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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
Aug 30, 2018

Jeff Loehr helps others craft their stories and expand their influence. He’s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales.



Quotes To Remember:

“The brand should come in as a mentor, should come in as the support to make the customer the hero.”

“In all of your platforms, everything needs to be telling the story. It’s all elements of the story.”

“It’s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.”

“You have to very clearly define the problem you'll solve and how you'll solve that problem.”

“Know what the framework is for telling a really engaging story that’s going to grab your audience.”



What You’ll Learn:

  • Why Crafting Your Brand Story Is Very Important
  • How to Develop an Effective Brand Story
  • Connecting Your Brand Story
  • How to Tell a Unified Brand Story

 

Key Links From The Show:

Engage

Engage Your Market with EngageStory Workshop - September 13, 2018 | New York

EngageStory Marketing Program Guide

Dos Equis - The Most Interesting Man In The World

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Hero with a Thousand Faces by Joseph Campbell

The Writer's Journey by Christopher Vogler

Putting Stories to Work by Shawn Callahan

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