

 

Key Links From The Episode:

Basic Instructions

Chukky Oboki: FB, Twitter, LinkedIn, IG


Recommended Books:

 

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Slight Edge by Jeff Olson

Outwitting The Devil by Napoleon Hill

Think And Grow Rich by Napoleon Hill

The Alchemist by Paulo Coelho

Jan 21, 2019

Alex Vorobieff is a highly sought-after speaker, business alignment coach, and the author of Transform Your Company. He is the founder and CEO of The Alex Vorobieff Company, a premier business transformation company. He recently launched a magazine and podcast — Confident ROI — to share business leader stories about what tools and concepts are working in the real world so listeners can confidently select the tool that will advance their company.

 

Quotes To Remember:

"Understanding the numbers didn't really solve the problem."

"Some leaders take for granted that people know where they're going."

"Walk through the process with them."

"To make a great advance forward, step back."

"We're all looking for how to live the best life."

 

What You'll Learn:

How to make work less frustrating

Essential tools for your business

Identifying underlying problems

Dealing with people and allowing them to grow

How to communicate with your team

 

Key Links From The Episode:

Confident ROI

Alex Vorobieff's site

EOS

eMyth

 

Recommended Books:

Principles by Ray Dalio

Why Zebras Don't Get Ulcers by Robert M. Sapolsky

Transform Your Company by Alex Vorobieff

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Jan 18, 2019

Ilan and Guy Ferdman are far-seeing visionaries and relentless dreamers. They are successful entrepreneurs, speakers, and life coaches who has helped thousands of people all over the world connect to their inner passion and radically transform their lives. They are also the co-founders of Satori Prime and co-hosts of the Have It All Podcast.

 

Quotes To Remember:

"The better questions you ask, the better your life will become."

"I don't have a 5 Step Formula...nobody dances quite the same way."

"If you're going to invest that much energy into something, something has to happen."

"Like every new entrepreneur, I thought I was going to be a millionaire in 3 months."

"One of the biggest mistakes is trying to have the whole plan."

"When people don't achieve results, they tend to do a lot more work." (chicken running with it's head off)

 

What You'll Learn:

  • How to accomplish your goals the right way
  • How to recover after losing it all
  • How to be happy
  • Living life on your terms
  • How transformations happen
  • Meditations that work

 

Key Links From The Episode:

Satori Prime

Dhamma

Have It All Podcast

Content Marketing Plaza

 

Recommended Books:

The Untethered Soul by Michael Singer

The Presence Process by Michael Brown

Surrender Experiment by Michael Singer

Infinite Self by Stuart Wilde

Mindset by Carol S. Dweck

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Jan 16, 2019

Adam Lewis Walker is a mindset mentor, KeyNote speaker, TEDx speaker, and #1 bestselling author. He is also the host of the top-ranked podcast Awaken Your Alpha interviewing the world’s elite in over 300 episodes since 2014. His new book 'AWAKEN YOUR ALPHA Tales & Tactics To Thrive' became an international bestseller as of October 2018. 

 

Quotes To Remember:

"Reading the right stuff is key."

"Find out what fires you up."

"If it's important to you, you need to start today."

"Do it, do it now."

"What can you do today?"

"Don't compare your reality with someone's highlight reel."

"Everyone is in control of the start of their day."

"We're all going to have adversities."

"Comparison is a route to unhappiness and stress."

"It's easy to do it but it's also easy not to do it."

"No one has a new problem."

 

What You'll Learn:

  • Awakening your alpha
  • How to start thriving
  • What will help you overcome adversities
  • How to avoid beating yourself up for past mistakes
  • Getting your priorities straight and doing them

 

Key Links From The Episode:

Adam's site

Awaken Your Alpha Book

Content Marketing Plaza

 

Recommended Books:

Tim Ferriss' books

Man's Search for Meaning by Viktor E. Frankl

The 50th Law by Robert Green and 50 Cent

The War Of Art by Steven Pressfield

Jan 14, 2019

Eileen Mendel is a former highly paid corporate insider and expert in scaling businesses with over 30 years experience. When she built her first business, she achieved massive growth right away from $60K in her first year to over $250K in the third year. Her revenue has been growing at around 50% or more each year.

 

Quotes To Remember:

"It's essential to have a CRM."

"Go in there with confidence."

"Just go for it anyway."

"If you want to grow your company, you have to push yourself outside of your comfort zone."

"Talk to high level people constantly."

"Identify what you're good at."

"Get to know who the customer is."

