Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: 2018
Sep 14, 2018

Jeb Blount is the bestselling Author of nine books and among the world’s most respected thought leaders on sales, leadership, and customer experience. He transforms organizations by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.


Quotes To Remember:

“Everything in your business should be geared towards getting leads through the door.”

“Social media, more than anything, is just consistently being there. It’s about presence and familiarity.”

“You use gatekeepers for information.”

“The number one reason why salespeople fail is that they have an empty pipeline.”

“Inbound should primarily be handled by your marketing.”


What You’ll Learn:

  • Finding Prospects for Your Business
  • Tips to Reach Decision Makers
  • The Mindset of a Fanatical Prospector
  • Balancing Inbound and Outbound Marketing
  • Providing Value Through Short Videos
  • Getting Better at Creating Content in Public


Key Links From The Show:

Jeb’s Site

Episode 31: How To Master The Mindset And Tactics Of All Successful Salespeople With Anthony Iannarino


Recommended Books:

Content Marketing Secrets by Marc Guberti

Fanatical Prospecting by Jeb Blount

The Lost Art of Closing by Anthony Iannarino

High‑Profit Prospecting by Mark Hunter

New Sales. Simplified by Mike Weinberg

Sep 13, 2018

David Mead specializes is organizational culture and leadership. He is the co-author of Find Your Why, a practical guide on how to discover the Why for any individual, team or organization. He's also a guide of the online Why Discovery Course. After years of developing content to help Simon Sinek share his ideas, David began speaking and facilitating workshops in 2012 to help shift people's perceptions about leadership and culture.


Quotes To Remember:

“The ‘Why’ with the capital ‘W’ is a noun. It’s not a question. It’s a thing, a purpose, a cause, a belief. It is something that is bigger than yourself.”

“None of us is at our best all the time.”

“You don’t have to do any extra work to find your hows.”

“We have to be really clear on what the why for our company is.”

“The why for your company is your own personal why.”


What You’ll Learn:

  • How to Find Your Why
  • Staying Focused on Your Why
  • How to Make the ‘Hows’ Happen
  • Getting Your Team Connected With Your Why


Key Links From The Show:

Start With Why

Why Discovery Course


Recommended Books:

Content Marketing Secrets by Marc Guberti

Start with Why by Simon Sinek

Find Your Why by David Mead

Permission to Screw Up by Kristen Hadeed

Everybody Matters by Rajendra Sisodia and Robert Chapman

Sep 12, 2018

Brooke Elder is the founder of Social Tenacity. She has over 10 years of experience in direct sales. She has helped hundreds of entrepreneurs, network marketers, and bloggers build their business online and take them to the next level. She is a master at making your business automated, get the right kind of recruits into your business and showing you how to free up your time. She is passionate about helping network marketers build the business that they want, reach their goals, and help others do the same.


Quotes To Remember:

“When you think of that one thing that you are super passionate about, you can find many different revenue streams that go around that one passion.”

“If you create something today that someone hears three months from now, they are going to think it’s brand new information - especially if they are hearing it on a different platform.”

“If you don’t automate things or you don’t systematize things, it’s going to hurt you in your business.”

“Podcasts are great way to let people know who you are.”


What You’ll Learn:

  • Steps to Become an Authentic Influencer
  • Tips to Diversify Your Income Streams
  • How to Build Omnipresence
  • Importance of Automation and Systemation on Your Business
  • Balancing Content Creation and Content Marketing


Key Links From The Show:

Brooke’s Site

Social Tenacity

Rachel Ray’s Site

Dave Ramsey’s Site

Meet Edgar


Recommended Books:

Content Marketing Secrets by Marc Guberti

The Wisdom of Walt by Jeffrey Barnes

Building a StoryBrand by Donald Miller

Rocket Fuel by Gino Wickman and Mark C. Winters

Sep 10, 2018

Carson Tate is a coach, productivity consultant, professional organizer and spiritual butt-kicker all rolled into one. She a dynamic teacher, coach and productivity consultant known for igniting personal transformation and providing easy to implement, yet power-packed actionable strategies and tools. She is the creator of the Productivity Style Assessment® and the Work Smarter, Not Harder productivity program. Her first book, ‘Work Simply: Harnessing the Power of Your Personal Productivity Style’ was released in January 2015 by Penguin.


