Want to know how to grow a targeted Instagram audience that will expand your brand’s reach. In this episode, Ksenia Avdulova shares the insights you need to take your Instagram account to the next level.
Ksenia is the mastermind behind Breakfast Criminals, a global movement with a goal to inspire people in every part of the globe to start every day with love, one acai bowl at a time. Her life mission lies in connecting people to their hearts through healing food, public speaking engagements, tribal gatherings, and daily Instagram posts infused with soulful messages.
Ksenia used Instagram to promote what started as her “passion project,” and now has over 70,000 followers on the platform. Striking partnerships on Instagram allowed her to see the business model behind her work, and she’s been running with it ever since.
In this episode, we’ll explore Ksenia’s success and how she build a targeted community that actively engages with all of her Instagram pictures.
“I set an example, that’s the best way to get anyone to do anything.” —Ksenia Avduolva
—How Ksenia grew a targeted audience
—How to strengthen your Instagram community
—How to come up with Instagram ideas
—How to prepare your image for the Instagram spotlight
Key Links from the Show:
breakfastcriminals.com - The Breakfast Criminals website
Breakfast Criminals’ Instagram—@breakfastcriminals
How does a deaf child make it in the NBA and go on to be a KeyNote motivational speaker with a TEDx under his belt? For this episode, I had the privilege of interviewing Lance Allred, the first deaf NBA player, KeyNote motivational speaker, and bestselling author.
Hearing Lance’s story will make you question the gravity of any obstacle set in front of you. Lance was told at an early age that being deaf was a punishment from God for something he or one of his ancestors did in a past life. People always reminded him of his limitations, but he powered through.
He didn’t let his disability block him from doing things that people with perfect hearing can do. For instance, we conducted our podcast interview as a video call and then converted it to the MP3 file because Lance can read lips.
This is one of the most inspirational interviews you’ll ever hear.
“People inflict pain, because they are already in pain…Pain is just a projection” —Lance Allred
—The benefits of failure
—How to crush any obstacle in your way
—How to get rid of the bad baggage in your life
—How to pursue your dreams even if it feels risky
Key Links from the Show:
Lance’s Website — learn more about Lance and read his content
Lance's Instagram — follow him for motivational posts
Lance’s TEDx Talk—you are doing yourself a disservice if you don’t watch this TEDx Talk.
One thing I love about hosting my podcast is when I get to interview people who helped me for so much of my journey. Kim Garst is one of those people. She’s a live video pro who taught me much of what I know about social media. I read her blog posts, engaged with her tweets, and now have a big audience of my own.
For this episode, Kim shares her insights on live video. Kim got attracted to live video because you can connect directly and immediately with your audience. Kim was (believe it or not) camera shy in the beginning, so she talks about how she overcame this initial shyness that many people have.
We’ll also explore how to prepare for each live video so you deliver value without stumbling on your words or getting lost in the vortex of real-time engagement. Kim engages with people who interact with her videos in real-time, and she explains how to do that while staying on topic.
Finally, there is an ultra time hack Kim uses to save time creating content elsewhere. She will take her live videos and repurpose them into blog posts. She will get the videos transcribed so she doesn’t have to write a single word for her blog posts. This saves countless hours of time and allows her to pursue more projects.
Kim is also offering five Breakthrough Success listeners a free ticket to her Social Boom! event in Orlando, Florida. The event takes place from May 16th to the 17th and features speakers such as Mike Michalowicz, Jeff Adams, Nicole Waters, and many more.
If you want a free ticket to the event (and only ask if you’ll use it), send an email to firstname.lastname@example.org and I’ll let Kim know you want a free ticket.
