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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
Aug 21, 2018

Jeffrey Shaw is a business coach, speaker, and author. He is a visionary and strategic thinker who encourages others to follow a quest that is bigger than they can imagine with measurable action steps to make that quest a reality. His latest book Lingo teaches reader how they can discover their ideal customer’s secret language and make their businesses irresistible.

 

Quotes To Remember:

“Step number 1 is getting clarity on defining who your ideal customer is.”

“A fun part about lingo is that it is actually quite unspoken.”

“You have to understand the perspective of the people you are building a business and writing a content for.”

“One of the strongest emotional human triggers that we have is familiarity.”

“Your niche should be your lingo.”

“Look at your business as building a community instead of building a business.”

 

What You’ll Learn:

  • Finding the Right People to Speak Your Lingo
  • 5-step strategy to speak the Secret Language of Your Ideal Customer
  • How to Continue to Expand Without Losing Current Relationships
  • Building a Community Around Your Brand

 

Key Links From The Show:

Jeffrey’s Site

Episode 1: Successful Podcasting With Jeffrey Shaw

How To Leverage Pareto’s 80/20 Principle For Your Business

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

Brick by Brick by David Robertson

Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy and Ken Aber

Fascinate by Sally Hogshead

Louder Than Words by Todd Henry

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