Quotes To Remember:

“If you can’t focus, you are not going to get anything done.”

“In order to be truly effective, we have to focus on both involuntary and voluntary attention.”

“We are human beings not human doings. We are not robots.”

“Being really clear on what your professional and personal priorities are makes it easier to say YES and NO.”

“Time is a commodity. You can go and earn more money later but you are not getting this...3 mins, 10 mins, 3 hours of your life back.”

“If you are not really clear on what you want and what constitute success for you, and aren’t really tapped into your WHY or your core purpose, you’re gonna spin your wheels and waste time.”


What You’ll Learn:

  • Determining Your Own Personal Productivity Style
  • 4 Types of Productivity Styles
  • How to Manage Your Attention Effectively
  • 2 Types of Attention
  • Tips to Prevent Distractions and Sharpen Your Focus
  • How to Invest Your Time Wisely


Key Links From The Show:

Carson’s Site

Productivity Style Assessment® Program

Work Smarter, Not Harder Program



Recommended Books:

Content Marketing Secrets by Marc Guberti

Work Simply: Harnessing the Power of Your Personal Productivity Style by Carson State

Mindset by Carol Dweck

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

High Performance Habits by Brendon Burchard

Sep 7, 2018

Jessica Yarbrough is the creator of the CEO Babe brand. She is a successful marketing strategist and a leading business consultant for female entrepreneurs. She helps women leverage their unique gifts to create high-end coaching programs, masterminds, and retreats. Her adventures have taken her from burning out in the startup world to spending several years backpacking the world solo, to becoming a single mother with no money and finally to building a successful six-figure consulting business.


Quotes To Remember:

“What you want to do is establish yourself as the “go-to expert” for solving that particular customer’s problem.”

“When you get people great results, people naturally want to refer anyway.”

“The biggest thing that's holding everyone back really in this world is fear.”

“The best way to step out of fear is taking action.”

“A lot of people say they want success but when it comes to actually showing up, taking action and doing the work necessary, they don’t.”

“Be discerning when it comes to who you recommend to others.”


What You’ll Learn:

  • Tips for Finding the Right Prospects
  • How to Get People Avail the ‘Free Consultation’
  • Charging a Premium Price for a Premium Service
  • Ways to Get Customer Testimonials and Referrals
  • Building the Right Team for Your Business


Key Links From The Show:

Jessica’s Site


Recommended Books:

Content Marketing Secrets by Marc Guberti

The Alchemist by Paulo Coelho

Expert Secrets by Russell Brunson

Napoleon Hill books

Dale Carnegie books

Sep 6, 2018

Michael Montague is the #1 Amazon bestselling author of the book Shiny Object Mastery. His mission is help people transition from the Information Age into the Age of Purpose. He shows people the key to unlocking the door to high productivity excellence by aligning their purposes within life and business

Quotes To Remember:

“Many people think that public speaking is our number 1 fear but researches show that the fear of stepping into and embracing our own superpowers actually ranks even higher on the fear scale.”

“Take a step out of your distraction. Pull yourself out of the black hole of the information age.”

“Having a purpose means that we are forced to look outside of ourselves and see how we can give to other people.”

“It’s easy to have gratitude for the good times in our lives. But, you also want to have gratitude for the challenges and the pain that you have experienced.”

“It’s important to be able to forgive yourself in order to move forward with intention.”

“You need to have the humility to allow yourself to seek help if you need it.”


What You’ll Learn:

  • How to Stay Focused and Avoid Shiny Object Syndrome
  • Discovering and Embracing your Superpowers
  • Ways to Gain More Time Every Day


Key Links From The Show:

Michael’s Site


Recommended Books:

Content Marketing Secrets by Marc Guberti

Shiny Object Mastery by Michael Montague

Opportunity by Eben Pagan

The Order of Time by Carlo Rovelli

Reality Is Not What It Seems by Carlo Rovelli

Sep 5, 2018

Jeremiah Smith is the President, CEO, and part-owner of SimpleTiger LLC, an SEO agency that delivers extraordinary results for its clients. He’s delivered several speaking engagements on the topics of SEO and digital marketing for a variety of companies including NCR and Comcast and was asked to teach Digital Marketing to senior-level students pursuing marketing degrees at The University of South Florida.