—How to prepare for a live video
—How to get more subscribers with a live video
—The difference between live videos and webinars
—How Kim uses live videos to save A LOT of time
—How Kim went from camera shy to camera champion
Key Links From The Show:
Kim Garst’s website—(it helped me a lot during my journey, and it still does)
Blue Jeans—nope, not the clothing. Kim recommended this tool for live video creators
Belive.Tv—another tool Kim Garst recommends. This tool helps you conduct interviews and KeyNote presentations on Facebook Live
Books From The Show:
Pre-Suasion by Robert Cialdini
Daring Greatly by Brene Brown
The Slight Edge by Jeff Olson
Preston Pysh is the founder of BuffettsBooks.com which deeply analyzes Warren’s favorite books. Preston’s journey began when he wanted to invest some of his earnings. He had no idea how to invest, and this was total guesswork for him. So he studied Warren Buffett.
Studying Warren allowed Preston to become successful, and now he analyzes billionaires. He shared a few insights with us about how billionaires think and what it takes to become successful.
Preston also explains the importance of curiosity. To understand the critical variable in a situation, you must ask why five times.
“By studying someone who is the best in the world at something, even if you are only 50% as good as them, you are probably still better than 99% of the rest of the world” —Preston Pysh
The critical habits that all billionaires live by
How to maintain simplicity in a complex world
How to turn knowledge into action
The difference between billionaires and people who aren’t billionaires (other than wallets)
Key Links From the Show:
The Investor’s Podcast — Preston’s podcast. You can also Google “We Study Billionaires” to find it.
Buffetts Books — Preston’s site detailing Warren Buffet’s favorite books
Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.
I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode.
Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.
“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards
—How to know the person you’re writing for
—How to plan out your copy
—How to write emails that convert
—How to build trust with your copy in the beginning of your copy
—How to make six figures write copy for others as a side hustle
Key Links From The Show:
Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.
Books Mentioned In The Show:
Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales.
Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.
We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?
We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.
It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.
Key Links From The Show:
The Sales Blog - Anthony’s Site
The Only Sales Guide You’ll Ever Need - Anthony’s Book
—What is a negative fast and why you should go on one
—How to properly frame all adversities you face
—How to crush it with cold calls
—How to generate sales with cold calls and other methods
—How to use your time wisely
Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services.
Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.
To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services.
—How Erin builds a team
—How to get more affiliates for your products and services
—How to generate recurring revenue from your blog
—How to crush it on Facebook Live
Key Links From The Show:
5DollarDinners.com — Erin’s brand
ProfitFirstBook.com — Mike Michalowicz’s book
In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast.
Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing.
Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities.
The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants.
70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers.
If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.
-How to get more of your visitors to subscribe to your blog
-How to develop an effective content marketing strategy
-How to implement your content marketing strategy once you make it
-What Mary does to increase Opt-In Monster’s visibility
Key Links from the Show:
https://en-gb.wordpress.org/plugins/edit-flow/ - The Edit Flow WordPress plugin
www.persuasion-nation.com - Mary’s blog and podcast
Mark Podolsky, the Land Geek, has several podcasts including the Best Passive Income Model podcast which I was recently a guest on. Now the tables have turned and he was the latest guest on my Breakthrough Success podcast.
In this episode, we talked about how Mark operates several podcasts and uses them to build a passive income. Mark uses his podcast to generate income in the same way I use social media to generate income—via the indirect route.
The podcast is designed to gain people’s trust and funnel the warm prospects through the process of buying his products.
Mark just started his podcast for fun, but he was keen to see his numbers grow. He felt that when they didn’t grow, he was at a bit of a low point. After reflection, he decided that even helping just ONE person was enough to feel worthwhile. Now his numbers have soared.
--How Mark recommends getting guests…even if you haven’t launched your podcast yet
--How to make revenue from your podcast
--How to repurpose your podcast episodes
--The biggest mistake you can make with a podcast
Key Links from the show:
www.thelandgeek.com - Mark’s Mentioned site
https://www.ziglar.com/ - Mentioned person on the show
www.meetedgar.com - Mentioned social media organiser.
Wondering how you can live your ideal life? In this podcast episode, you’ll learn exactly how!