 

What You'll Learn:

  • How to achieve massive results faster
  • Building relationships with decision makers in big corporations
  • The millionaire mindset
  • How to reach out to Fortune 500 Companies
  • Habits for success

 

Key Links From The Episode:

The Balanced Millionaire--you can get her free eBook "The Secrets To Spur High Business Growth That No One Ever Talks About" on her site

Content Marketing Plaza

 

Recommended Books:

Influence by Robert Cialdini

Start With Why by Simon Sinek

Blink by Malcolm Gladwell

Jan 11, 2019

Jay Kali is the Strength Architect who helps people get stronger, motivated, and feel empowered. As the founder and driving force behind three fitness businesses in Cancun, Mexico, he worked closely with over 2,200 students in less than 2 years. His book Educate Demonstrate Motivate helps women get stronger physically, mentally, and emotionally for lifelong results.

 

Quotes To Remember:

"If you’re comfortable, there’s a problem."
"Become the best version of yourself."
"If we’re trying to build a legacy, why not try to live longer?"
"Figure out what motivates you."
"Consistency builds overtime."
"We have to figure out what we like and what we enjoy."
 

What You'll Learn:

  • How to get physically stronger
  • How to get mentally stronger
  • Maintaining consistency
  • How to live longer
  • How to find time to care for yourself

 

Key Links From The Episode:

Free Book: Educate. Demonstrate. Motivate

Episode 282: Hustle, Grind, And Repeat With Matt LeBris

Episode 294: Everything It Takes To Be A Productive Writer With Nina Amir


Recommended Books:

Psycho Cybernetics by Maxwell Maltz

How To Sell Your Way Through Life by Napoleon Hill

You Too Can Be Prosperous by Robert A. Russell

The Magic Of Believing by Claude M. Bristol

3 Magic Words by Uell S. Andersen

Meditations by Marcus Aurelius

The Power Of Habit by Charles Duhigg

Henry Ford's Autobiography

Elon Musk's Autobiography

Sam Walton's Autobiography

Jeff Bezos' Autobiography

Jan 9, 2019

Nina Amir is known as the Inspiration-to-Creation Coach because she moves her clients from ideas to realized dreams by combining their passion and purpose and helping them take inspired action. She works with many aspiring authors and bloggers but also coaches and consults with speakers, coaches, and conscious business owners who want to become high performing nonfiction authors, bloggers, or both. 

 

Quotes To Remember:

"A nonfiction book is just a series of articles on the same topic."
"Where our thoughts are…that determines where our emotions are."
"The most productive writers master their psychology."
"Master your mind."
"Look for ways to automate what you’re doing."
"Focus on something that makes you happy."
 
What You'll Learn:
  • What productive authors focus on that regular authors don't
  • How to make a living as a writer
  • What it takes to build an author platform
  • The key habits of productive writers
  • How to stay energetic throughout the day
 
Key Links From The Episode:
Nina Amir's Site--scroll down on her site to get your free copy of 20 High-Perofrmance Habits And Strategies
Free Writing Productivity Quiz
Content Marketing Plaza
 
 
Recommended Books:
High Performance Habits by Brendan Burchard
The Charge by Brendan Burchard
Success Principles by Jack Canfield
Books written by Tony Robbins

 

Jan 7, 2019

John Mitchell specializes in getting people to apply the lessons from Think And Grow Rich, one of the most well-known personal development books of all-time. He teaches a 12 minute a day technique to high achievers and entrepreneurs who are determined to make 7-figures each year. He’s got over 35 years of experience as an entrepreneur and is on the faculty of one the top business schools in the country – The McCombs School of Business at the University of Texas at Austin

 

Quotes To Remember:

"What you envision on detail in a daily basis is what shows up in your life."
"Your daily actions are driven by your thoughts." 
"Hard work doesn't work." (the context of this quote is that there's more to achieving success than just hard work without clarity and a few other things)
"If you do life like everybody else, you're going to get an average life."
"Your time is your most valuable commodity."
 
What You'll Learn:
  • How to think your way to 7-figures
  • The approach to actually applying lessons from Think And Grow Rich
  • The 12 Minute/Day Technique that expands success
  • What actually determines your success
  • How to make your business plan top of mind
  • What mega achievers do differently from everyone else
  • The dirty little secret in the human achievement field
 
Key Links From The Show:
Think It Be It
Text "Genius" to 44222 for a free short video series on how to apply the 12 minute technique
Content Marketing Plaza
 
Recommended Books:
Think And Grow Rich by Napoleon Hill
How To Win Friends And Influence People by Dale Carnegie
7 Habits Of Highly Effective People by Stephen Covey
The Richest Man in Babylon by George S. Clason
Jan 3, 2019

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages. His body of work changed the way people think about marketing and the work we produce. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, he has been able to motivate and inspire countless people around the world.