Quotes To Remember:

“SEO is very slow but it carriers a whole lot of power and a whole lot of weight.”

“There is always gonna be competition for keywords.”

“Your content is that bridge that bridges people from the top of the funnel to the middle of the funnel.”

“I don’t think it makes sense to go back and look at blog articles and say ‘We should optimize these for the SEO perspective.’ I would optimize them from a value perspective.”

“Value comes first. Optimization comes second.”

“Link building is still important but definitely not as important as engagement.”


What You’ll Learn:

  • How to Speed-up SEO Results
  • Creating New Content vs. Optimizing Old Content
  • Getting More Backlinks for Your Content


Key Links From The Show:

Jeremiah’s Site

The Anatomy of SEO | A simple guide for SaaS Companies

Breakthrough Success Episode 16: Marketing Like A Pro With Seth Godin


Recommended Books:

Content Marketing Secrets by Marc Guberti

Start with Why by Simon Sinek

Tribes by Seth Godin

Purple Cow by Seth Godin

Sep 4, 2018

Named by Inc Magazine as one of the Top 13 Business Shows in 2017, JV Crum III is the host of four shows on the Conscious Millionaire Podcast and Radio Network. He is a best-selling author, speaker, and High-Performance Coach who is known for his LIVE On-Camera Trainings where he helps coaches and entrepreneurs find $50,000 or more in hidden revenues then develop steps to put it in the bank. He is also the Founder of Conscious Millionaire and the

Quotes To Remember:

“People who are highly successful build businesses that make big impacts.”

“Create some criteria as to what would be a good opportunity for you.”

“Not every opportunity is the right opportunity for you.”

“Abundance really is a mindset.”

“You’ve got to build the right business model.”

‘It’s the mindset, business model, and the third part is execution.”

“When you have good systems in place, when you’ve thought through every step and you know exactly what needs to happen now and what needs to happen next, that’s when you can scale your business and truly become profitable.”

“Start with what is the outcome that you want.”

What You’ll Learn:

  • What are some of the Millionaire Habits and How to Develop Them
  • Having an Abundant Mindset
  • Building and Managing Podcasts
  • Getting Sponsors for Podcast
  • The Importance of Having Systems in a Business
  • Creating a Good Business System


Key Links From The Show:

J.V. Site

Conscious Millionaire High Performance Podcast

Conscious Millionaire Health Podcast

Conscious Millionaire Marketing Podcast

Conscious Millionaire Mindset Podcast


Recommended Books:

Content Marketing Secrets by Marc Guberti

Conscious Millionaire by J. V. Crum III
Extreme Revenue Growth by Victor Cheng

Focus on Impact by Wendy Lipton-Dibner

Expert Secrets by Russell Brunson

The Gift of Adversity by Norman E. Rosenthal

Sep 3, 2018

Scott Mautz is a passionate expert on employee engagement/motivation/inspiration, workplace fulfillment, and others-oriented leadership. He is the CEO of Profound Performance – a keynote, workshop, coaching, and online training company that helps you “Work, Lead, & Live Fulfilled.” He is a popular keynote speaker and author of Find the Fire: Ignite Your Inspiration and Make Work Exciting Again.


Quotes To Remember:

“You can’t count on your boss to do it for you. You’ve got to do it yourself.”

“Most of us ask the wrong questions when are are feeling uninspired.”

“Failure is an event, not a person.”

“Failure doesn’t happen TO you. It happens FOR you.”


What You’ll Learn:

  • What Drains Your Inspiration at Work
  • Getting Rid of Fear of Failure
  • Dealing with Anti-Muses
  • How to Preserve Inspiration


Key Links From The Show:

Scott’s Site


Recommended Books:

Content Marketing Secrets by Marc Guberti

Find the Fire: Ignite Your Inspiration--And Make Work Exciting Again by Scott Mautz

Winning Well by David Dye and Karin Hurt

Die Empty by Todd Henry

Good to Great by Jim C. Collins

Aug 31, 2018

As the General Manager of the Service Hub at HubSpot, Michael Redbord helps helps scale the support and success teams of many businesses ranging from startups to a publicly traded SaaS juggernaut. He turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpot’s greatest engines of growth. He is a noted writer, speaker, and leader who is joins us today to help us re-envision what success looks like for your business.


