Positioning yourself as an expert is a great way to attract PR opportunities as you get more established. When you're starting out, it's still important to position yourself as an expert, but you'll have to do a lot of the legwork to get PR opportunities.
In this episode, you will learn how to position yourself as an expert and get more visibility.
Dina Behrman is a journalist-turned-publicity coach who works with six and seven-figure entrepreneurs to get them seen and heard in the press, so they can transform their business with PR.
Here are the key links from the episode:
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
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Take a screenshot of Breakthrough Success, tag me @MarcGuberti on Instagram, and I'll re-share your post/story as an Instagram Story.
David Etheredge is SavvyCard’s primary evangelist and is heavily involved in building strategic relationships with key third party technology and service providers. He has appeared on a variety of podcasts and radio shows and did a TEDx Talk on the Trust Economy.
Building trust with your audience allows for positive word of mouth marketing. Regardless of how big or small your audience is, you have to treat your audience like they're people who took time out of their busy lives to engage with your business...because that's exactly who they are.
In this episode, you'll learn from David how you can build relationships and get more clients. One of the pro tips he mentioned was interviewing customers which you can use for a podcast, video, or written content. There's plenty of more gems like that one in this episode.
Here are the key links from the episode:
David's TEDx on the Trust Economy
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Discover how Online Marketing Gurus (OMG) grew to a $15M global business and strategies you can use to grow your business.
Andrew is the CEO and Co-Founder of Online Marketing Gurus, Andrew has had a long, illustrious career in the SEO and SEM industry.
Mez is the Co-Founder and Head of Partnerships at OMG. He’s a marketing mastermind with a wealth of expertise, having overseen 250+ search campaigns and consulted 600+ businesses globally.
Here are the key links from the episode:
Jobber -- start your free trial today
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
--Want an Instagram shout out?--
Take a screenshot of Breakthrough Success, tag me @MarcGuberti on Instagram, and I'll re-share your post/story as an Instagram Story.
Bobby Jackson is a leader in science education as a Science Teacher Specialist at the Board of Education. He quickly mastered the art of time management and organization skills. His goal is to expand his audience, by sharing his physical and electronic/digital organizational techniques with the world.
Are you feeling stressed out and unorganized? This interview with Bobby will shed some light on what you can do to get out of a stressed and unorganized state.
Here are the key links from the episode:
Get your copy of Bobby's book here
Get your free copy of Streams Of Income -- discover how to create a variety of income streams that allow you to achieve financial freedom
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Podcasting is one of my favorite ways to produce content. If you use your podcast right, you can also turn it into a steady stream of clients. Chrystabelle joins us on this Breakthrough Success episode to share her process to get more clients from this medium.
Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers convert more of their audience by scaling engagement using Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world.
Here are the key links from the episode:
Hack Your Online Business Podcast
Hack Your Online Business Website
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Consuming more knowledge gives us the potential to grow faster in any area. However, that potential only becomes realized is we retain and implement that knowledge.
While we've focused on implementation in past episodes and will continue that tradition, most people don't think about the retaining part.
Retainment is essential to think about if you're speed reading...or listening to an audiobook at 2X or 3X the regular speed. If you want to learn more and retain what you learn, this episode comes with strategies you can use to do just that...and you'll enjoy it :)
Jonathan Levi is a serial entrepreneur, bestselling author, and keynote speaker. At the age of 16, he started an eCommerce company that would go on to become one of Inc.’s 5,000 fastest growing companies in America before being sold in 2011. He has been one of the top-performing instructors on online learning platform Udemy, and has snowballed this success into the launch of his rapidly growing information products company, SuperHuman Enterprises.
Here are the key links from the episode:
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Allie Martin is a veteran brand and communication strategist with 10+ years of experience. She started Fame and Fortune Brand Management because she wanted to help brands share their messages through a host of public relations and marketing tools. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association.
The media is constantly looking for new stories, but how do you get in front of them? This episode contains actionable strategies you can use to get more PR opportunities and get in front of a large audience.
Here are the key links from the episode:
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
If you want to thrive, you have to become curious. In this episode, you will learn how curiosity can become your secret asset that boosts your success in any area you pursue.
Debra Kasowski is an award winning, three-time international bestselling author, speaker and Certified Executive Coach. She helps aspiring business owners and solopreneurs develop the winning “success habits” that transform human potential into sustainable profits through Debra Kasowski International and her thought provoking podcast, The Millionaire Woman Show.
