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Breakthrough Success

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more. Learn how to transform your business into the successful enterprise you know it can be. Guests include Seth Godin, Bob Burg, John Lee Dumas, Mike Michalowicz, Neil Patel, Rory Vaden, James Clear, Perry Marshall, and many others. Each day gets you closer to your Breakthrough Success. Hosted by Marc Guberti, founder of the Content Marketing Plaza
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Now displaying: Page 1
Jan 5, 2018

Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.

 

Quotes To Remember:

“How can you position yourself differently?”

“If you have a good attendee experience, then the other things tend to follow.”

“How are people going to find out about you?”

“You do the things that don’t scale, and figure out what works so you can scale them up later on.”

“Don’t be discouraged if your first event isn’t profitable.”

 

What You’ll Learn:

  • Why it’s important to follow people in your field, and learn from them
  • Learn to market your event to find the right attendees
  • How to find your ideal audience, and how to reach out to them
  • Why “cold calling” individual potential customers is still valuable
  • How to keep review and improve on your events, by noting things that you’d like to change

 

Key Links From The Show:

productcollective.com

Mike's Email

industryconference.com

Mike’s Twitter

 

Recommended Books:

Rework by Jason Fried

Content Inc by Joe Pulizzi

The Monk and The Riddle by Randy Komisar

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