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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
Jan 12, 2018

Chris Dayley is a digital marketing expert with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. He merged his Conversion Optimization company with Disruptive Advertising, where he currently works as VP of site testing and optimization.

 

Quotes To Remember:

“Anyone that’s done SEO in the past, knows that it takes a really long time.”

“How are you building value so that someone wants to take action today?”

“What could be distracting people from the call to action?”

“80% of ads that are shown, don’t receive a conversion.”

“Traffic is meaningless if it doesn’t convert.”

 

What You’ll Learn:

  • How to figure out who your customers/demographic are.
  • How to maximise PPC advertising on your website
  • How to maximise your website, using a single “call to action”
  • Learn about value proposition and how to integrate with your call to action
  • How to optimise your website for your customers to prevent confusion or anxiety
  • Learn how and why to use A/B testing.

 

Key Links From The Show:

Chris’s Twitter
disruptiveadvertising.com/guide
Hotjar.com

Optimizely

VWO

 

Recommended Books:

The 4 Hour Work Week by Timothy Ferriss
Freakonomics by Steven Litt & Stephen Dubner

Seven Habits of Highly Effective People by Stephen R. Covey

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