Quotes To Remember:

“If you don’t make your customers successful, you are not able to create repeat customers.”

“The hard truth about marketing is that nothing you create is as powerful as what your customer says.”

“Make sure that there is an obvious way for your customers to create repeat cycle.”

“The customer can be the best marketer.”


What You’ll Learn:

  • How to Create a Customer Centric Strategy For Your Business
  • Balancing Sales and Marketing
  • The Power of Repeatable Business
  • Getting Our Customers to Voice Out Their Thoughts


Key Links From The Show:


What's The Difference Between Customer Satisfaction And Customer Loyalty?


Recommended Books:

Content Marketing Secrets by Marc Guberti

Delivering Happiness by Tony Hsieh

The Messenger is The Message by Mark Organ

Aug 30, 2018

Jeff Loehr helps others craft their stories and expand their influence. He’s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales.

Quotes To Remember:

“The brand should come in as a mentor, should come in as the support to make the customer the hero.”

“In all of your platforms, everything needs to be telling the story. It’s all elements of the story.”

“It’s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.”

“You have to very clearly define the problem you'll solve and how you'll solve that problem.”

“Know what the framework is for telling a really engaging story that’s going to grab your audience.”

What You’ll Learn:

  • Why Crafting Your Brand Story Is Very Important
  • How to Develop an Effective Brand Story
  • Connecting Your Brand Story
  • How to Tell a Unified Brand Story


Key Links From The Show:


Engage Your Market with EngageStory Workshop - September 13, 2018 | New York

EngageStory Marketing Program Guide

Dos Equis - The Most Interesting Man In The World


Recommended Books:

Content Marketing Secrets by Marc Guberti

The Hero with a Thousand Faces by Joseph Campbell

The Writer's Journey by Christopher Vogler

Putting Stories to Work by Shawn Callahan

Aug 29, 2018

Tayo Rockson is the co-founder of Thought Leader Academy, a 3X TEDx Speaker, and Cultural Diversity Influencer. Thought Leader Academy is a membership site that is designed to help you grow and market your mission-driven personal brand. His ultimate goal is to build the next set of global leaders by teaching individuals how to communicate effectively across cultures and communicate with impact.

Quotes To Remember:

“Have an idea who you are and what your passions are but also the problem that you want to solve.”

“Understanding how you see yourself, how others see you, and the impact of your actions is the first clue when figuring out what exactly is your purpose.”

“Think about whether you can be a content creator, curator or connector.”

“Our generation has so many tools for us to self-educate.”


What You’ll Learn:

  • Getting Out of That Identity Crisis
  • How to Choose the Best Opportunities that are Best for You
  • Choosing Podcasting Among Other Platforms
  • What Holds People Back on Being a Thought Leader


Key Links From The Show:

Tayo’s Site

Thought Leader Academy

Thought Leader Academy Membership


Recommended Books:

Content Marketing Secrets by Marc Guberti

Mastery by Robert Greene

The Alchemist by Paulo Coelho

Principles: Life and Work by Ray Dalio

Harry Potter Series by J.K. Rowling

Aug 28, 2018

Deborah Lange is an Author, Speaker, Facilitator and Master of Experiential Learning Design for co-creating workplace and community cultures with vitality. She has over 35 years experience working in, advocating for and learning how to engage through embodied experience.

Quotes To Remember:

“We don’t work in isolation from people. We work with people. We work with ourselves.”

“To be vulnerable, I need to be connected.”

“To say to someone ‘I don’t agree with you.” requires a sense of safety and connection.”

“It’s not ‘What am I thinking?’ It’s ‘What am I sensing right now?’”

“This is our time to be exploring our senses and expanding our potential and our connection through our senses.”