He has been an incredible role model since the early stages of my journey. Seth is an incredible person and I know you'll get a lot from this episode.

 

Quotes To Remember:

 
"If you make a promise and keep it, you get another chance to make a promise and keep it."
"Go make a ruckus."
"If you're not proud of it, don't market it."
"Starting is fun but finishing is the hard part."
"If you are on the path, you need to stay on that path."
"The fear is if you make a commitment, it might not work."
 
What You'll Learn:
  • Finding your smallest viable audience
  • Building a culture around our businesses
  • Discovering our audience's problems and solving them
  • Getting clear on our story
  • Determining what your brand should stand for
 
Key Links From The Show:
 
 
Recommended Books:
This Is Marketing by Seth Godin
 
Business Model Generation by Alexander Osterwalder and Yves Pigneur
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Jan 2, 2019

Robert Hartline is a serial entrepreneur who has made over $100 million in sales throughout his businesses. He is the founder of Shift Your Time where he teaches entrepreneurs and business leaders how to use Marco Polo to communicate for internal communication and give staff an extra 40 Hours of Productivity a month.

 

Quotes To Remember:

"If you have a great audacious goal, write it down."

"Spend more time in your thoughts."

"Enable yourself to have bigger ideas."

"Get back to face-to-face communication."

 

What You'll Learn:

  • How to communicate with people
  • How to boost your team's productivity with Marco Polo
  • Batching communications
  • How to stay organized
  • What 1%ers have in common

 

Key Links From The Episode:

Robert's site

Marco Polo App

Netflix's The Secret

The Science of Getting Rich video

Content Marketing Plaza

 

Recommended Books:

The Science of Getting Rich by Wallace D. Wattles

Think And Grow Rich by Napoleon Hill

The 48 Laws Of Power by Robert Greene

The Laws of Human Nature by Robert Greene

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Dec 31, 2018

Michael O'Brien is a sales and marketing executive business coach who helps leaders slay their internal feelings of worry and doubt so they can achieve complete success for themselves and their teams. He helps other business executives and entrepreneurs realize their potential by changing the conversations they have with others and themselves. His bestselling memoir, Shift: Creating Better Tomorrows shares his journey of going from a human doer to a human being. 

 

Quotes To Remember:

"All of our events are neutral until we label them."
"We are not defined by the events in our lives but we are defined by how we respond to them."
"Work hard today to create a better tomorrow." 
"Think about how do I want to show up my intentions for the day."
"Move from human doer to human being."
 
What You'll Learn:
  • How to remove self-doubt from your life
  • Discovering the internal motivators that will take you through the finish line
  • How to be happy--for real
  • Reframing your mindset
  • Becoming resilient
  • The "Yes But, Yes And" Exercise
 
Key Links From The Show:
Michael's Site
Moment App
E275: Atomic Habits Are All You Need For Remarkable Results With James Clear
Content Marketing Plaza
 
Recommended Books:
How To Break Up With Your Phone by Catherine Price
Atomic Habits by James Clear
Thanks A Thousand by A.J. Jacobs
Content Marketing Secrets by Marc Guberti
Podcast Domination by Marc Guberti
Dec 28, 2018

Derek Gallimore is a serial entrepreneur who has experienced the fullest highs and lows of the entrepreneurial roller coaster. He has built multimillion dollar property portfolios, has bootstrapped a $20 million dollar business, and has seen it all come crumbling down. He is the founder of Outsource Accelerator which is the Alibaba of outsourcing as it provides the gateway for businesses to connect with outsourcing suppliers.

 

Quotes To Remember:

Bill Gates isn’t sitting there with Microsoft doing everything by himself. He’s probably got a couple of hundred thousand employees now.

You are limited if you are just doing the business yourself

The only limitation is how disciplined you are

You either win or you learn

You really learn in the tough times

You can always try harder. You can always be more successful.

You’ve gotta to keep your eye on the goal but don’t beat yourself up too much.

