The ultimate, sole goal for most authors is to get more book sales. This is why most authors don't make enough money from their books.
Instead of viewing a new reader as the end result, use your book to strengthen the relationship and provide calls-to-action.
Your book is a funnel that people pay to get into. It's not the main product. This is how authors become authorpreneurs and expand the revenue potential for each of their books.
Gundi Gabrielle shares a lot of great insights in this snippet alone.
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