What You’ll Learn:

  • How to Reconnect With Ourselves
  • Staying Focused on What’s Important
  • What Holds People Back from Being Connected With Their Whole Selves
  • Balancing Time Between Family and Business


Key Links From The Show:

Deb’s Site

Trust Your Senses - Embodied Wisdom for the Modern Age Online Courses

Breakthrough Success E53: Overcoming Obstacles By Dancing To Their Beat With Jamie Stenhouse


Recommended Books:

Content Marketing Secrets by Marc Guberti

Trust Your Senses: Embodied Wisdom for the Modern Age by Deborah Lange

The Possible Human by Jean Houston

David Whyte’s Books

Leadership and the New Science by Margaret J. Wheatley

Aug 27, 2018

Jeff Hall is the CEO of Overflow Cafe which specializes in making websites popular. He has 23 years of business experience and 4 successful startups under his belt. He started working at the age of 7 doing door to door candy sales to support his family. He has helped build 14 orphanages worldwide.


Quotes To Remember:

“Start off with a really good audit - a detailed audit. You want to know where you currently stand.”

“Making yourself available when you have a very small audience helps to accelerate your revenue as fast as possible.”

“Once you know who they (audience/customer) really are and you understand them, you’ll be able to multiply the number of clients you have.”

“Google uses at least 200 different metrics to rank a website. You really should try to pass each and every one of those 200 tests.”

“Surround yourselves with experts and people who have your best interests at heart. You’ll do very well and you’ll get to enjoy it.”


What You’ll Learn:

  • How To Make Your Website Popular
  • How To Make Your Website STAY Popular
  • Optimize Your Website to Generate Revenue
  • Things You're Doing Wrong With Your Website
  • Some Basic Metrics on Website Ranking


Key Links From The Show:

Jeff’s Site


Recommended Books:

Content Marketing Secrets by Marc Guberti

Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

Never Broken - Songs Are Only Half the Story by Jewel

Donald Trump’s Books--I understand Trump has evolved into a highly controversial figure and every day seems to bring new news. While I have not read any of Trump's books, they had a big impact on Jeff and he recommended Trump's books during the episode. We don't know which side of the aisle you're in, and Jeff acknowledged that when making the book recommendation. Breakthrough Success is a business based podcast, not a political one. Love him or hate him, a lot of people got value from Trump's books. Jeff got value from his books and wanted to provide value to Breakthrough Success listeners when I asked for three book recommendations. That's why he referenced Trump's books. I know that was a lengthy explanation but as Trump is at the center of politics right now, I wanted to make sure you can appreciate Jeff's great insights and his book recommendations regardless of which side of aisle you're in.

Aug 24, 2018

Justin Wise is the guy behind Think Digital, a done for you digital marketing service that helps you get more leads, sales, and revenue. Think Digital is the answer for all of your digital training, digital content, and digital ad related needs. Jeff Goins, Michael Hyatt, and Tom Dean are some of the people who frequently go to today’s guest for advice. Many people get his advice through his podcast as well.


Quotes To Remember:

“Good facebook ads make a bad service, product or offer fail faster.”

“Tactics are great but strategy is what makes or breaks a business.”

“Once you start doing those two things, building an email list and publishing content, it makes the rest of the digital marketing journey a hundred times easier.”

“If you are broke, start with organic traffic. Once you get money, use organic to leverage it into paid.”


What You’ll Learn:

  • How to Capitalize on Digital Marketing
  • Determining the Best Steps to Take for Any Digital Brand
  • Organic Traffic VS. Paid Traffic
  • Is investing in a coach worth the money?


Key Links From The Show:

Justin’s Site

Think Digital Podcast


Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn't Work by Benjamin Hardy

The Lazy Man's Way to Riches by Joe Karbo and Richard Gilly Nixon

Rich Dad Poor Dad by Robert Kiyosaki

Aug 23, 2018

Kimi and Pua went from fitness trainers to corporate productivity coaches and are now online business coaches. The duo was drawn together by a calling to help others which has fueled their businesses such as Best Life Ever and BLE Digital. They guide entrepreneurs around the world to create and grow successful businesses and boost their productivity.


Quotes To Remember:

“The best tip and hack of all time to maximize and optimize your productivity is to do what you love.”