Our guest for this episode is Jim Palmer, the bestselling author of several books including Decide: The Ultimate Success Trigger and he’s the founder of the Dream Business Academy. Jim sent me a copy of his book and I was quickly blown away by it’s value and Jim’s story.
When Jim started his business, it took an entire year before he got his first client. During this phase, he nearly burnt the candle from both ends by taking a job at Target where he showed up at 4 am to stack shelves.
Even when he felt like his business was successful, he got a wake-up call from his wife when she asked when they’d go on vacation. When she asked, it had been five years since the last vacation, and even though Jim was crushing it, he felt like his business wouldn’t function without him.
Decide is the wake-up call that you need for your business. It’s more than a mindset book. It’s the book that finally gets you up and taking action on your dreams. Jim’s goal is to allow people to live the life of their dreams rather than to just work for the sake of making a living.
—How to develop the abundance mindset
—The best way to learn
—How to accomplish what you set out to do
—How people view value
—How to personalize a situation so you get yourself out of your comfort zone
—How to take action even if you don’t feel like it
Key Links from the Show:
www.getjimpalmer.com - Jim’s website
Decide to get Decide today!
Jasmine Star is an Instagram expert, public speaker, and business strategist. She goes wherever her camera takes her and uses Instagram to tell stories of her life. The visual storyteller turned her curiosity into creativity, and this creativity budded into a passion.
She gave up law at UCLA to marry sooner so her mother (suffering from cancer at the time) would live to be there for her wedding. In this episode, Jasmine talks about that surreal experience and how she got through some hard times that she encountered soon after. The bright part about the story is that her mother recovered, and now Jasmine is following her dreams, one photo at a time.
—The 3:1 ratio that forms the core of Jasmine’s Instagram strategy
—How to get your Instagram followers to trust you
—How to never run out of Instagram ideas
Links From The Show:
www.jasminestar.com - Jasmine’s Site
http://insta180.com/ - Jasmine’s Instagram course
email@example.com - Jasmine’s email
Chandler Bolt is the CEO of Self-Publishing School and 5-time bestselling author. He believes that there’s a book inside of everyone, and Chandler teaches you how to find that book within so you can start writing.
In this episode, Chandler reveals how you can identify your first book topic and turn it into a bestseller. He goes over keyword optimization, content creation, and the other parts of writing an epic book that sells.
Chandler has been teaching authors how to write bestselling books for several years. He’s taught people like Lise Cartwright who I interviewed on Episode 10 of the podcast. Within six months of following Chandler’s advice, she went from unpublished author to making $3-$4K per month from her books.
In this episode, I ask Chandler why Lise Cartwright became successful under his program and why it has a high success rate. For people interested in receiving free training from Chandler, you can start watching the free video series he set up for you.
Don’t put this video series or episode off for next time. Chandler’s insights have literally changed the way I view self-publishing and success in general. More importantly, Chandler’s advice has allowed me to get better results from my self-publishing efforts and expand my brand.
Don’t think you’re too busy to write a book. Chandler published his first book as a sophomore in college. He then proceeded to drop out and make a 7-figure income by writing bestselling books and teaching people how to do the same.
Links from show:
http://self-publishingschool.com/book-idea-sells-3-things-must-check-write-book/ —Chandler’s post on finding profitable book ideas
http://self-publishingschool.com/how-to-publish-a-book/ —Chandler’s post on how to publish a book
Published: The Proven Path From Blank Page To Published Author - Chandler’s Latest book. We talk about it in the interview
https://www.rev.com/ - Transcription service
Dragon Dictation - Transcription service
Ryan Holiday's Thought Catalog Article - An article I reference in this episode
Richard Rieman used his experience as an NBC broadcaster to narrate audiobooks as an Audible Approved Narrator. In this episode of Breakthrough Success, we talk about the Audiobook Revolution that’s taking over the consumer space.
Richard discusses how to narrate an audiobook and get your audiobook published in the ACX marketplace. He also shares some insights on how to rank your audiobooks higher on Amazon.
