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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
May 14, 2018

John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.

 

Quotes To Remember:

“As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking.”

“We don't make logical decisions. We make emotional decisions and then we justify them logically.”

“As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it.”

“Understanding something and knowing how to apply it are two different things.”

“When we say ‘Honesty is the best policy’, it’s because it’s profitable.”

 

What You’ll Learn:

  • How to Tap Emotions When Promoting Products
  • What Holds Marketers Back from Reaching Their Full Potential
  • Things You SHOULD NOT Do as a Marketer
  • Some Advice For People Who Wants to Pursue Ideas

 

Key Links From The Show:

John’s Site

Kellogg School of Management

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 2 AM Principle by Jon Levy

Pre-Suasion by Robert Cialdini

Robert Cialdini’s Books

Dan Ariely’s Books

How to Win Friends and Influence People by Dale Carnegie

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

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