“Motivation and inspiration typically come from celebrating how far we’ve come and recognizing how much we have done already.”

“You have total control over your life.”

“Surround yourself with other people that are also dreaming big.”

“We can all improve the quality of our lives just by taking a moment to ask ourselves a handful of questions every single week.”

“Take some time to write a handful of quality questions that’s gonna lead to the quality best life ever that you are seeking in your life.”


What You’ll Learn:

  • Tips on Boosting Productivity
  • How to Set High Goals
  • Finding Time to Live Our Best Life Ever
  • How to Live Our Best Life Ever


Key Links From The Show:

Kimi and Pua’s Site

Talk to Kimi and Pua

Broke-a** to Bada** Podcast by Best Life Ever

5 Secrets to Building a Badass Online Business



Recommended Books:

Content Marketing Secrets by Marc Guberti

You Are a Bada** by Jen Sincero

You Are a Bada** at Making Money by Jen Sincero

Less Doing, More Living by Ari Meisel

Start by Jon Acuff

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Life-Changing Magic of Tidying Up by Marie Kondo

Aug 22, 2018

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. He is an international speaker who helps entrepreneurs who want to make a bigger profit but feel overworked and stressed. Beyond the stages and interviews, his company MyMarketingCoach is a further manifestation of his desire to help entrepreneurs.


Quotes To Remember:

“Summits are extremely good way to build a list really quickly.”

“Probably the biggest mistake that people make is they think that just because they can do something, they should do everything.”

“If you are a solopreneur, you can’t do the same thing as somebody who has 50 employees. The good news is, you don’t have to.”

“Most people are held back because of lack of confidence and a desire for certainty before they get started.”

“If you are going to be an entrepreneur and be really successful and extremely profitable, you’re going to have to embrace a little bit of uncertainty in your life.”


What You’ll Learn:

  • Effective Tactics on Growing Your Email List
  • How to Avoid Getting Overworked
  • Best Ways to Increase Your Profits
  • How to Charge a Premium Price
  • Balancing Emails and Other Responsibilities for your Business


Key Links From The Show:

Terry’s Site

FREE 7 Unique Ways to Create Profitable Emails...Even If You're Not a Writer

Fiverr--Note From Me: check out Dorella Perlas’ Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book incredible guests on the show. See how she can help you on her Fiverr page.


Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Fail at Almost Everything and Still Win Big by Scott Adams

Breakthrough Advertising by Eugene M. Schwartz

The Adweek Copywriting Handbook by Joseph Sugarman

Aug 21, 2018

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer’s secret language and make their businesses irresistible.


Quotes To Remember:

“Step number 1 is getting clarity on defining who your ideal customer is.”

“A fun part about lingo is that it is actually quite unspoken.”

“You have to understand the perspective of the people you are building a business and writing a content for.”

“One of the strongest emotional human triggers that we have is familiarity.”

“Your niche should be your lingo.”

“Look at your business as building a community instead of building a business.”


What You’ll Learn:

  • Finding the Right People to Speak Your Lingo
  • 5-step strategy to speak the Secret Language of Your Ideal Customer
  • How to Continue to Expand Without Losing Current Relationships
  • Building a Community Around Your Brand


Key Links From The Show:

Jeffrey’s Site

Episode 1: Successful Podcasting With Jeffrey Shaw

How To Leverage Pareto’s 80/20 Principle For Your Business


Recommended Books:

Content Marketing Secrets by Marc Guberti

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

Brick by Brick by David Robertson

Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

Fascinate by Sally Hogshead

Louder Than Words by Todd Henry

Aug 20, 2018

Brianna Zajicek went from a teen mom and college dropout in an abusive marriage to an 8-figure entrepreneur, world traveler, researcher, and author in the making. She created the One Year Project to help people discover themselves and accomplish their big goals within 365 days. In addition to the Project, she also hosts the One Year Project Podcast where she helps listeners transform their lives.

Quotes To Remember:

“Technology is really one of the careers, fields or industries right now where someone can come in as a college dropout or a highschool dropout or as anything.”

“There’s a difference in the quality of goals you set.”

“It all starts with setting the right goal.”