 

What You’ll Learn:

  • How to figure out what to outsource first
  • Why the Philippines presents a great outsourcing opportunity
  • How to train virtual assistants
  • What it takes to work remotely
  • How to survive and thrive on the entrepreneurial roller coaster

 

Key Links From The Show:

Outsource Accelerator

Derek's email: derek@outsourceaccelerator.com

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

12 Rules For Life by Jordan Peterson

Sapiens by Yuval Noah Harari 

Homo Deus by Yuval Noah Harari

21 Lessons for the 21st Century by Yuval Noah Harari

Maverick by Ricardo Semler

Dec 26, 2018

Anton Kraly is the founder of the Drop Ship Lifestyle course which was Shopify voted as the best ecommerce course. Over 10,000 students from over 25 countries have gone through Anton’s training. Drop Ship Lifestyle’s mission is to give students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of Drop Shipping

 

Quotes To Remember:

When you’re making more money per sale, that means you can have more resources dedicated to your customers.

Set this up once and make money for life...that’s a pipe dream.

Any task in your business that has to happen over and over, and in a very similar over and over…those can typically be automated.

There’s no point in doing the work that’s not going to work.

 

What You’ll Learn:

  • What drop shipping actually is
  • The drop shipping model that doesn't involve buying cheap products and materials from China (especially with the tariff)
  • Tools to use for your drop shipping business
  • What to automate
  • The right niche to promote
  • What MAP stands for in drop shipping and why it's so important

 

Key Links From The Show:

Drop Ship Lifestyle

Klaviyo

Zapier

Shopify

Slack

eCommerce Lifestyle

Google Shopping

Google Ads

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

Ready Fire Aim by Michael Masteron

The Four by Scott Galloway

Dec 24, 2018

Rebecca Gill is the SEO instructor at DIYSEOcourses.com with over 20 years of experience in sales, marketing, and SEO. She teaches her students how to succeed with internet marketing by working hard, being smart, and always staying focused on the visitor and solving their problems by creating a positive user experience.

 

Quotes To Remember:

SEO is about helping Google figure out what is the best content.

When SEO has to trump usability, there’s a problem.

The wonderful thing about the internet today is that there are lots of resources available for learning SEO.

Over 50% of the searches now happen on mobile.

If someone has enough desire, they can learn SEO. 

The people that are successful are the ones that have the follow through.

 

What You’ll Learn:

  • Optimizing your SEO campaigns
  • Finding the right keywords
  • How to discover what your audience wants
  • The search engine signals you need to know
  • How to optimize blog posts, podcast episodes, and videos for SEO

 

Key Links From The Show:

Rebecca's Site

DIY SEO Courses

Kwfinder

Answer The Public

Google's SEO Documentation

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

The 12 Week Year by Brian P. Moran and Michael Lennington

Content Rules by Ann Handley

Dec 21, 2018

Brian Greenberg is a multifaceted entrepreneur who believes in building integrity into everything he does. He has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell.

 

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do - compensate your crews or your employees - then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

“You can leverage reviews on your content marketing.”



What You’ll Learn:

  • Strategies to Get Organic Customer Reviews and Testimonials
  • Top Ways to Ask Anyone for Reviews
  • Key Things To Do With Your Content Marketing to Boost Reviews

 

Key Links From The Show:

Brian’s Site

True Blue Life Insurance

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Salesman Who Doesn’t Sell by Brian Greenberg

The Four Agreements by Don Miguel Ruiz

Getting to Yes by Roger Fisher and William Ury

Outliers by Malcolm Gladwell

Dec 19, 2018

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

 

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

 

What You’ll Learn:

  • How to Naturally Get Backlinks for SEO
  • Top Three Ways for Getting Organic Backlinks
  • “The Scholarship” Link Building Strategy
  • Tips on Promoting and Optimizing Content

 

Key Links From The Show:

Tom’s Site

Sure Oak

Ahrefs

SEMrush

Moz

Help a Reporter Out

Brian Dean’s Site

Rand Fishkin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

Dec 17, 2018

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

 

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

 

What You’ll Learn:

  • Balancing Social Media Interaction and Content Creation
  • Best Approach to Building Healthy Relationships

 

Key Links From The Show:

Neal’s Site

E50: Real Artists Don't Starve With Jeff Goins

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk



Dec 15, 2018

 

If you wanted to get the CEO of a big corporation to buy your services, which salesperson would you send? Would you pick your top qualified salesperson, hire an agency, or just do it yourself?

Why not enlist that CEO's spouse as the salesperson? He/she would be the ultimate salesperson.

But how would you do that? You can't just call the CEO's spouse and ask them to be a salesperson and convince the CEO to buy your services.

So why did one CEO's wife keep asking him--every day until he did--when he'd buy John Ruhlin's services? 

We're so focused on 10% and 50% returns. Some of us think about doubling our return or doing even more. Few of us truly set out to 10X our return.

But a 100X return? Every dollar spent turning into $100?

No ad will give you that. But giftology can. Listen to today's snippet to learn more.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

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