Here are the key links from the episode:
Jobber -- start your free trial today
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
If you want to grow as a business, you have to pay attention to your customers. Their expectations will change as they see your work more often and see what other businesses have to offer. In this episode, you'll learn how to thrive in the midst of changing expectations.
Tony Kavanagh is the CMO of Insightly and is responsible for Insightly’s go to market strategy and execution, focusing on businesses of all sizes. Prior to Insightly, He held CMO roles at Actian, DataStax and Desk, and held leadership roles at Oracle, Salesforce.com and KPMG
Here are the key links from the episode:
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Want to learn some startup growth strategies while hearing about an innovative digital healthcare company? This episode has you covered.
Yianni Serpanos is the founder of digital health products and communities. He is focused on growing the HealthTechX innovation community to help educate Allied Health providers on Digital Health and the ways to transform healthcare services using client centric approaches that fit into peoples lives, schedules, goals and aspirations.
Here are the key links from the episode:
Reimagining Healthcare Podcast
Marc's Links
5 Day Podcast Launch Mini Course
Build A Mega Brand With The Power Of Content Marketing
Marc's book
Today’s guest is the author of Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success. He has spent his time interviewing and researching a group of highly diverse and successful entrepreneurs, all of whom were bullied in adolescence, in an effort to uncover how these entrepreneurs were able to leverage the raw emotion and lessons learned from their experiences to grow as both personally and professionally.
Adversity comes in all forms, but the way we respond to that adversity determines whether it paralyzes us or stimulates us to take the right actions that lead you to the next level.
Randy shares great insights that will help you take the adversity in your life and use it as your fuel rather than an anchor.
Here are the key links from the episode:
Learn how to make passive income with No Content Publishing
Cheri Torres and Jackie Stavros are co-authors of the book Conversations Worth Having which teaches readers how to use appreciative inquiry to fuel productive and meaningful engagement. They have delivered workshops, keynote addresses, and webinars to thousands of people around the world, sharing the appreciative inquiry-based practices and their deep knowledge about the science of Appreciative Inquiry, positivity, and wellbeing in personal and organizational life.
The conversations we have make us who we are. If you want to up level your game, up level your conversations. This episode will help you find the right people to connect with and have more meaningful conversations.
Here are the key links from the episode:
Diva Nagula is a board-certified osteopathic physician and has extensive knowledge and training in Integrative and Functional Medicine. His book From Doctor to Patient details how he healed cancer by taking a holistic approach to his traditional treatment regimen that ultimately led him to remission.
The mind, body, and spirit are all essential parts of our being. If we neglect even one of them, it will have dire consequences moving forward.
If you want to learn how to attain well being in your life and preserve it if you already have it, make sure you listen to this episode.
Andy Goldstrom is a managing partner at Midcourse Advisors. He and his team help companies grow profitability…fast. He is an expert at selling and serving in the real estate industry and is a sought-after business partner and speaker.
If you want to grow your business each day, you have to pay attention to what matters. Managing your finances each day isn't optional. It's critical for growing your business and finding areas for improvement.
Andy sprinkles a variety of insights throughout this episode that will help you grow your business and increase its value.
Here are the key links from the episode:
Contact Andy: agoldstrom@midcourseadvisors.com
Get your free Ultimate Marketing Strategy Guide
Jack Bosch is the founder of Orbit Investments which helps people invest in real estate that provides high yielding, passive real estate income. Orbit Investments focuses on multi family, land flipping, and apartment complexes.
Real estate investing is one of the best ways to build wealth. This episode provides an array of actionable insights you can use to build up your wealth.
If you want to approach wealth generation with a long-term mindset and want real estate to be one of your successful investment vehicles, listen to this episode.
Rich Allen is a high energy speaker, recognized author, very successful entrepreneur, and sought after advisor to business owners. With experience in both large and small companies, including growing a small manufacturing business to well over $100M in annual revenues, he has helped hundreds of business owners harness the power of their team.
Engaging your team is the key to getting better results for your business. However, there are other benefits. You get to turn your team members into better individuals and increase the likelihood that they enjoy working with you.
If you want to get more out of your team and create an atmosphere they'll enjoy, make sure you listen to this episode.
Janina Klimas teaches people how to learn new languages. She has taught languages for over 20 years on 3 different continents and speaks 6 languages to various levels of fluency. She has led workshops for language teachers online, at the BETT Show in London, the annual ACTFL convention, Language Show Live in London, and at schools in Europe and the U.S. She has been featured on several podcasts including the Side Hustle School podcast.
Learning a new language is a great skill and way to use your down time. Learning a new language gives you the ability to have more conversations with different people.
