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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
Nov 17, 2018

Welcome to the first ever Snippet Saturday episode on Breakthrough Success. Each week, we'll turn back the clock and share some insights from a previous episode.

The first Snippet Saturday brings us back to Anna Sabino who shares some valuable insights in Episode 259.

Most people are results focused. They think about growing their email lists, boosting conversion rates, and ultimately, getting more sales.

While it's good to set goals like these, they can prevent us from seeing the full picture.

It's tempting to think more about your results than building a community and serving your audience.

Also, no conditions! This is what separates the great content brands from the ones that are good or just okay. Some content creators have the mentality that they'll only serve their customers and forget about the visitors who don't give them a single penny.

While it is possible some of those visitors become customers later, let's say they don't. Even then, you need to keep creating content and serving your community (those who pay you AND those who don't).

Creating free content increases your visibility as some people will share it. You get in front of more potential customers. In many cases, the content you share builds the trust process and can be the key determinant between getting a client versus not getting a client.

Content and engagement build trust. Continue serving the people who buy your products and services, but make sure you also serve your free audience. If you focus on people and on building a community, the results will come.

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