“Paint your ‘tipping point goal’ and chart it out over 90 days.”

“The hardest part of accomplishing anything is the waking up each day and doing one action.”

“A lot of times, we over-complicate everything.”

“If you want to be a writer, then, you need to write everyday.”

What You’ll Learn:

  • Being an 8-figure Entrepreneur
  • How to Accomplish Your Biggest Goal In One Year
  • Setting the Right Goal
  • How to Move Your Business Forward
  • What Holds People Back from Achieving Their Big Goals


Key Links From The Show:

Brianna’s Site

The One Year Project Podcast


Recommended Books:

Content Marketing Secrets by Marc Guberti

The 48 Laws of Power by Robert Greene

Zero to One by Peter Thiel

The ONE Thing by Gary W. Keller

Aug 17, 2018

Amber De La Garza is the Productivity Specialist, and she’s passionate about helping people improve their productivity so they can reach their maximum potential land accomplish their most important goals. She is a productivity coach, trainer, speaker, writer, and host of the Productivity Straight Talk Podcast

Quotes To Remember:

“Productivity is investing your best time into your best activity.”

“It’s only through clarity that you can take that massive consistent action that will actually get results.”

“There are some areas that you can focus on but you need to find out what is best for you.”

“Be very clear about what the goal is for the timeframe that you are creating content.”

“We need to be breaking up our focus work into some productive breaks.”

What You’ll Learn:

  • Strengthening Clarity and Level of Focus Action (Clarity + Focus Action = Results)
  • How to Stay in the Flow
  • Some Advice on Creating Content
  • Best Approach for Taking Breaks


Key Links From The Show:

Amber’s Site

Top 10 Ways You’re Screwing Your Productivity

Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz

Recommended Books:

Content Marketing Secrets by Marc Guberti

Profit First by Mike Michalowicz

The Compound Effect by Darren Hardy

The Miracle Morning by Hal Elrod

Aug 16, 2018

Paul Maskill grew a service-based business in just 4 years from 0 to $500K in annual and eventually sold it for three times the net profit. Having achieved the freedom he was looking for, he set out on a mission to help others achieve the same level of freedom as a consultant, coach, investor, and advocate for small business owners.

Quotes To Remember:

“From a macro level, you really want to look at why you started the business in the first place.”

“There really is no doing it right. They are just doing it their way and you are doing it your way.”

“Start with the end in mind and work your way backwards.”

“Customer experience is number one. You always want to put the customers first.”

“There really is no limit on as far as you want to go.”

“Employees are the most important people since they are delivering to your second most important people which are your customers.”

“You never want to compete in price. You want to compete in value.”

“Almost everything you do in business, you can delegate it if you do it properly.”


What You’ll Learn:

  • Creating Systems and Delegating Task to Others
  • Transitioning to a Service-Based Business
  • The Path from 0 to $500K annual revenue


Key Links From The Show:

Paul’s Site

Apply to join the Freedom Mastermind

Episode 37: Embracing The Go-Giver Mindset With Bob Burg


Recommended Books:

Content Marketing Secrets by Marc Guberti

The Go-Giver by Bob Burg

Built to Sell by John Warrillow

The E-Myth Revisited by Michael E. Gerber

Aug 15, 2018

Tim Alison is the author of Screw The Naysayers and host of a podcast with the same name where he interviews leading experts in innovation, education, and entrepreneurship every week. His goal is to inspire people to expect more from life while providing practical advice that can be used to free people from a system that has been set up to encourage them to settle.


Quotes To Remember:

“If you stay focused on thinking about what other people have to say, you are destined for mystery.”

“Most young people that are having rocketship success with business these days didn’t get there by conforming to conventional wisdom.”

“Step back and ask what is really important to you.”

“If you get obsessed with proving your haters wrong, you may not be alert to where you are going.”

“Self belief and the people that you are hanging out with are very large predictors of what your life is gonna be.”