Richard believes that the biggest challenge of any small business is finding the clients. He addresses this challenge by promoting his services online, and get this, attends one networking event every week. He says that attending and speaking at these events seals him most of the clients he gets.
This one search I conducted reveals the massive advantage audiobooks gives you. I searched “social media marketing” on the Amazon Kindle store and got a total of 6,429 books. The first few pages are filled with books with 100+ reviews.
Audiobooks presents a very different story. On Audible (Amazon’s website for audiobooks), I searched the same keyword phrase and got a total of 105 results. Very few of these books have 100+ reviews let alone 50+ reviews. Audiobook reading is also increasing, and with fewer audiobooks available than eBooks, the audiobook revolution makes sense.
To capitalize on this audiobook revolution, listen to the interview I had with Richard Rieman. I just learned about this revolution a few weeks ago. Richard has been living this audiobook revolution for quite a while now.
If you want more episodes like this one, you can subscribe to the podcast on iTunes or Stitcher:
Key Links from the Show:
http://www.acx.com/ - Amazon’s Audiobook Creation Exchange
www.meetup.com - Meet different people in industries
https://voatlanta.me/ - Voiceover Atlanta
www.audiobookreviewer.com - Audiobook promotion and review site
www.audiobookboom.com - Audiobook promotion and review site
www.audiobookrevolution.com - Richard’s website
firstname.lastname@example.org - Richard’s email
David Jenyns is the founder of Melbourne SEO services and the author of Authority Content. David helps business owners get their marketing messages heard.
I first came across David’s work during my Christmas shopping bonanza (I ended up with 20 books). His book’s description grabbed me from the start, I did some more research, and I knew that I needed to have David on the show.
Key Links from the Show:
davidjenyns.com — David’s website
authoritycontent.com — David’s book
http://www.melbourneseoservices.com — David’s SEO services company
semrush.com -- A powerful SEO tool David mentions in this episode
cognitiveseo.com -- Another powerful SEO tool David shares with us
https://support.google.com/webmasters/answer/35769?hl=en - Google SEO Guidelines
—How to write content that grabs people’s attention and leads to more traffic
—The elements of authority content
—How you can increase your revenue with the help of authority content
—What people get wrong with creating authority content
—How to master any skill
When a corporate rockstar turns into an entrepreneurial coach with more than an 80% success rate with his mastermind groups, you need that guy on your podcast. That’s exactly what I was thinking when I first came across Ellory Wells.
Ellory was the exact person I needed to talk to because I’m currently a part of a mastermind group and am considering creating a mastermind group. With all of this in mind, I asked Ellory some questions that focused on what it takes to run a successful mastermind group. Our interview also took an angle towards fighting self-doubt which is natural but still evil.
Key Links From This Episode:
http://www.theexitstrategybook.com — Ellory’s book
https://www.ellorywells.com — Ellory’s website
http://www.thesuccessprinciples.com/ —Jack Canfield’s book gets mentioned in this episode
www.ellorywells.com/marc — Ellory’s mastermind guide
—How to run a successful mastermind group
—How to get the best out of people
—How to avoid self-doubt
—How to transition from the corporate world into an entrepreneurial sensation
Adam Houge is an author and a beacon of hope for self-published authors. The status quo view of self-publishing is that it’s hard to make money and sell books. Adam proved both of this myths wrong by selling 2 million of his self-published book.
Adam’s initial motivation wasn’t to make money. He was more focused on spreading his valuable content and getting his books into the hands of as many readers as possible. He wrote a religious book in the midsts of a series of medical bills and retirement from his day job. This is the book he wanted to spread. After writing 100+ books (not a typo), he’s now done just that—spread his message. In this episode, he discusses how he found the time to write 100+ books.
Adam also talked about overcoming the 30 day drop off in sales after your book gets published. He doesn’t just get sales in the short-term. His books continue generating sales years after they were published. We also talk about keywords and categories, Amazon’s SEO.