It also allows you to speak to an entirely different audience. For a sub-topic in business, it's common to find a saturated topic for English speakers that isn't saturated in the Spanish market (or a different language).
Mastering different languages allow you to broaden the range of people you can speak to.
Dr. Lycka is a world-class cosmetic dermatologist, who's life collapsed in 2003, when he suddenly developed a foot drop. He was misdiagnosed as a result, as having ALS, Lou Gehrig’s disease. Harriet Tinka, his co-author, is a former fashion model, accountant, and youth counselor who had a similar experience, but she endured being kidnapped, stabbed and left for dead.
We can acknowledge what happens to us, but it's what we do with what happens to us that determines if we can live a truly fantastic life.
Dr. Lycka and Harriet share golden pearls within their book that can lead you to a fantastic life. You can get your copy of their book through the key links...
Here are the key links for this episode
Get your copy of The Secrets To Living A Fantastic Life
Watch the trailer for The Secrets To Living A Fantastic Life
Michaela Johnson is an award-winning author, licensed psychotherapist and host of the top iTunes podcast, Be You Find Happy. Her initiative, Be You Find Happy, holds workshops and conversations on finding happiness in spite of life's setbacks and has landed her speaking opportunities across the nation.
Setbacks are inevitable, but we can control how we respond to them. Choosing to stay happy during setbacks makes it easier to power through the setbacks and not let them consume us.
If you want to preserve your happiness during times of setback or strengthen your happiness now in preparation for a future setback, this is the episode for you.
Cory Treffiletti is a successful marketer, author, entrepreneur and student of popular culture with a deep background in digital dating back to 1994. He is currently Global Head of Marketing for Cisco's Webex.com and previously was Chief Marketing Officer for Voicea (acquired by Cisco in 2019). Cory was also CMO for BlueKai, the leading cloud-based, marketing data management platform acquired by Oracle in 2014, where he became CMO of the Oracle Data Cloud.
Marian McSpadden, along with her husband, own a multimillion-dollar business. She was born in the secluded culture of a horse-drawn buggy religious organization. When she was 34 years old a strong force within her took her beyond the world as she knew it. Immediately she was attracted to education. She took a GED and later graduated with a bachelor’s degree.
She has a strong ability to bridge cultural gaps and speaks to corporate, women’s and other groups. You want her to speak to your group and be inspired by her directness and authentic stories. She believes everyone deserves the chance to live a joyful, free and fulfilled life.
Through private coaching Marian teaches with a real road map how she got free one time by literally fleeing in the dark and how the second time she got free by staying and working it out.
Ho Yin Cheung is a serial entrepreneur with an 8 figure Amazon business, a mobile agency, and also a $1M ARR B2B SaaS company. He has over 7 years of experience building remote teams and has worked with Fortune 100 companies like Nike, Best Buy, TJ Max, SunGard, Cardinal Health, and Kaiser Permanente. His new venture is Remo, the next-gen video-first virtual space for event organizers and distributed teams.
I first talked with Ho before the coronavirus outbreak. Since that outbreak, virtual events have become far more important than ever. With conferences around the world getting cancelled and people on lock down, virtual events allow us to connect with each other on a deeper level.
I will be doing two virtual summits each month with my first virtual summit taking place at the end of April (Side Hustle Paradise).
Brett Fogle has been marketing online since 1999 and sold 3 of his previous companies including a three time Inc 500|5000 company. He speaks internationally on how to make money on the internet and is co-founder of Click and Grow Rich / Shark Style Business Seminars.
Click And Grow Rich is the name of Brett's book. We discuss how you can build a successful online businesses and what goes into scaling an existing business.
If you're into JV partnerships then you're in luck because that's part of what we discuss in this episode. Having a team of affiliates promoting your products is one of the most effective ways to grow your business.
Jason Pero built a portfolio of real estate rental properties while working a career as a medical sales representative. He was able to leave his job in 2012 as the portfolio grew to nearly 300 units. He continued building on his real estate holdings and currently owns around 900 rental apartments. He enjoys coaching and mentoring both seasoned and beginner real estate investors.
Real estate is a great investment vehicle for escaping your 9-to-5. Regardless of what happens in the world, people will still need a place to live. However, there are factors to consider such as location, the property's condition, the economy, and more.
Jason provides interesting insights for people who don't want to get hurt in a recession. His real estate investing approach has allowed him to buy more properties at lower prices. The key is putting yourself in the location that best works for you and building your real estate portfolio one property at a time.