What You’ll Learn:

  • How to Ignore the Naysayers
  • Confronting the Inner Naysayer
  • Using Your Naysayers as Fuel for Success
  • Staying Strong During Big Obstacles


Key Links From The Show:

Tim’s Site - Get your FREE Ultimate Checklist to be a Happy Entrepreneur

Screw the Naysayers Podcast


Recommended Books:

Content Marketing Secrets by Marc Guberti

Screw The Naysayers by Tim Alison

The War of Art by Steven Pressfield

Everyone Has a Plan until Sh!t Hits the Fan by Tofe Evans

The Creative Curve by Allen Gannett

Aug 14, 2018

Dan Janal helps leaders brand their businesses with books and publicity. In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high on search engines.


Quotes To Remember:

“Subscription models are a great model to follow if you are thinking about starting a business or if you are thinking about how you can monetize your business even more.”

“There is nothing better in marketing than having your clients sell your service for you.”

“Everyone is a reporter and everyone is a publisher because everyone can be a content producer.”

“Most of the ads are read through a mobile device.”

“Think short and you get better results.”


What You’ll Learn:

  • How to Get People Into a Subscription
  • Being a Contributor to Major Platforms
  • Reaching a Reporter or Client in 5-Sentences or Less


Key Links From The Show:

Dan’s Site


How to Write and Submit an Op-Ed



Recommended Books:

Content Marketing Secrets by Marc Guberti

The Impostor Syndrome: Becoming an Authentic Leader by Harold Hillman

The Art of X‑Ray Reading by Roy Peter Clark

Aug 13, 2018

Marina Darlow is a systems expert and productivity geek whose job is to help purpose driven and heart-centered entrepreneurs get 10-20 more productive hours each week, stop leaking money, and prevent stress-fueled breakdowns. Before she found her true passion, she spent a decade managing large-scale multi-million dollar projects for hi-tech and manufacturing companies. She made the transition because she preferred truly impacting one business owner than being a cog in a huge corporate machine.

Quotes To Remember:

“At the end of the day, as a business owner, you are still making the key decisions.”

“Money mistakes are costly in a very literal sense. They are also costly in an emotional sense.”

“Everything that can be automated, should be automated.”

“When you are stressed or anxious, you don’t do your best work.”

“The less you beat yourself over, the sooner you’ll be back in the saddle.”

What You’ll Learn:

  • How to Get 10-20 More Productive Hours Back Each Week
  • Setting Systems for your Business
  • Getting A Strong ROI From Content Marketing


Key Links From The Show:

Marina’s Site

Which System to Tackle First?! - FREE Course

Better at Business Episode 15: Getting Back to Normal After "Crunch Time"

You survived the Big Crunch Time. You're "only mostly dead". Now what?


Recommended Books:

Content Marketing Secrets by Marc Guberti

Getting Things Done by David Allen

Faster Than Normal by Peter Shankman

The Coaching Habit by Michael Bungay Stanier

Aug 10, 2018

Benjamin J. Hardy is a top writer on Medium, PhD Candidate at Clemson University, and author of Willpower Doesn’t Work: Discover The Hidden Keys To Success. With his popular writings focusing on self-improvement, motivation and entrepreneurship, today’s guest has spent years inspiring others to obtain success through his work, studies and personal experiences. He’s one of Medium’s top writers whose work has also been featured in places like Inc and Forbes

Quotes To Remember:

“What is in proximity to you basically is what determines what you’ll become.”

“You should rotate your environment regularly.”

“Situational factors are what make flow happen. Novelty or newness is just one flow trigger.”

“It’s not people that shape history. It’s actually extreme situations.”

“Change your defaults.”

“Most of our behaviors is so unconscious that we take it for granted.”

“If you really want to change your life, you have to re-establish who you are around.”

“You get in life what you are willing to tolerate.”

What You’ll Learn:

  • Why Willpower Doesn’t Work
  • Staying Eager and Energized Throughout the Day
  • How to Optimize Your Work Environment


Key Links From The Show:

Benjamin’s Site
Benjamin P. Hardy – Medium

How to Sell a Million Copies of Your Non-Fiction Book



Recommended Books:

Content Marketing Secrets by Marc Guberti

Willpower Doesn't Work by Benjamin Hardy

The Story of Civilization by Will Durant

The Body Keeps the Score by Bessel van der Kolk

Brain Power by Kelly Howell and Michael J. Gelb

The Blue Zones by Dan Buettner

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