Adam treats us to a mini course on all things Kindle marketing. If you’ve got Kindle books that you want to promote, listening to this interview will greatly help you with your efforts.
As always, our guest shares his favorite inspirational quote, and much, much more.
Key Links from the Show
www.thefanbaseformula.com - Adam’s Training Course for Authors
www.adamhouge.com - Adam’s Personal Site
- How to keep sales up on Amazon Kindle
- Why Keywords and Categories are so very important
- How to make your book reach the right people
- Adam’s best learned career lesson
- What most authors get wrong when first publishing
- Adam’s favorite inspirational quote
Aaron is an online writer, contributor, publisher and guest blogger. I first learned about Aaron in a funny but awesome way. Aaron was looking for teens to feature in a SUCCESS Magazine article. My friend Ulyses Osuna tagged me and I learned about the opportunity. I submitted my story in a powerful way, Aaron and I got to talk a while afterward, and the rest is history. He’s now the latest guest on my Breakthrough Success Podcast.
Aaron has written for some of the most prominent websites such as The Huffington Post, Mashable, Business Insider, SUCCESS, and many more. Like any entrepreneur, Aaron had his low point which he discusses in the episode. He then developed a love for blogging, and guest blogging in particular. This love for guest blogging got him on those prominent websites I mentioned earlier. He talks about how you can land your content on those websites too.
While this story sounds glorious, Aaron has faced rejection after rejection. In fact, his tagline is “Let’s Get Rejected.” He occasionally posts on Facebook about how his article got rejected on many websites, but then one website took his idea (and most of his articles end up raking up some SERIOUS engagement).
Key Links from the Show:
http://iconicontent.com/ - Aaron’s website
http://www.copyblogger.com/author/aaron-orendorff/ - Aaron’s CopyBlogger page
http://buzzsumo.com/ - One of Aaron’s go-to tools
https://www.google.com/trends/ - You can use this tool to analyze trends. In this interview, you’ll discover why Google Trends can literally transform your content brand.
http://iconicontent.com/guest-posting-course/ - Aaron's guest posting course. Take it if you want to learn Aaron's big secrets on web domination.
- Why the snowball effect is important but doesn’t ensure anything
- The right way to build relationships with editors
- 3 mistakes people commonly make with submissions
- Aaron’s advice for having a breakthrough
- How to write content that gets approved
I've known Joe Parys for a while, so I was delighted when I learned he agreed to be a guest on my podcast.
Joe and I created two Udemy courses together and have been interacting with each other ever since. I've viewed him as a mentor on Udemy and I've asked him questions throughout my journey on that platform.
For anyone curious (and eager to get a big discount), these are the two courses we created together
Now I have him on my podcast to discuss how he made a six figure income on Udemy in 2016. While this alone is impressive, the cool part is how he achieved this goal.
On January 1, 2016, Joe declared his goal to make six figures selling his courses by the end of the year. Before that, he barely made $10,000 from his courses and had no idea how he would make six figures.
We talk about how he made his big transformation in this episode just in time for the excitement of a New Year. People set New Year's resolutions all of the time. Joe talks about how to accomplish them even if you don't know what you're doing quite yet.
But Joe has some other insights up his sleeve in this episode. We talk about some of the tactics he used to get more sales for his courses and expand his Udemy student base.
At the end of 2016, Joe was rapidly approaching 200,000 students throughout his courses. That's not bad for someone who only had 22,000 students just 366 days ago (2016 was a Leap Year. Remember that? I didn't).
Key Links From The Show:
joeparys.com - Joe's official website.
udemy.com - The site Joe publishes his training courses on
udemy.com/user/josephparys - Joe's Udemy profile
- How to optimize your descriptions to boost sales
- How to increase student engagement in your online courses
- The pros and cons of using a site like Udemy VS hosting your courses
- How to accomplish your New Year's resolutions (for real)
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