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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: December, 2017
Dec 27, 2017

Jim Heskett is the juggling author who writes at least four books every year as he juggles book writing with the time he spends with his family, friends, and his full-time job. He shatters the excuse of not having enough time to write your very own book, and we’ll unveil the curtain with Jim’s productivity secrets

 

Quotes To Remember:

“I have to focus on what people want, and that’s how I can provide the most value.”

“I’m always learning.”

“If I’m going to build an empire……I can’t slack off even for one day.”

“I’m 100% responsible for my success and my failures.”

“Writing has never felt like a chore for me.”

 

What You’ll Learn:

  • Why it’s important to have a good team around you to help with your business.
  • How to market fiction books to the right audience, using similar authors to help get it in the right hands
  • Why creating content has multiple uses, and how it can be repurposed for benefit
  • How to use a mailing list to promote and attract new customers
  • How to work quickly to prevent getting stuck on ideas that don’t sell, instead focusing on what people want.



Key Links From The Show:

Jim’s Non Fiction Site

Jim’s Main Site

Recommended Books:

The Four Agreements - Don Miguel Ruiz

Publish. Repeat - Sean Platt/Johnny Truant

Lexicon - Max Barry

Dec 20, 2017

Richard Shuster is a psychologist and host of The Daily Helping Podcast. The show features guests who inspire listeners to become the best versions of themselves and make the world a better place. This encapsulates Richard’s journey of helping others and encouraging others to do the same.

 

Quotes To Remember:

“We always strive to be better, there isn’t this magical day where we’re just like “Hey, I’m done learning, I’m done developing…..but I do believe there is a formula.”

“Even when you reach that status, you can always do more, and be better.”

“Whether we’re giving, or we’re receiving, the reaction that we experience physiologically is identical.”

“Helping others allows us to experience even greater pleasure.”

“You are who you associate with.”

“Find those people who are going to help you achieve your goals and help you along the way.”

“Don’t ride the highs too high and the lows too low.”

“You HAVE to face your fear.”

 

What You’ll Learn:

  • Why giving is just as important to you as receiving.
  • How to distance yourself from influences in your life that have impeded your ability to maximise your potential.
  • How to focus on the long term goals and prospects as an entrepreneur
  • Why and How it is important to face your fears.
  • How to become your “Best Self” and why helping others helps you get there.

 

Key Links From The Show:

Richard’s Website

“The Daily Helping” in the App Store > Richard’s App.



Recommended Books:

Jay Papasan - The ONE Thing

Tim Ferriss - The Tools of Titans

Dec 13, 2017

Nathan Hirsch has bootstrapped two multi-million dollar businesses which he runs to this day. Nathan’s first business, Portlight, an Amazon store with over $20 million worth of product sales, emerged from his college dorm room. At Portlight’s peak, Nathan and his team were managing over 500,000 products on the Portlight Amazon store from over 1,000 drop ship suppliers.

Nathan’s second business, FreeUp.com, is a hiring marketplace specialized for eCommerce business owners. FreeUp.com now services over 2,000 online businesses and is on pace to hit $3 to $4 million in 2017.

 

Quotes To Remember:

“After a hire, that’s where the real tests begin”

“As a business owner, hiring is an investment. It’s an investment of your money, your time, your energy, so when you make an investment into someone, you need to look for those red flags early”

“We’ve all worked with someone before who has a bad outlook on life….. that’s a cancer in your business, you don’t want that within 100 yards of your company”

“Almost all bad business relationships, come down to a break in communication. At a basic level, your workers need to speak the same language.”

“Providing things you can go back and reference, is incredibly important”

“You don’t own three companies by working inside 3 companies, it doesn’t work like that, you have to delegate.”

“If you waste your time, you’re not getting that back”

 

What You’ll Learn:

  • Learn when and how to delegate various processes of your business
  • How to pick the right VA, looking past just the skills.
  • Why communication is key in all aspects
  • How to find the right employee by developing your interview process
  • How to turn delegation into revenue

 

Key Links From The Show:

FreeeUp.com --Nathan’s site

Skill Sets Rates for FreeeUp

Video testimonial on FreeeUp from Ben Cummings

How FreeeUp Works Infographic

Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

 

Recommended Books:

Start with Why by Simon Sinek

Deliver Happiness by Tony Hsieh

Think Like Jeff Bezos by Jamie Morris

Free Up Your Business - Nathan’s book

Dec 6, 2017

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He’s also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the “Five Must Read Business Books of 2013” by Fortune Magazine.

Quotes To Remember:

“There’s a lot of different ways to market a product, but if I’m going to choose one I’d choose content marketing”

“If you can build a loyal and trusting audience, you can create 10 different kinds of revenue”

“This is a marathon and not a sprint”

“It’s all about the subscriber”

“There’s nothing like amazing research that’s gonna put you as the most credible resource in the industry”

“The audience will absolutely fell you what they will give you money for”

“Don’t fall in love with the product, fall in love with your audience”

What You’ll Learn:

  • The “Content Tilt”, how to embrace it and find your own.
  • The essentials of marketing.
  • How to build an audience, and what to focus on when monetizing the experience.
  • How to integrate a crucial, yet rarely used marketing tactic beneficially
  • How to grow your brand into a media company
  • How to turn visitors into subscribers to grow your audience.

 

Key Links From The Show:

Killing Marketing -- Joe’s Book

Joe’s Site

@joepulizzi - Joe’s Twitter Handle

 

Recommended Books:

Think and Grow Rich by Napoleon Hill

7 Habits of Highly Effective People by Stephen Covey

See Joe’s book in the key links

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